PUBLISHER: Grand View Research | PRODUCT CODE: 1553647
PUBLISHER: Grand View Research | PRODUCT CODE: 1553647
The global beer tourism market size is anticipated to reach USD 22.56 billion by 2030, growing at a CAGR of 11.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. Beverage tourism, encompassing travel driven by the desire to experience specific drinks, has seen significant growth, with beer tourism emerging as a notable niche within this sector. Beer tourism, motivated by visits to breweries, beer festivals, or beer shows, offers a unique opportunity for travelers to engage in the beer-making process and enjoy diverse beer tastings. This category is particularly gaining traction, in the U.S. and Europe, where the craft beer industry is flourishing.
The market is growing due to the rise in craft beer's popularity, creating substantial economic benefits for destinations, suppliers, and breweries. For instance, the number of breweries in the U.S. surged from under 100 in 1978 to over 5,300 by 2023. This growth has turned cities like Portland, Ore., Asheville, N.C., and Denver into major beer tourism hubs, each seeing significant economic gains. Asheville, recognized as "Beer City USA", saw a dramatic increase in visitors due to its vibrant brewery scene.
The growing interest in beer-related travel is creating significant economic opportunities, with U.S. cities like Portland, Oregon, and Denver, Colorado, experiencing substantial surges in beer tourists during major festivals. This influx of visitors can have a positive economic impact, especially for breweries located in non-tourist areas or regions needing revitalization. For small breweries that rely heavily on taproom sales, beer tourism can be a game-changer, boosting revenue and supporting local communities.
Local breweries in the U.S. are increasingly recognized as strong attractions, particularly in the realm of beer tourism. Studies suggest that 13% of brewery tourists cited visiting breweries as their primary travel motive, highlighting that breweries play a crucial role in attracting visitors. The appeal of beer tourism extends beyond the beverage itself to the unique characteristics of the beer and the brewery's story. Destinations aiming to capitalize on beer tourism should highlight the distinctive aspects of their local breweries, such as their brewing process and history, to attract and engage beer tourists.
Young adults (21-35 age group) are particularly drawn to beer tourism. They are often enthusiastic about craft beer, which aligns with their preference for unique and locally sourced experiences. Their interest in beer festivals, brewery tours, and beer-centric culinary experiences is substantial. Studies show that younger travelers are more likely to seek out beer-related activities during their trips.