PUBLISHER: Grand View Research | PRODUCT CODE: 1553536
PUBLISHER: Grand View Research | PRODUCT CODE: 1553536
The global residential washing machine market size is expected to reach USD 113.0 billion by 2030, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 6.6% from 2024 to 2030. Rising standard of living coupled with the rapid urbanization across the globe is expected to drive the growth. Moreover, significant improvement of electricity infrastructure in developing countries including India, Indonesia, and China is expected to further fuel the product demand.
The fully automatic segment is expected to witness the fastest CAGR during the forecast period, owing to the ease of operation, high energy efficiency, and less water consumption and drying times. Major manufacturers including Samsung Electronics Co. Ltd.; Whirlpool Corporation; and LG Electronics Inc. are introducing latest technologies such as Internet of Things (IoT) to gain competitive edge in the market. For instance, in February 2018, Samsung Electronics Co. Ltd. announced to introduce smart washing machine featuring the Bixby AI interface. The introduction of Artificial Intelligence (AI) in the washing machines will change the industry as it will offer an extended ease of operation to the consumers and will fuel the market growth over the forecast period.
Over the past few years, the major players have adopted marketing strategies including expansion of production capacity, innovative product launch, introduction of latest technologies, and mergers and acquisitions to cater to the increasing demand for washing machines in the region. For instance, in June 2018, Godrej Appliances, an India based home appliances manufacturer inaugurated its new facility at Mohali, India, with a production capacity of four to six lakh units per year. In addition, in January 2018, LG Electronics Inc. launched 'Wi-Fi Inverter' washing machines in Sri Lanka. The product is equipped with Wi-Fi technology and energy-efficient features.