PUBLISHER: Grand View Research | PRODUCT CODE: 1575210
PUBLISHER: Grand View Research | PRODUCT CODE: 1575210
The global vegan popsicles market size is estimated to reach USD 199.5 million in 2030 and is projected to grow at a CAGR of 15.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing popularity of plant-based diets is one of the fundamental drivers aiding the growth of the market. More people are adopting vegan or flexitarian diets due to a variety of factors, including health, environmental concerns, and ethical reasons. This trend has only accelerated during the COVID-19 pandemic, as more people have become aware of the link between animal agriculture and zoonotic diseases, prompting a shift toward plant-based diets.
The market is directly benefiting from this broader trend, as consumers who follow plant-based diets seek out vegan-friendly snacks and desserts. Many individuals who are not fully vegan are also reducing their consumption of animal products and opting for more plant-based alternatives, which has expanded the market for vegan popsicles beyond the vegan community. The rise of flexitarianism-where individuals primarily follow a plant-based diet but occasionally consume meat or dairy-is also driving demand, as these consumers look for dairy-free alternatives that fit their lifestyle.
The consumption of popsicles is highly seasonal, with demand peaking during the summer months when consumers seek cold, refreshing treats to beat the heat. Climate change has intensified heatwaves in many parts of the world, leading to increased demand for frozen treats like popsicles. As consumers become more health-conscious, they are increasingly opting for healthier frozen treats, such as vegan popsicles, rather than traditional high-sugar or high-fat ice creams. This shift is further supported by the rise in demand for functional foods-those that provide additional health benefits beyond basic nutrition. Vegan popsicles that incorporate superfoods, antioxidants, or low-sugar formulations appeal to consumers looking for guilt-free indulgences during the hot summer months.
Vegan popsicles have gained traction due to their appeal to consumers with dietary restrictions or allergies. Dairy is one of the top food allergens globally, affecting millions of people. Vegan popsicles, which are inherently dairy-free, offer a safe alternative for individuals with lactose intolerance or dairy allergies. This inclusivity has broadened the consumer base for vegan popsicles, making them a go-to option for families or individuals with multiple dietary needs. In addition to being dairy-free, many vegan popsicles are also free from gluten, soy, and refined sugars, catering to a wide range of dietary preferences. This makes them particularly appealing to health-conscious consumers who are avoiding specific ingredients for health reasons or due to personal beliefs. Brands often highlight their allergen-free status on packaging and in marketing materials, making it easier for consumers to identify suitable products.
Major players in the market include GoodPop, Chloe's, Solero, RITE BITE GROUP, Outshine, Ruby Rocket, Edy's, Popsicle, MOKIPOPS, and Fudgy Pop. Various steps are adopted by these companies, including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.