PUBLISHER: Grand View Research | PRODUCT CODE: 1552633
PUBLISHER: Grand View Research | PRODUCT CODE: 1552633
The global himalayan salt market size is expected to reach USD 691.7 million by 2030, and is expected to expand at a CAGR of 5.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. As consumers' understanding of health and well-being increases, there is a notable gravitation toward natural and clean-label items. Himalayan salt, being a naturally occurring, minimally processed salt, aligns perfectly with this trend. Its purity and lack of additives attract customers who prioritize nutritious and transparent components in their food and beverages.
The increased demand for himalayan salt can also be attributed to its versatility in various culinary applications, such as seasoning, grilling, curing, and presentation. Himalayan salt enhances the taste and aesthetic appeal of food preparation, making it suitable for a variety of culinary techniques, particularly with salt blocks and grilling planks.
Consumers are expanding their palates by seeking new and unique ethnic flavors beyond their regional cuisines, facilitating manufacturers' and suppliers' introduction of exciting ethnic food varieties in their product offerings. The expanding multicultural society craves ethnically diverse food products. Consequently, an increasing number of manufacturers are seeking ethnic affiliations for their food products, making labeling an integral part of their brand and company image.
Gourmet salts, including Himalayan pink salt, are becoming essential ingredients in international cuisines from various parts of the world, such as China, South Korea, Japan, India, Mexico, and France. Each type of gourmet salt has its specific function and provides a distinct taste and texture to food. Mined from Asian countries, particularly the Punjab region of Pakistan, pink Himalayan salt is widely used as a food additive in numerous ethnic cuisines. These factors are expected to drive the growth of the pink Himalayan salt market.
Furthermore, himalayan salt products such as lamps, bath salts, and massage stones are gaining popularity, expanding the industry beyond the culinary realm. The emphasis on sustainability and eco-friendly endeavors is influencing consumer purchasing decisions. Sensory marketing is becoming increasingly important in the Himalayan salt industry.