PUBLISHER: Grand View Research | PRODUCT CODE: 1587479
PUBLISHER: Grand View Research | PRODUCT CODE: 1587479
The EMEA POP packaging market size is projected to reach USD 5.60 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.7% from 2025 to 2030. Booming organized retail market in emerging economies is one of the key factors driving the market. Changing demographics are prompting retailers and brand owners to innovate their advertising displays across the retail space to increase the appeal of products. This, in turn, is anticipated to work in favor of the market.
POP displays offer precise or personalized target marketing. Marketing messages can be changed from store to store or region to region and according to customer demographics. Furthermore, evaluation of effectiveness of POP display with regard to the store, region, and consumer segments is easier as compared to evaluation of TV and other advertisement modes.
Paperboard finds application in virtually all types of POP displays, most notably in counter displays, pallet displays, and dump bin displays. These materials are ideal in POP displays that showcase/display products such as personal care, electronics, toys, pharmaceuticals, and chocolates. An important factor that has led to increased consumption of paperboard or other paper-based materials is the extended scope of recycling.