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PUBLISHER: Grand View Research | PRODUCT CODE: 1574858
PUBLISHER: Grand View Research | PRODUCT CODE: 1574858
Europe Licensed Sports Merchandise Market Size, Share & Trends Analysis Report By Sport, By Product, By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030
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PAGES: 85 Pages
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Europe Licensed Sports Merchandise Market Growth & Trends:
The Europe licensed sports merchandise market size is anticipated to reach USD 9.00 billion by 2030 and is projected to grow at a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The strong fan culture surrounding sports plays a crucial role in driving the market growth. Europe has a rich history and passion for various sports, including football (soccer), rugby, cricket, tennis, and more. Fans are deeply attached to their favorite teams and athletes, and wearing licensed sports apparel allows them to express their support and affiliation. Sporting events, such as league matches and international tournaments, draw large crowds, and fans eagerly adopt merchandise featuring their beloved teams' logos, colors, and names.
In addition, manufacturers in these regions are partnering with local players, which is anticipated to significantly boost sales throughout the forecast period. For instance, in November 2022, Next partnered with Fanatics to offer a range of licensed sports merchandise on Next.co.uk. This is Fanatics' first partnership with a major retailer in Europe. Next will handle the online experience and fulfillment while using Fanatics' expertise to increase its sportswear selection. The expanded collection is now available on Next.co.uk for the whole family.
Germany has a strong sports culture, and sports footwear is an essential component of athletic performance and style. The country's passion for sports, particularly football, athletics, and other popular sports like basketball and tennis, creates a significant demand for licensed sports footwear. For instance, in May 2023, Adidas and Prada launched their first football footwear collection, combining the iconic styles of both brands. The collection includes the X Crazyfast, the Copa Pure, and the Predator Accuracy.
Europe Licensed Sports Merchandise Market Report Highlights:
- The licensed sports footwear segment is expected to grow at the fastest CAGR of 6.9% from 2024 to 2030, driven by brand loyalty, evolving fashion trends, and the rising popularity of athleisure. Also, the sports apparel segment accounted for the revenue share of 66% in 2023. The strong fan culture surrounding sports significantly contributes to the market's growth.
- Based on sport, the Formula 1 segment is projected to expand at the fastest CAGR of 4.9% from 2024 to 2030, with growth fueled by the sport's global fan base, high race visibility, and the deep emotional connections fans have with teams, drivers, and the racing culture.
- Based on distribution channel, the online segment is anticipated to grow at the fastest CAGR of 7.3% from 2024 to 2030. Factors such as easy payment options and favorable return policies have shifted consumer preference toward online shopping.
- The UK market accounted for the revenue share of 33.7% in 2023, driven primarily by the immense popularity and passion for sports among the UK population.
Product Code: GVR-4-68040-449-5
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
- 2.3. Country Outlook
Chapter 3. Europe Licensed Sports Merchandise Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel
- 3.2.2. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis - Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Europe Licensed Sports Merchandise Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Europe Licensed Sports Merchandise Market: Sport Estimates & Trend Analysis
- 5.1. Sport Movement Analysis & Market Share, 2023 & 2030
- 5.2. Football
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.2. Barcelona
- 5.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.3. Real Madrid
- 5.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.4. Bayern Munich
- 5.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.5. Liverpool
- 5.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.6. Man United
- 5.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.7. PSG
- 5.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.8. Arsenal
- 5.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.9. Chelsea
- 5.2.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.10. Juventus
- 5.2.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.11. Tottenham
- 5.2.11.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.12. Man City
- 5.2.12.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.13. Borussia Dortmund
- 5.2.13.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.2.14. Other UEFA Clubs
- 5.2.14.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3. Rugby
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.4. Formula 1
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.5. Basketball
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.6. Cricket
- 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.7. Tennis
- 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.8. Ice Hockey
- 5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.9. Boxing
- 5.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.10. Others
- 5.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Europe Licensed Sports Merchandise Market: Product Estimates & Trend Analysis
- 6.1. Technology Movement Analysis & Market Share, 2023 & 2030
- 6.2. Sports Apparel
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.2.2. T-Shirts & Tops
- 6.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.2.3. Sweatshirts & Hoodies
- 6.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.2.4. Jackets
- 6.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.2.5. Caps & Hats
- 6.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.2.6. Others
- 6.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3. Sports Footwear
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.4. Toys & Games
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.5. Accessories
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.6. Others
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Europe Licensed Sports Merchandise Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 7.2. Offline
- 7.2.1. Supermarkets & Hypermarkets
- 7.2.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. Specialty Stores
- 7.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Home Improvement Stores
- 7.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Others
- 7.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.1. Supermarkets & Hypermarkets
- 7.3. Online
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Europe Licensed Sports Merchandise Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2023 & 2030
- 8.2. Europe
- 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.2. UK
- 8.2.2.1. Key country dynamics
- 8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.3. Germany
- 8.2.3.1. Key country dynamics
- 8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.4. France
- 8.2.4.1. Key country dynamics
- 8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Recent developments & impact analysis, by key market participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2023 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Whirlpool Corporation
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Nike Inc.
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Adidas AG
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Puma SE
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. Frasers Group
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Under Armour, Inc.
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Umbro (Iconix Brand Group)
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. New Balance Athletics, Inc.
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Kappa (BasicNet S.p.A.)
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Mitre Sports International Ltd.
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.11. Storelli Sports
- 9.9.11.1. Company Overview
- 9.9.11.2. Financial Performance
- 9.9.11.3. Product Portfolios
- 9.9.11.4. Strategic Initiatives
- 9.9.1. Whirlpool Corporation
Product Code: GVR-4-68040-449-5
List of Tables
- Table 1 Europe licensed sports merchandise market - Key market driver analysis
- Table 2 Europe licensed sports merchandise market - Key market restraint analysis
- Table 3 Europe licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 4 Europe licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 5 Europe licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 6 UK macro-economic outlay
- Table 7 UK Europe licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Table 8 UK licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 9 UK licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 10 UK licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 11 Germany macro-economic outlay
- Table 12 Germany licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 13 Germany licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 14 Germany licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 15 France macro-economic outlay
- Table 16 France licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 17 France licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 18 France licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 19 Italy macro-economic outlay
- Table 20 Italy licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 21 Italy licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 22 Italy licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 23 Spain macro-economic outlay
- Table 24 Spain licensed sports merchandise market estimates and forecast, by sport, 2018 - 2030 (USD Million)
- Table 25 Spain licensed sports merchandise market estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 26 Spain licensed sports merchandise market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Europe licensed sports merchandise market snapshot
- Fig. 2 Europe licensed sports merchandise market segmentation & scope
- Fig. 3 Europe licensed sports merchandise market penetration & growth prospect mapping
- Fig. 4 Europe licensed sports merchandise market value chain analysis
- Fig. 5 Europe licensed sports merchandise market dynamics
- Fig. 6 Europe licensed sports merchandise market Porter's Five Forces analysis
- Fig. 7 Europe licensed sports merchandise market: Sport movement analysis, 2023 & 2030 (%)
- Fig. 8 Europe football licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 9 Europe rugby licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 10 Europe Formula 1 licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 11 Europe basketball licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 12 Europe cricket licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 13 Europe tennis licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 14 Europe Ice Hockey licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 15 Europe boxing licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 16 Europe others licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 17 Europe licensed sports merchandise market: product movement analysis, 2023 & 2030 (%)
- Fig. 18 Europe licensed sports apparel market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 19 Europe license t-shirts & tops market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 Europe licensed sports sweatshirts & hoodies market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Europe license jackets market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 22 Europe Caps & Hats market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Europe other licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 Europe licensed sports footwear market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Europe license toys & games market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Europe licensed sports accessories market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Europe others licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Europe licensed sports merchandise market: Distribution Channel movement analysis, 2023 & 2030 (%)
- Fig. 29 Europe licensed sports merchandise market estimates and forecast through offline channels, 2018 - 2030 (USD Million)
- Fig. 30 Europe licensed sports merchandise market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
- Fig. 31 Europe licensed sports merchandise market estimates and forecast through specialty stores 2018-2030 (USD Million)
- Fig. 32 Europe licensed sports merchandise market estimates and forecast through campus bootstores 2018-2030 (USD Million)
- Fig. 33 Europe licensed sports merchandise market estimates and forecast through online channel, 2018 - 2030 (USD Million)
- Fig. 34 Europe licensed sports merchandise market estimates and forecast through other distribution channel, 2018 - 2030 (USD Million)
- Fig. 35 Europe licensed sports merchandise market: Regional movement analysis, 2023 & 2030 (%)
- Fig. 36 Europe Europe licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 UK licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 38 Germany licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 39 France licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 Italy licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 Spain licensed sports merchandise market estimates and forecast, 2018 - 2030 (USD Million)
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