PUBLISHER: Grand View Research | PRODUCT CODE: 1575276
PUBLISHER: Grand View Research | PRODUCT CODE: 1575276
The global sports bra market size is expected to reach USD 11,496.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.1% from 2024 to 2030. The increasing number of women participating in sports, fitness routines, and other physical activities is a key driver of growth in the market. This trend is fueled by a broader movement towards healthier lifestyles and the global rise of fitness culture. The athleisure trend, where activewear is worn not only for exercise but also as casual, everyday attire, has significantly contributed to the demand for stylish and comfortable sports bras that can be worn both in and out of the gym.
As more women embrace active lifestyles, the need for supportive and appropriate activewear, such as sports bras, continues to grow. The market is also increasingly catering to a wider range of body types, with brands offering more size-inclusive options, which appeals to a broader audience and drives market growth. The market has benefited from the endorsements of celebrities and fitness influencers who promote various brands and products on social media platforms. This visibility has significantly boosted consumer interest and sales.
Innovations in fabric technology, including moisture-wicking materials, seamless designs, and improved compression, have enhanced the comfort and functionality of sports bras. These technological advancements attract consumers who prioritize performance and comfort in their activewear. The growing emphasis on size inclusivity has expanded the market, as brands offering a wide range of sizes to cater to diverse body types are seeing increased demand. This inclusivity appeals to consumers seeking both comfort and support.
Finally, the influence of celebrities and fitness influencers on social media has significantly elevated the popularity of certain sports bra brands. Endorsements from well-known figures help boost brand visibility and appeal, particularly among younger consumers.