PUBLISHER: Grand View Research | PRODUCT CODE: 1588378
PUBLISHER: Grand View Research | PRODUCT CODE: 1588378
The North America patient support technology market size is expected to reach USD 1,384.8 million by 2030, registering to grow at a CAGR of 10.6% from 2025 to 2030 according to a new report by Grand View Research, Inc. The increasing demand for comprehensive patient-centric engagement solutions in pharmaceutical firms, AI-enabled technologies, adoption of chatbots in Patient Support Programs (PSPs), and the enhanced adoption of patient support technology to improve medication adherence are the notable drivers contributing to overall market growth.
For instance, in a published case study, CONNECTED HEALTH highlighted its success in promoting patient engagement in diabetes education and medication refilling. The company integrated the HealthPrize adherence platform with a well-established Customer Relationship Management (CRM) program for a prominent injectable diabetes medication franchise. The study revealed a substantial increase in medication adherence, with an average of 2.9 additional prescription fills during the study period. This improved the brand's return on investment and also offered valuable insights into patient adherence behaviors and performance.
The market is divided into standalone and integrated type segments. In 2022, the integrated segment held the majority market share of over 65%. This dominance is attributed to technological advancements, demand for streamlined healthcare processes, and growing emphasis on patient-centered care. For instance, AllazoHealth's AI-powered Patient Support Program (PSP) has significantly enhanced medication adherence. In a published case study, patients participating in this program adhered 4.6 times longer than those without AI support.
Key market participants are actively implementing strategies such as mergers, acquisitions, partnerships, and product launches to broaden their global presence and product offerings. In July 2023, Inizio Engage introduced Patient Access Services, an extensive suite of patient support services tailored to enhance access to and comply adherence with specialty therapies. This initiative leverages the capabilities of the Trak360 platform, which integrates advanced features for seamless and secure patient engagement. These enhancements streamline the patients' treatment journeys, ensuring a fully integrated and cohesive experience from diagnosis to ongoing engagement and support.