PUBLISHER: Grand View Research | PRODUCT CODE: 1574902
PUBLISHER: Grand View Research | PRODUCT CODE: 1574902
The Europe, Middle East & Africa sports nutrition products market size is estimated to reach USD 9.57 billion in 2030 and is expected to grow at a CAGR of 7.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers in the EMEA region are increasingly looking for sports nutrition products that align with their health goals and lifestyle preferences. This growing demand drives companies to innovate, offering products tailored to specific needs, such as weight management, muscle recovery, and enhanced endurance.
According to the report titled "Sports Nutrition: European Market, Consumer Trends, and Innovation," published by the Atlantic Area Healthy Food Eco-System (AHFES) in collaboration with the European Commission in October 2021, Europe accounted for 64% of global sports nutrition product launches in 2020, followed by North America with 22%. The Middle East and Africa region accounted for approximately 2% of global sports nutrition product launches tracked in 2020.
Traditionally, sports nutrition products were designed specifically for athletes and sports professionals. However, the market is shifting toward mainstream consumption due to high demand from a diverse group of consumers. Both professional athletes and amateur exercisers are now seeking products that provide an extra boost in their workout routines, aid pre-workout preparation, and support post-workout recovery. This trend has gained significant traction in Europe.
Furthermore, consumers are growing interested in personal health and well-being. There is also increasing awareness of the importance of fitness and physical performance for promoting mental health and preventing chronic diseases. These factors are driving the development of new sports nutrition products to meet the rising consumer demand, leading to an increase in product launches in the sports nutrition category across Europe.
The market is witnessing a significant shift toward multifunctional ingredients and holistic formulations that cater to a wide range of health, well-being, and performance benefits. This trend is driven by consumers' growing awareness of the interconnectedness of physical and mental health and their preference for products that align with broader lifestyle goals, such as plant-based diets and overall wellness.