PUBLISHER: Grand View Research | PRODUCT CODE: 1553639
PUBLISHER: Grand View Research | PRODUCT CODE: 1553639
The global protein bagel market size is expected to reach USD 389.4 million by 2030, and is anticipated to grow at 6.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising demand for protein bagels can be attributed to several key factors and trends shaping consumer preferences. Primarily, the growing focus on health and wellness has led many individuals to seek out high-protein foods as part of a balanced diet. Protein bagels offer a convenient way to increase protein intake, aligning with the emphasis on maintaining a healthy lifestyle and supporting muscle growth.
Additionally, the trend towards functional foods, which provide benefits beyond basic nutrition, has contributed to the popularity of protein bagels. Consumers are increasingly interested in foods that offer added health advantages, making protein bagels attractive due to their enhanced nutritional profile.
Busy lifestyles also significantly influence the demand for protein bagels. As people navigate increasingly hectic schedules, they seek convenient and nutritious meal options that fit seamlessly into their daily routines. Protein bagels offer a quick and portable solution that meets this need for both taste and nutrition.
Moreover, the expansion of product variety has broadened the appeal of protein bagels. Manufacturers are innovating with diverse flavors and ingredients, including options with added vitamins, minerals, or plant-based proteins. This variety caters to a wide range of consumer preferences, further driving the consumption of protein bagels. For instance, in May 2021, Better Brand launched the low-carb Better Bagel, which contains only five net carbohydrates, comparable to half an orange. The bagels are made using a proprietary "grain-changing technology" that employs enzymes to transform high-carb ingredients into a product that mimics the taste and texture of traditional bagels without using wheat flour.