PUBLISHER: Grand View Research | PRODUCT CODE: 1575166
PUBLISHER: Grand View Research | PRODUCT CODE: 1575166
The global online survey software market size was estimated at USD 3.61 billion in 2023 and is projected to grow at a CAGR of 14.3% from 2024 to 2030. The market growth is attributed to the increasing adoption of digital tools for data collection and market research. With businesses prioritizing data-driven decision-making, online survey software provides an efficient, scalable, and cost-effective way to gather customer insights, employee feedback, and market data. This surge in demand is particularly prominent in sectors such as retail, healthcare, and education, where understanding customer and stakeholder preferences is crucial for long-term success.
The rapid globalization of businesses and the surge in e-commerce are major growth drivers for the online survey software market. As companies expand their operations across borders, they need efficient tools to gather insights from a diverse, global customer base. Online survey software offers a scalable solution that enables businesses to conduct research and collect feedback from different regions with ease. This capability is especially crucial for e-commerce platforms, which operate in highly competitive environments where understanding customer preferences, shopping behavior, and satisfaction levels is key to staying ahead of the competition.
The proliferation of mobile devices is another critical factor driving growth in the online survey software market. With billions of people worldwide now accessing the internet through smartphones and tablets, businesses need survey tools to reach end-users on these platforms. Mobile-friendly online survey software enables companies to engage with respondents wherever they are, ensuring higher response rates and broader reach. This is particularly relevant for e-commerce businesses, which rely heavily on mobile traffic and need agile, accessible solutions for gathering feedback from customers.
However, as online survey software increasingly handles vast amounts of sensitive data, including customer information, purchase history, and personal preferences, data security has become a paramount concern. The growing demand for data security improvements is a significant driver of the market, as businesses seek solutions that not only facilitate seamless data collection but also protect that data from potential breaches or misuse. With tightening data privacy regulations such as GDPR in Europe and CCPA in California, companies are prioritizing survey platforms that offer robust security features, including encryption, data anonymization, and compliance with international standards.
Global Online Survey Software Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the online survey software market report based on product, deployment, enterprise size, application, and region: