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PUBLISHER: Grand View Research | PRODUCT CODE: 1554119
PUBLISHER: Grand View Research | PRODUCT CODE: 1554119
Free Ad-supported Streaming TV Market Size, Share & Trends Analysis Report By Type, By Device Type (Smart TVs, Mobile Devices), By Content Type, By Region, And Segment Forecasts, 2024 - 2030
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Market Size & Trends:
The global free ad-supported streaming TV market size was estimated at USD 8.03 billion in 2023 and is estimated to reach at a CAGR of 23.0% from 2024 to 2030. The market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To meet growing demand, many services are broadening their content offerings, including original programming and live sports. Additionally, targeted advertising is becoming increasingly advanced, as services utilize data and analytics to provide viewers with highly personalized ad experiences. As a result, the market is expected to continue to grow and evolve in the coming years.
Several significant macroeconomic factors, the increasing availability of high-speed internet connections, and advancements in streaming technology have made it easier for consumers to access and enjoy streaming content and have played a major role in the growth of the FAST market. Additionally, the rise of digital advertising and the shift in advertising budgets towards online platforms have incentivized streaming services to offer free content supported by advertisements. Furthermore, the market is experiencing substantial growth worldwide due to evolving customer preferences, the availability of diverse content options, local special circumstances, and underlying macroeconomic factors. With the increasing demand for convenient and affordable streaming services, the FAST market is poised to grow and innovate further to meet the evolving needs of consumers.
The cost advantage of FAST channels over traditional pay-TV services is a key driver behind the growth of the free ad-supported TV market. Various customers are seeking for reasonable substitutes to expensive cable or satellite TV. FAST channels propose a free approach to a diverse range of content, including movies, TV shows, news, and sports, making them attractive to budget-conscious viewers. These channels feature content from both traditional broadcasters and digital-native creators, providing audiences with a wider selection than conventional TV channels. This variety appeals to viewers with diverse interests, boosting engagement and fueling market growth.
Global Free Ad-supported Streaming TV Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global Free Ad-supported Streaming TV (FAST) market report based on type, device type, content type, and region:
- By Type Outlook (Revenue, USD Million, 2018 - 2030)
- Linear Channel
- Video-on-demand
- By Device Type Outlook (Revenue, USD Million, 2018 - 2030)
- Smart TVs
- Mobile Devices
- Others
- By Content Type Outlook (Revenue, USD Million, 2018 - 2030)
- Movies
- Music & Entertainment
- News
- Sports
- Others
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Brazil
- Mexico
- Middle East and Africa (MEA)
- Kingdom of Saudi Arabia
- UAE
- South Africa
Product Code: GVR-4-68040-420-8
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Free Ad-supported Streaming TV (FAST) Market Variables, Trends, & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Drivers Analysis
- 3.2.2. Market Restraints Analysis
- 3.2.3. Industry Opportunities
- 3.2.4. Industry Challenges
- 3.3. Free Ad-supported Streaming TV (FAST) Market Analysis Tools
- 3.3.1. Porter's Analysis
- 3.3.2. PESTEL Analysis
Chapter 4. Free Ad-supported Streaming TV (FAST) Market: Type Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Free Ad-supported Streaming TV (FAST) Market: Type Movement Analysis, USD Million, 2023 & 2030
- 4.3. Linear Channel
- 4.3.1. Linear Channel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Video-on-demand
- 4.4.1. Video-on-demand Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Free Ad-supported Streaming TV (FAST) Market: Device Type Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Free Ad-supported Streaming TV (FAST) Market: Device Type Movement Analysis, USD Million, 2023 & 2030
- 5.3. Smart TVs
- 5.3.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Mobile devices
- 5.4.1. Mobile Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Others
- 5.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Free Ad-supported Streaming TV (FAST) Market: Content Type Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Free Ad-supported Streaming TV (FAST) Market: Content Type Movement Analysis, USD Million, 2023 & 2030
- 6.3. Movies
- 6.3.1. Movies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. TV Shows
- 6.4.1. TV Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. News
- 6.5.1. News Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. Sports
- 6.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.7. Lifestyle and Entertainment
- 6.7.1. Lifestyle and Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.8. Others
- 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Free Ad-supported Streaming TV (FAST) Market: Regional Estimates & Trend Analysis
- 7.1. Free Ad-supported Streaming TV (FAST) Market Share, By Region, 2023 & 2030 (USD Million)
- 7.2. North America
- 7.2.1. North America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. India
- 7.4.4.1. India Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
- 7.4.5.1. South Korea Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6. Australia
- 7.4.6.1. Australia Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. KSA
- 7.6.2.1. KSA Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. UAE
- 7.6.3.1. UAE Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. South Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Market Positioning
- 8.4. Company Market Share Analysis
- 8.5. Company Heat Map Analysis
- 8.6. Strategy Mapping
- 8.6.1. Expansion
- 8.6.2. Mergers & Acquisition
- 8.6.3. Partnerships & Collaborations
- 8.6.4. New Product Launches
- 8.6.5. Research And Development
- 8.7. Company Profiles
- 8.7.1. Amazon.com, Inc.
- 8.7.1.1. Participant's Overview
- 8.7.1.2. Financial Performance
- 8.7.1.3. Product Benchmarking
- 8.7.1.4. Recent Developments
- 8.7.2. Crackle
- 8.7.2.1. Participant's Overview
- 8.7.2.2. Financial Performance
- 8.7.2.3. Product Benchmarking
- 8.7.2.4. Recent Developments
- 8.7.3. Peacock TV LLC
- 8.7.3.1. Participant's Overview
- 8.7.3.2. Financial Performance
- 8.7.3.3. Product Benchmarking
- 8.7.3.4. Recent Developments
- 8.7.4. Plex
- 8.7.4.1. Participant's Overview
- 8.7.4.2. Financial Performance
- 8.7.4.3. Product Benchmarking
- 8.7.4.4. Recent Developments
- 8.7.5. Pluto TV
- 8.7.5.1. Participant's Overview
- 8.7.5.2. Financial Performance
- 8.7.5.3. Product Benchmarking
- 8.7.5.4. Recent Developments
- 8.7.6. Roku, Inc
- 8.7.6.1. Participant's Overview
- 8.7.6.2. Financial Performance
- 8.7.6.3. Product Benchmarking
- 8.7.6.4. Recent Developments
- 8.7.7. Sling TV
- 8.7.7.1. Participant's Overview
- 8.7.7.2. Financial Performance
- 8.7.7.3. Product Benchmarking
- 8.7.7.4. Recent Developments
- 8.7.8. Tubi TV
- 8.7.8.1. Participant's Overview
- 8.7.8.2. Financial Performance
- 8.7.8.3. Product Benchmarking
- 8.7.8.4. Recent Developments
- 8.7.9. Vudu
- 8.7.9.1. Participant's Overview
- 8.7.9.2. Financial Performance
- 8.7.9.3. Product Benchmarking
- 8.7.9.4. Recent Developments
- 8.7.10. Xumo, Inc.
- 8.7.10.1. Participant's Overview
- 8.7.10.2. Financial Performance
- 8.7.10.3. Product Benchmarking
- 8.7.10.4. Recent Developments
- 8.7.1. Amazon.com, Inc.
Product Code: GVR-4-68040-420-8
List of Tables
- Table 1 Global Free Ad-supported Streaming TV Market by Type, 2018 - 2030 (USD Million)
- Table 2 Global Free Ad-supported Streaming TV Market by Device Type, 2018 - 2030 (USD Million)
- Table 3 Global Free Ad-supported Streaming TV Market by content type 2018 - 2030 (USD Million)
- Table 4 Global Free Ad-supported Streaming TV Market by region, 2018 - 2030 (USD Million)
- Table 5 North America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
- Table 6 Europe Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
- Table 7 Asia Pacific Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
- Table 8 Latin America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
- Table 9 MEA Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
- Table 10 Key companies launching new products/services
- Table 11 Key companies engaged in mergers & acquisition
- Table 12 Key companies engaged in Research & development
- Table 13 Key Companies engaged in expansion
List of Figures
- Fig. 1 Free Ad-supported Streaming TV Market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Market formulation & validation
- Fig. 7 Free Ad-supported Streaming TV Market snapshot
- Fig. 8 Free Ad-supported Streaming TV Market segment snapshot
- Fig. 9 Free Ad-supported Streaming TV Market competitive landscape snapshot
- Fig. 10 Market driver impact analysis
- Fig. 11 Market restraint impact analysis
- Fig. 12 Free Ad-supported Streaming TV Market, type outlook key takeaways (USD Million)
- Fig. 13 Free Ad-supported Streaming TV Market: type movement analysis
- Fig. 14 Linear Channel market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 15 Video-on-demand market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 16 Free Ad-supported Streaming TV Market: Device Type outlook key takeaways (USD Million)
- Fig. 17 Free Ad-supported Streaming TV Market: Device Type movement analysis 2024 & 2030 (USD Million)
- Fig. 18 Smart TVs market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Mobile Devices market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Free Ad-supported Streaming TV Market: Content Type outlook key takeaways (USD Million)
- Fig. 21 Free Ad-supported Streaming TV Market: Content Type movement analysis 2024 & 2030 (USD Million)
- Fig. 22 Movies market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 23 TV Shows market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 24 News market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Sports market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Lifestyle and Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Regional marketplace: Key takeaways
- Fig. 29 Free Ad-supported Streaming TV Market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 30 North America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 31 U.S. Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Canada Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Mexico Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 34 Europe Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 35 UK Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 36 Germany Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 37 France Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 38 Asia Pacific Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 39 China Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Japan Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 41 India Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 42 South Korea Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 43 Australia Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 44 Latin America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 45 Brazil Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 46 MEA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 47 KSA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 48 UAE Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 49 South Africa Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 50 Company Categorization
- Fig. 51 Company Market Positioning
- Fig. 52 Strategy framework
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