PUBLISHER: Grand View Research | PRODUCT CODE: 1553648
PUBLISHER: Grand View Research | PRODUCT CODE: 1553648
The global exfoliators market size is anticipated to reach USD 11.50 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 7.9% from 2024 to 2030. The shift from physical scrubs to gentler chemical exfoliants like AHAs and BHAs has driven the market by expanding its appeal to a broader range of skin types, including sensitive and acne-prone skin. Chemical exfoliants offer effective, less abrasive options that address diverse skin concerns, leading to increased consumer adoption and market growth. This transition has spurred innovation in product formulations and driven demand for new exfoliator products as consumers seek solutions that provide both efficacy and gentleness, thereby expanding the market and enhancing its overall diversity.
The growing demand for exfoliators among men is driven by increasing awareness of skincare benefits and a shift toward more comprehensive grooming routines. As men become more conscious of their appearance and the importance of maintaining clear, smooth skin, they are incorporating exfoliation into their daily and weekly regimens. This trend is further supported by the rise of specialized men's skincare products and grooming brands that cater to male skin concerns, as well as the influence of beauty and lifestyle media promoting effective skincare practices.
The introduction of new and innovative exfoliating products, including chemical exfoliants like AHAs and BHAs, as well as those featuring natural or organic ingredients, significantly drives the market by catering to evolving consumer preferences for effective and safe skincare solutions. Chemical exfoliants offer targeted benefits such as improved skin texture and tone, while natural and organic formulations appeal to consumers seeking eco-friendly and gentle options. This diversification enhances product appeal, attracts a broader customer base, and encourages higher spending on advanced skincare solutions, thereby stimulating market growth.
The rise of online shopping platforms drives market growth by providing consumers with convenient access to a broad range of exfoliating products from various brands and categories. This increased accessibility allows consumers to explore and compare different options, read reviews, and make informed purchasing decisions without geographical limitations. In addition, the ease of purchasing online often leads to higher consumer engagement and frequent repurchasing, as well as the opportunity for brands to reach new audiences through targeted online marketing, all contributing to the overall growth of the market.