PUBLISHER: Grand View Research | PRODUCT CODE: 1552925
PUBLISHER: Grand View Research | PRODUCT CODE: 1552925
The global body mist market size is expected to reach USD 9.37 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.6% from 2024 to 2030. The resurgence of body mists in 2023 has captured the attention of fragrance enthusiasts and industry experts alike, driven by a blend of nostalgia and innovative approaches from brands. This revival has been fueled by millennials and Gen Z alike, drawn to the accessibility, ease of use, and playful nature of body mists.
Leading the charge in this renewed interest is Sol de Janeiro, whose perfume mists have captured widespread attention. Averaging a sale every seven seconds, their standout Brazilian Bum Bum Cream-with its alluring blend of vanilla, pistachio, and salted caramel-was transformed into the Cheirosa '62 fragrance in 2020. Building on this success, the brand has introduced a series of perfume mists, priced from USD 24 to USD 38, which have collectively garnered 1.3 billion views on TikTok. Crafted by master perfumer Jerome Epinette, these mists exemplify the move towards more refined and intricate fragrances in the market.
Innovations in the market reflect a desire to elevate the body mist experience. Chanel's No.1 de Chanel L'Eau Rouge mist, for instance, not only offers a delightful scent but also hydrates and refreshes the skin. This mist features a high concentration of refreshing camellia water and revitalizing red camellia extract, ingredients traditionally found in skincare. The scent, crafted by in-house perfumer Olivier Polge, includes notes of jasmine, rose, orange blossom, and berries, set against a base of musk and iris. Such formulations underscore the trend towards merging fragrance with skincare benefits, making body mists a multifaceted addition to one's beauty regimen.
The market for body mist is also benefiting from the casual countertrend to "beast mode" scents, which are often intense and overpowering. Brands are leveraging social media platforms like TikTok to engage with consumers, capitalizing on nostalgic packaging and viral ASMR videos that align with the growing interest in fragrance experimentation and self-expression.
The future of body mists appears promising, with continued innovation and investment from brands. Analysts predict further advancements in formulations that include skin and hair benefits. This intersection of fragrance and functionality is poised to keep body mists relevant and appealing to a broader audience. As consumers increasingly seek products that offer both olfactory pleasure and practical benefits, the body mist category is likely to maintain its momentum, carving out a significant niche within the fragrance industry.