Baby Stroller Market Size, Share & Trends Analysis Report By Product (Lightweight, Travel System), By Distribution Channel (Specialist Retailers, Hypermarket/Supermarket), By Region, And Segment Forecasts, 2025

The global baby stroller market size is expected to reach USD 3.71 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing technological advancements in baby stroller enabling consumers with easy transportation with babies is fueling the growth of the market. In addition, implementation of safety standards for baby strollers and carriages is increasing the preference for these products owing to greater built-in quality and trust. Therefore, the market witnesses increased spending on baby care products, which is expected to increase the demand for baby stroller over the forecast period.

Rising adoption of nuclear families in western countries as well as developing countries such as India and China has increased the prominence of baby stroller among the parents as a result of huge responsibility of the child on them. In addition, growing culture of working mothers across European countries is inducing consumers to adopt such products for easy traveling with their infants. According to the Office for National Statistics, in 2016, 4.9 million mothers were working and the number has surged by 1.2 million in 1996 in U.K. Growing population in Asian countries, along with rapid urbanization across developing countries such as India, China, and Bangladesh, has induced consumers to spend on child care products such as baby strollers.

Government regulations on safety standard incorporated by the American Society for Testing and Materials (ASTM) in U.S. have added modification to address hazards of head entrapment with multi-positional and adjustable grab bars. Thus, it will help increase consumers' trust on buying these products for their children. In line with the safety rules, manufacturers are driving the market with the help of innovation and new product developments. For instance, Bentley Motors Limited under its licensed product, Bentley Trike has manufactured tricyle, which is convertible into stroller with wheels, comprising an exact replica of Bentley Continental GT speed.

In terms of product, lightweight strollers dominated the market in 2024. The product enables easy transport of babies for a shorter time period owing to less features and advancement in the product. These are usually preferred for young babies who can sit upright. Manufacturers in the segment develop new products in order to ease the burden of parents for taking their child out. For instance, in May 2019, DIONO, LLC. launched a new product Flexa, which is a super light and compact stroller for city dwellers with greater durability and improved build-in quality.

In terms of distribution channel, online retailers are expected to expand at the highest CAGR of 6.4% from 2025 to 2030. Increasing population of working class has influenced consumers to opt for online channels owing to lack of time and busy schedule. Moreover, wider product assortment available on online channels with great deals on pricing is increasing the popularity of this distribution segment.

Asia Pacific is expected to expand at the highest CAGR of 6.8% over the forecast period. Shifting of the population towards urban areas by the developing countries such as India, China, and Vietnam is driving manufacturers to endorse such products in the market. Thus, increasing working population, rapid urbanization, and growing trend of nuclear family structure are the key factors increasing the demand for baby strollers.

Baby Stroller Market Report Highlights:

By product, travel system is expected to expand at the fastest CAGR of 6.7% over the forecast period
Specialist retailers dominated the market, with the largest share of 55.5% in 2024. These retailers offer tailored shopping experiences, providing expert advice and personalized service, which reassures customers to make significant purchases for their infants.
The Asia Pacific baby stroller market is expected to grow at the fastest CAGR of 6.8% over the forecast period.

Product Code: GVR-3-68038-547-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Baby Stroller Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Baby Stroller Market: Product Estimates & Trend Analysis

5.1. Baby Stroller Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
- 5.3.1. Lightweight
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Jogging
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Travel System
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Double
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.5. Standard
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Baby Stroller Market: Distribution Channel Estimates & Trend Analysis

6.1. Baby Stroller Market, By Distribution Channel: Key Takeaways
6.2. Distribution channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution channel , 2018 - 2030 (USD Billion)
- 6.3.1. Supermarkets/Hypermarkets
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Specialist Retailers
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Online Retailers
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Baby Stroller Market: Regional Estimates & Trend Analysis

7.1. Baby Stroller Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.2. U.K.
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.5. Australia & New Zealand
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Baby Stroller Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Britax Child Safety, Inc.
  - 8.9.1.1. Participant's Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Benchmarking
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Artsana USA, Inc.
  - 8.9.2.1. Participant's Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Benchmarking
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Dorel Industries Inc.
  - 8.9.3.1. Participant's Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Benchmarking
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Peg Perego
  - 8.9.4.1. Participant's Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Benchmarking
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Baby Jogger, LLC
  - 8.9.5.1. Participant's Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Benchmarking
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Baby Trend, Inc.
  - 8.9.6.1. Participant's Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Benchmarking
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Combi USA, Inc.
  - 8.9.7.1. Participant's Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Benchmarking
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Evenflo Company, Inc.
  - 8.9.8.1. Participant's Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Benchmarking
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Mamas & Papas (Holdings) Ltd
  - 8.9.9.1. Participant's Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Benchmarking
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Mothercare PLC.
  - 8.9.10.1. Participant's Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Benchmarking
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-547-2

List of Tables

Table 1 Global baby stroller market: Key market driver analysis
Table 2 Global baby stroller market: Key market restraint analysis
Table 3 Global baby stroller market estimates & forecast, by product (USD Billion)
Table 4 Global baby stroller market estimates & forecast, by distribution channel (USD Billion)
Table 5 North America baby stroller market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 6 North America baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 7 North America baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 8 U.S. macro-economic outlay
Table 9 U.S. baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 10 US baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 11 Canada macro-economic outlay
Table 12 Canada baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 13 Canada baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 14 Mexico macro-economic outlay
Table 15 Mexico baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 16 Mexico baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 17 Europe baby stroller market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 18 Europe baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 19 Europe baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 20 U.K. macro-economic outlay
Table 21 U.K. baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 22 U.K. baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 23 Germany macro-economic outlay
Table 24 Germany baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 25 Germany baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 26 France macro-economic outlay
Table 27 France baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 28 France baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 29 Italy macro-economic outlay
Table 30 Italy baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 31 Italy baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 32 Spain macro-economic outlay
Table 33 Spain baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 34 Spain baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 35 Asia Pacific baby stroller market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 36 Asia Pacific baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 37 Asia Pacific baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 38 China macro-economic outlay
Table 39 China baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 40 China baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 41 India macro-economic outlay
Table 42 India baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 43 India baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 44 Japan macro-economic outlay
Table 45 Japan baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 46 Japan baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 47 Australia & New Zealand macro-economic outlay
Table 48 Australia & New Zealand baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 49 Australia & New Zealand baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 50 South Korea macro-economic outlay
Table 51 South Korea baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 52 South Korea baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 53 Latin America baby stroller market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 54 Latin America baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 55 Latin America baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 56 Brazil macro-economic outlay
Table 57 Brazil baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 58 Brazil baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 59 Middle East & Africa baby stroller market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 60 Middle East & Africa baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 61 Middle East & Africa baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 62 South Africa macro-economic outlay
Table 63 South Africa baby stroller market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 64 South Africa baby stroller market estimates and forecast, by distribution channel , 2018 - 2030 (USD Billion)
Table 65 Recent developments & impact analysis, by key market participants
Table 66 Company market share, 2024 (%)
Table 67 Company heat map analysis, 2024
Table 68 Companies implementing key strategies

List of Figures

Fig. 1 Baby stroller market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and baby stroller size (USD Billion)
Fig. 11 Global baby stroller size, 2018 to 2030 (USD Billion)
Fig. 12 Baby stroller market: Penetration & growth prospect mapping
Fig. 13 Baby stroller market: Value chain analysis
Fig. 14 Baby stroller market: Dynamics
Fig. 15 Baby stroller market: Porter's five forces analysis
Fig. 16 Baby stroller market estimates & forecast, by product (USD Billion)
Fig. 17 Lightweight market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 18 Jogging market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 19 Travel system market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 20 Double market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Standard market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 22 Baby stroller market estimates & forecast, by distribution channel (USD Billion)
Fig. 23 Baby stroller market estimates & forecasts for supermarkets/hypermarkets, 2018 - 2030 (USD Billion)
Fig. 24 Baby stroller market estimates & forecasts for special retailers, 2018 - 2030 (USD Billion)
Fig. 25 Baby stroller market estimates & forecasts for online retailers, 2018 - 2030 (USD Billion)
Fig. 26 Baby stroller market: Regional outlook, 2024 & 2030, (USD Billion)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 29 U.S. baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 30 Canada baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 31 Mexico baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 32 Europe baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 33 Germany baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 34 U.K. baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 35 France baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 36 Italy baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 37 Spain baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 38 Asia Pacific baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 39 China baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 40 India baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 41 Japan baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 42 Australia & New Zealand baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 43 South Korea baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 44 Central and South America baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 45 Brazil baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 46 Middle East & Africa baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 47 South Africa baby stroller market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2024
Fig. 50 Strategic framework of baby stroller market

Baby Stroller Market Size, Share & Trends Analysis Report By Product (Lightweight, Travel System), By Distribution Channel (Specialist Retailers, Hypermarket/Supermarket), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Baby Stroller Market Growth & Trends:

Baby Stroller Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Baby Stroller Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Baby Stroller Market: Product Estimates & Trend Analysis

Chapter 6. Baby Stroller Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Baby Stroller Market: Regional Estimates & Trend Analysis

Chapter 8. Baby Stroller Market: Competitive Analysis

List of Tables

List of Figures