Prenatal Vitamin Supplement Market Size, Share & Trends Analysis Report By Product (Capsules/Tablets), By Nature (Organic), By Distribution Channel (Pharmacy & Drug Stores), By Region, And Segment Forecasts, 2024

Description

Prenatal Vitamin Supplement Market Growth & Trends:

The global prenatal vitamin supplement market size is expected to reach USD 957.7 million by 2030, registering a CAGR of 8.5% during the forecast period, according to a new report by Grand View Research, Inc. Prenatal vitamin supplements comprises vitamins, calcium, iron, folic acid, and other minerals as compared to regular adult multivitamins. Rising awareness among pregnant women is one of the major factors driving the market. Improper nutrition to the baby, rise in other birth defects, and increasing awareness regarding the advantages of the prenatal supplements are some of the other factors driving the market.

The stressful and sedentary lifestyle of pregnant women has led to the increase in deficiency of minerals and vitamins among them. A healthy diet and consumption of right amount of nutritional components are of utmost importance right from the time of conception, in order to ensure the delivery of a healthy baby. At present, almost all obstetricians in U.S. recommend these supplements to pregnant women. A study by the UC Davis MIND Institute has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.

The capsules/tablets segment held the largest market share in 2023. This is attributed to doctors' preference for prescribing capsules due to their long shelf life, thereby fueling the demand for capsules. Moreover, advancements in technologies ease out procedures of filling capsules, thus making it a preference among the manufacturers as well. Increasing launch of prenatal vitamin capsules is another factor for the growth of the capsule segment. Increasing disposable income in the developing countries of Asia Pacific is resulting in consumer's preference for bulk purchases at the supermarkets.

North America held the largest share of 51.6% in 2023. High level of sedentary lifestyle among the women of western countries is leading to the growth of market. Europe is anticipated to witness significant growth in the coming years. Countries such as India and China have remained adamant in developing a healthy mechanism for maternal care.

Key players having a strong presence in the global market include Country Life LLC; Garden of Life Inc.; MegaFood; Biotics Research Corporation; Rainbow Light Nutritional Systems Inc.; Church & Dwight Co. Inc.; New Chapter, Inc.; and Abbott Nutrition.

Prenatal Vitamin Supplement Market Report Highlights:

By product form, capsules dominated the market with a revenue share of 49.6% in 2023. Gummy is projected to ascend at a CAGR of 9.5% over the forecast period
North America dominated the global market in 2023, accounting for 51.6% share of the overall revenue. This trend is projected to continue over the next few years
The industry is highly competitive in nature with the major players including Garden of Life and Church & Dwight Co. Inc.
Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.

Product Code: GVR-3-68038-536-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Prenatal Vitamin Supplements Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. Prenatal Vitamin Supplements Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Prenatal Vitamin Supplements Market: Product Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Prenatal Vitamin Supplements Market: Product Movement Analysis, 2023 & 2030 (USD Million)
4.3. Capsules/Tablets
- 4.3.1. Capsules/Tablets Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Powder
- 4.4.1. Powder Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Gummy
- 4.5.1. Gummy Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Liquid
- 4.6.1. Liquid Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Others
- 4.7.1. Others Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Prenatal Vitamin Supplements Market: Nature Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Prenatal Vitamin Supplements Market: Nature Movement Analysis, 2023 & 2030 (USD Million)
5.3. Organic
- 5.3.1. Organic Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Conventional
- 5.4.1. Conventional Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Prenatal Vitamin Supplements Market: Distribution Channel Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Prenatal Vitamin Supplements Market: Distribution Channel Movement Analysis, 2023 & 2030 (USD Million)
6.3. Supermarkets & Hypermarkets
- 6.3.1. Supermarkets & Hypermarkets
6.4. Pharmacy & Drug Stores
- 6.4.1. Pharmacy & Drug Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Online
- 6.5.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Others
- 6.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Prenatal Vitamin Supplements Market: Regional Estimates & Trend Analysis

7.1. Prenatal Vitamin Supplements Market Share, By Region, 2023 & 2030 (USD Million)
7.2. North America
- 7.2.1. North America Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. U.S. Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Canada Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Mexico Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
  - 7.3.2.1. UK Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Germany Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
  - 7.3.4.1. France Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1. Italy Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.6. Spain
  - 7.3.6.1. Spain Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. Japan
  - 7.4.2.1. Japan Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. China
  - 7.4.3.1. China Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. India
  - 7.4.4.1. India Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
  - 7.4.5.1. South Korea Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6. Australia
  - 7.4.6.1. Australia Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Brazil Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1. South Africa Prenatal Vitamin Supplements Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Heat Map Analysis
8.4. Company Profiles
- 8.4.1. Country Life Vitamins
  - 8.4.1.1. Participant's Overview
  - 8.4.1.2. Financial Performance
  - 8.4.1.3. Product Benchmarking
  - 8.4.1.4. Recent Developments/ Strategic Initiatives
- 8.4.2. Garden of Life
  - 8.4.2.1. Participant's Overview
  - 8.4.2.2. Financial Performance
  - 8.4.2.3. Product Benchmarking
  - 8.4.2.4. Recent Developments/ Strategic Initiatives
- 8.4.3. MegaFood
  - 8.4.3.1. Participant's Overview
  - 8.4.3.2. Financial Performance
  - 8.4.3.3. Product Benchmarking
  - 8.4.3.4. Recent Developments/ Strategic Initiatives
- 8.4.4. Biotics Research Corporation
  - 8.4.4.1. Participant's Overview
  - 8.4.4.2. Financial Performance
  - 8.4.4.3. Product Benchmarking
  - 8.4.4.4. Recent Developments/ Strategic Initiatives
- 8.4.5. Renew Life Formulas, LLC.
  - 8.4.5.1. Participant's Overview
  - 8.4.5.2. Financial Performance
  - 8.4.5.3. Product Benchmarking
  - 8.4.5.4. Recent Developments/ Strategic Initiatives
- 8.4.6. Church & Dwight Co., Inc.
  - 8.4.6.1. Participant's Overview
  - 8.4.6.2. Financial Performance
  - 8.4.6.3. Product Benchmarking
  - 8.4.6.4. Recent Developments/ Strategic Initiatives
- 8.4.7. Avion Pharmaceuticals
  - 8.4.7.1. Participant's Overview
  - 8.4.7.2. Financial Performance
  - 8.4.7.3. Product Benchmarking
  - 8.4.7.4. Recent Developments/ Strategic Initiatives
- 8.4.8. New Chapter.
  - 8.4.8.1. Participant's Overview
  - 8.4.8.2. Financial Performance
  - 8.4.8.3. Product Benchmarking
  - 8.4.8.4. Recent Developments/ Strategic Initiatives
- 8.4.9. Abbott
  - 8.4.9.1. Participant's Overview
  - 8.4.9.2. Financial Performance
  - 8.4.9.3. Product Benchmarking
  - 8.4.9.4. Recent Developments/ Strategic Initiatives

Prenatal Vitamin Supplement Market Size, Share & Trends Analysis Report By Product (Capsules/Tablets), By Nature (Organic), By Distribution Channel (Pharmacy & Drug Stores), By Region, And Segment Forecasts, 2024 - 2030