PUBLISHER: Grand View Research | PRODUCT CODE: 1554074
PUBLISHER: Grand View Research | PRODUCT CODE: 1554074
The global macadamia milk market size is expected to reach USD 90.93 million in 2030 and is anticipated to grow at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Macadamia milk, with its rich, creamy texture and unique flavor profile, offers an appealing alternative to traditional dairy products.As more individuals adopt vegan or flexitarian lifestyles, the demand for dairy alternatives has surged, encouraging the exploration of diverse nut-based milk products. Moreover, health-conscious consumers are actively seeking products that offer additional nutritional benefits, such as low calories, high antioxidant levels, and healthy fats.
Manufacturers are actively exploring new flavor combinations, fortified options, and ready-to-drink formats to cater to a wider array of consumer preferences. The introduction of barista blends that froth well for coffee and other specialty drinks is particularly noteworthy, as it taps into the thriving cafe culture and the increasing demand for premium beverages in both commercial and home settings. This trend is further supported by the increasing availability of macadamia milk across grocery stores and online platforms, which ensures that it becomes accessible to a broader demographic.
Plain/unsweetened milk held a major share of the macadamia milk market in 2023. Plain/unsweetened macadamia milk has gained traction amongst health-conscious individuals, as it contains fewer calories and less sugar compared to conventional dairy milk. The product can be used effectively in a variety of recipes, from smoothies and coffee to soups and sauces, making it a staple in many kitchens. Its neutral taste allows it to blend seamlessly with other ingredients, appealing especially to those who want a nutritious base without the additional sweetness often found in flavored alternatives. This versatility in application establishes plain/unsweetened milk as a favored choice among chefs and home cooks, thereby boosting market growth.
The conventional segment held a major share of the macadamia milk market in 2023.Conventional macadamia milk, typically produced using standard farming practices, focuses on delivering a cost-effective alternative to dairy milk. This segment appeals to a broader audience primarily driven by price sensitivity and accessibility, as conventional products are usually available at a lower cost than their organic counterparts. They are often fortified with additional vitamins and minerals, appealing to consumers interested in enhancing their nutritional intake without the premium price tag associated with organic options.
The tetra pak packaging segment held a major share of the macadamia milk market in 2023. Tetra Pak's aseptic packaging technology ensures that macadamia milk maintains its freshness and quality without the need for artificial preservatives, appealing to health-focused consumers who prioritize clean-label products. Moreover, the environment-friendly, lightweight, and space-saving designs of tetra pak packaging are beneficial for manufacturers, enabling them to optimize shipping and storage logistics, thereby reducing overall carbon footprints. Besides, the growing emphasis on reducing plastic waste and promoting recyclable materials will further boost the segment growth.
The supermarkets and hypermarkets segment held a major share of the macadamia milk market in 2023. These retail formats not only provide a one-stop shopping experience but also often engage in promotional activities, such as discounts and product sampling, which help educate consumers about this relatively newer product. Moreover, the physical shopping experience allows consumers to examine packaging, assess product quality, and often benefit from in-store tastings, which can significantly elevate purchasing decisions. Besides, these retail establishments typically provide a dedicated section for dairy alternatives, attracting health-conscious shoppers and those exploring lactose-free options.
North America accounted for the largest share of the market in 2023. In North America, manufacturers are developing fortified macadamia milk products enriched with vitamins, minerals, and proteins to enhance their nutritional profiles and cater to various dietary needs, including lactose intolerance and dairy allergies. With the rise of clean-label products, consumers in this region appreciate transparency in sourcing and processing, prompting brands to highlight the nutritional benefits of macadamia milk, which is rich in healthy fats, vitamins, and minerals. Besides, retail and food service channels in North America are rapidly expanding their product offerings to cater to a growing base of health-oriented consumers, further propelling growth in this segment.
Major players in the macadamia milk market include Milkadamia, Kikkoman Corporation, Hawaiian Host Group, Giraf Limited, Patons Group, Nam Viet F&B, Noumi Limited, macamilk, Omello, and PlantBaby, Inc. Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.