U.S. Air Fresheners Market Size, Share & Trends Analysis Report By Product (Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, Others), By Application, And Segment Forecasts, 2024

Description

U.S. Air Fresheners Market Growth & Trends:

The U.S. air fresheners market size is projected to reach USD 3.24 billion by 2030, expanding at a CAGR of 3.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising disposable income coupled with consumer's preference for aesthetic fragrance associated with their residence is one of the essential factors driving the growth of this market. The rise in car sales in this region is also expected to prompt the growth in this market.

Consumer preference for aesthetic fragrant candles as giftable items are also expected to be a factor increasing the sales of air fresheners in this demographic. Wide-scale product awareness coupled with an aggressive effort by air freshener manufacturers to introduce innovative fragrance in the market is propelling the growth in this market.

The residential segment accounts for the largest market share owing to a rising trend of house owners preferring their residence to smell nice throughout the year and not just limited to special occasions and holiday gatherings. Essential oil demand in this region is exhibiting a trend of rising demand hinting the positive growth of the air freshener market.

In 2017, the total number of air freshener cans that have been sold were estimated to be more than 300 million considering more than 30 million residents in the U.S. have used 6 cans or more than in a year. These figures have shown an excellent co-relation with disposable income indexes in this region.

U.S. Air Fresheners Market Report Highlights:

Sprays/ Aerosol accounted for the largest share in the entire market however, electric air fresheners emerged as the fastest-growing segment in this market
The residential segment accounts for the largest share in this market. This segment faces the majority of the challenges for the manufacturers prompting them to modify their product yearly
The candle segment was flatlining in sales in 2024 to 2030 owing to the non-healthy economic status in this region. Post-2018, this segment is forecasted to grow at a healthy pace owing to rising per capita income
Manufacturers are spending a significant amount on research and development of air freshener products. Essential oil demand from this segment is at its peak since the last 10 years
Supermarkets & hypermarkets accounted for the major distribution channel for this industry owing to increasing distribution by mainstream retailers
Innovation in packaging and bottling coupled with technological advancement in the production process is expected to drive industry growth over the forecast period
Acquisition & mergers, R&D activities, product launches, and technological collaborations are few major strategic initiatives and the source for gaining competitive advantage

Product Code: GVR-2-68038-163-4

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. U.S. Air Fresheners Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. U.S. air fresheners Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. U.S. Air Fresheners Market: Product Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. U.S. air fresheners Market: Product Movement Analysis, 2023 & 2030 (USD Million)
4.3. Sprays/Aerosols
- 4.3.1. Sprays/Aerosols Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Electric Air Fresheners
- 4.4.1. Electric Air Fresheners Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Gels
- 4.5.1. Gels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Scented Candles
- 4.6.1. Scented Candles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Others
- 4.7.1. Other Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Air Fresheners Market: Application Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. U.S. air fresheners Market: Application Movement Analysis, 2023 & 2030 (USD Million)
5.3. Residential
- 5.3.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Commercial
- 5.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Automotive
- 5.5.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Others
- 5.6.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

6.1. Recent Developments & Impact Analysis by Key Market Participants
6.2. Company Categorization
6.3. Company Heat Map Analysis
6.4. Company Profiles
- 6.4.1. Procter & Gamble
  - 6.4.1.1. Participant's Overview
  - 6.4.1.2. Financial Performance
  - 6.4.1.3. Product Benchmarking
  - 6.4.1.4. Recent Developments/ Strategic Initiatives
- 6.4.2. Reckitt Benckiser Group PLC
  - 6.4.2.1. Participant's Overview
  - 6.4.2.2. Financial Performance
  - 6.4.2.3. Product Benchmarking
  - 6.4.2.4. Recent Developments/ Strategic Initiatives
- 6.4.3. Henkel AG & Co. KGaA
  - 6.4.3.1. Participant's Overview
  - 6.4.3.2. Financial Performance
  - 6.4.3.3. Product Benchmarking
  - 6.4.3.4. Recent Developments/ Strategic Initiatives
- 6.4.4. S. C. Johnson& Son, Inc.
  - 6.4.4.1. Participant's Overview
  - 6.4.4.2. Financial Performance
  - 6.4.4.3. Product Benchmarking
  - 6.4.4.4. Recent Developments/ Strategic Initiatives
- 6.4.5. Air-Scent International
  - 6.4.5.1. Participant's Overview
  - 6.4.5.2. Financial Performance
  - 6.4.5.3. Product Benchmarking
  - 6.4.5.4. Recent Developments/ Strategic Initiatives
- 6.4.6. Renegade Products USA.
  - 6.4.6.1. Participant's Overview
  - 6.4.6.2. Financial Performance
  - 6.4.6.3. Product Benchmarking
  - 6.4.6.4. Recent Developments/ Strategic Initiatives
- 6.4.7. Good & Well Supply Co.
  - 6.4.7.1. Participant's Overview
  - 6.4.7.2. Financial Performance
  - 6.4.7.3. Product Benchmarking
  - 6.4.7.4. Recent Developments/ Strategic Initiatives
- 6.4.8. The Yankee Candle Company, Inc.
  - 6.4.8.1. Participant's Overview
  - 6.4.8.2. Financial Performance
  - 6.4.8.3. Product Benchmarking
  - 6.4.8.4. Recent Developments/ Strategic Initiatives
- 6.4.9. Bath & Body Works Direct, Inc.
  - 6.4.9.1. Participant's Overview
  - 6.4.9.2. Financial Performance
  - 6.4.9.3. Product Benchmarking
  - 6.4.9.4. Recent Developments/ Strategic Initiatives
- 6.4.10. ILLUME Candles
  - 6.4.10.1. Participant's Overview
  - 6.4.10.2. Financial Performance
  - 6.4.10.3. Product Benchmarking
  - 6.4.10.4. Recent Developments/ Strategic Initiatives

U.S. Air Fresheners Market Size, Share & Trends Analysis Report By Product (Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, Others), By Application, And Segment Forecasts, 2024 - 2030