PUBLISHER: Grand View Research | PRODUCT CODE: 1588385
PUBLISHER: Grand View Research | PRODUCT CODE: 1588385
The global video streaming software market size was estimated at USD 12.52 billion in 2023 and is expected to grow at a CAGR of 16.4% from 2024 to 2030. Rising demand for on-demand content is a primary driver for the market growth, with consumers increasingly favoring video-on-demand (VoD) services that offer convenience and flexibility. The proliferation of smart devices and enhanced internet infrastructure, particularly the global rollout of 5G, has revolutionized the streaming experience, enabling faster, smoother, and more accessible streaming across devices.
Live streaming is also gaining popularity in sectors like gaming, sports, and e-commerce, where real-time interaction with audiences is crucial. Moreover, the rise of e-learning platforms and telehealth services has significantly increased the use of video streaming in education and healthcare. In the enterprise sector, businesses are adopting video solutions for internal communications, webinars, and corporate training. The ongoing integration of AI and machine learning into video analytics and content recommendation systems further enhances user experience, driving user engagement. Additionally, the adoption of cloud-based solutions that offer scalability and flexibility has made video streaming accessible to businesses of all sizes. These factors collectively support the continued upward trajectory of the market.
The shift toward remote work, distance learning, and virtual engagement, accelerated by the COVID-19 pandemic, has further boosted demand. The market's expansion is also supported by rising internet penetration, advancements in mobile technology, and the adoption of 4G/5G networks. As industries continue to digitize, the video streaming software market is poised for sustained growth, driven by technological innovation and expanding use cases.
Technological advancements, particularly in cloud computing, AI, and 5G, are set to revolutionize how content is streamed and consumed. Artificial intelligence will play an increasingly significant role in content personalization and video analytics, offering more tailored user experiences and driving engagement. The continued expansion of mobile streaming is another growth area, as more consumers access content on smartphones and tablets, fueled by the growing availability of high-speed internet in emerging markets. Additionally, the increasing focus on content security and rights management will drive innovation in video encryption and protection technologies in coming years. The ad-supported video-on-demand (AVOD) model is expected to grow, as more consumers opt for free, ad-supported content, particularly in emerging markets. Overall, the video streaming market is set to thrive, with demand from both consumers and businesses continuing to grow as video becomes a preferred medium for content delivery and communication across the globe.
Global Video Streaming Software Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For the purpose of this study, Grand View Research has segmented the global video streaming software market report based on component, deployment, streaming, platform, monetization model, end-use and region: