Freeze-dried Fruits And Vegetables Market Growth & Trends:
The global freeze-dried fruits and vegetables market size was estimated to reach USD 55.21 billion in 2030, growing at a CAGR of 6.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The expanding food-processing sector and the growing demand for ready-to-eat or convenience food products among consumers have significantly increased in recent years, largely due to busy work lifestyles and a rising working population. This shift has, in turn, boosted the demand for freeze-dried fruits and vegetables, which are now widely used in snacks, soups, dressings, and bakery and confectionery products. For example, in Japan and European countries, the bakery sector has traditionally been the largest consumer of freeze-dried fruits. However, over the years, the use of freeze-dried fruits has expanded into various end-user industries, such as fruity granola cereals, energy bars, and healthy snacks like trail mix.
The market is also experiencing increased demand for ready-to-cook meals or ready-to-consume foods, which easily fit into the daily routines and lifestyles of consumers. The demand for healthy products with longer shelf lives has surged, especially following the COVID-19 pandemic, leading to higher consumption of processed (comfort) foods. Freeze-dried fruits and vegetables have become popular choices for maintaining a healthy weight and reducing the risk of cardiovascular disorders, liver issues, colon cancer, and other health concerns. Consumers are increasingly seeking healthy snacks to improve their mental and physical well-being, and freeze-dried fruits and vegetables offer a nutritious snacking option with fresh flavor and nutrients, which is expected to drive sales growth.
Furthermore, leading manufacturers in the market are introducing innovative products in the freeze-dried fruits and vegetables segment to increase their revenue shares. For instance, in October 2021, Brothers-All-Natural launched freeze-dried Fuji apple and mango fruit crisps in a shareable pouch. The rising awareness of the health benefits of freeze-dried fruits and vegetables, combined with their extended shelf life, is expected to support strong market growth in the coming years.
Freeze-dried Fruits And Vegetables Market Report Highlights:
- Based on region, the Asia Pacific segment accounted for a market share of 37.1% in 2023. Rapid urbanization in the Asia Pacific is leading to increasingly busy lifestyles, with many consumers seeking convenient food solutions. Freeze-dried fruits and vegetables offer a quick and easy way to incorporate nutritious ingredients into meals and snacks without the need for extensive preparation. This convenience appeals to urban dwellers who are often on the go and looking for efficient ways to maintain a healthy diet.
- Based on form, sliced & cubes of freeze-dried fruits & vegetables are expected to grow with a CAGR of 7.1% from 2024 to 2030. As consumers become more health-conscious, there is an increasing demand for snacks that are both nutritious and satisfying. Sliced and cubed freeze-dried fruits and vegetables provide a wholesome alternative to traditional snacks, offering the natural sweetness of fruits and the nutritional benefits of vegetables without added sugars, fats, or preservatives.
- Based on type, freeze-dried vegetables are expected to grow with a CAGR of 6.7% from 2024 to 2030. Freeze-dried vegetables can be easily rehydrated and used in a variety of recipes, such as soups, stews, casseroles, and side dishes. They can also be used directly in salads or as toppings, providing versatility for both home cooking and professional kitchens. This ease of use makes them a practical choice for consumers and food service providers seeking convenient and nutritious ingredients.
- Based on nature, conventional freeze-dried fruits & vegetables accounted for a revenue share of 69.3% in 2023. Conventional freeze-dried fruits and vegetables are often more affordable than their organic counterparts because they do not require the same stringent farming practices and certifications. This makes them more accessible to a broader range of consumers, including those looking for budget-friendly options that still provide the convenience and nutritional benefits of freeze-dried foods.
- Based on distribution channel, B2C such as hypermarkets & supermarkets, convenience stores, and online, among others are expected to grow at a CAGR of 6.8% from 2024 to 2030. The availability of freeze-dried fruits & vegetables through various retail channels, including online platforms and specialty stores, has increased. This improved accessibility makes it easier for consumers to purchase freeze-dried fruits & vegetables, contributing to its growing popularity in B2C channels.