PUBLISHER: Grand View Research | PRODUCT CODE: 1588405
PUBLISHER: Grand View Research | PRODUCT CODE: 1588405
The global eyewear frames market size is anticipated to reach USD 54.63 billion by 2030 and is projected to grow at a CAGR of 6.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing prevalence of vision impairments and eye disorders, coupled with a rising aging population, fuels the demand for prescription eyewear which in turn drives the demand for frames. In addition, the growing trend toward personalized and fashionable eyewear, alongside advancements in manufacturing technologies, enhances product offerings and consumer appeal. The shift toward online purchasing platforms further expands market accessibility, contributing to robust growth prospects in the global market.
The eyeglasses frames market is witnessing notable advancements and innovations driven by technological developments and changing consumer demands. Companies are increasingly focusing on customizable and adaptive eyewear solutions, allowing consumers to personalize their frames to reflect their unique styles and preferences. Innovations such as lightweight materials, enhanced durability, and eco-friendly options are becoming standard, with brands utilizing sustainable materials like bio-acetate and recycled plastics to appeal to environmentally conscious consumers.
The market is experiencing significant shifts in consumer preferences, as highlighted in The Vision Council's recent report, "Focused inSights 2024 Frame Trends. Based on a poll of 2,200 U.S. adults conducted by Morning Consult reveals evolving consumer preferences in eyewear.Key findings indicate differences between online and in-person shoppers, with online consumers showing a preference for a square, brow line, and cat-eye shapes. In addition, users of multiple pairs of glasses tend to favor curvier frames, while fashion-conscious individuals lean towards rimless and geometric styles. Technology enthusiasts prefer rimless and aviator shapes, demonstrating the impact of technological considerations on purchasing choices.
Sustainability and fashion trends play significant roles in frame selection, especially for non-prescription wearers. Fashion brands contribute 35% of annual retail revenue in the eyeglasses market, highlighting the importance of style in consumer purchasing decisions. Consumers who find shopping enjoyable prioritize brand recognition and current trends, while sustainability-minded consumers emphasize optician recommendations. Frame-fitting issues can shift priorities away from fashion and branding for some consumers.
The competitive landscape of the market is characterized by a diverse array of players, ranging from established brands to innovative startups. Major companies like EssilorLuxottica and Safilo dominate the market through extensive product portfolios, strong distribution networks, and significant investment in marketing and branding. Meanwhile, niche brands and direct-to-consumer companies, such as Warby Parker and Pair Eyewear, are gaining traction by offering personalized experiences and unique designs that cater to evolving consumer preferences.