PUBLISHER: Grand View Research | PRODUCT CODE: 1552629
PUBLISHER: Grand View Research | PRODUCT CODE: 1552629
The global healthcare digital experience platform market is expected to reach at USD 2.9 billion in 2030 and is forecasted to grow at a CAGR of 12.5% from 2024 to 2030. The increase in the adoption of healthcare digital experience platforms for improving connectivity and growing requirements to curb costs in healthcare settings are key factors contributing to the market growth. Features such as end-to-end efficiency accelerating customer acquisition, boosting retention period, and promoting long-term growth prospects among various payer organizations in the healthcare sector are among other key driving factors.
The healthcare digital experience platform combines various key digital technologies, such as content management systems, analytics, patient data, and AI, along with marketing automation capabilities that aid patients with real-time personalized content through a single platform for enhanced patient engagement. Continuous technological upgrades for optimizing healthcare digital experiences with the advent of native analytics and machine learning capabilities are driving the market. In addition, the growing focus of the healthcare sector on improving patient engagement and interaction, adopting a patient-centric marketing approach, and providing customized solutions is expected to accelerate the deployment of these platforms across the sector.
Furthermore, an increasing number of digital experience platform offerings in the healthcare market are leveraging various advanced technologies, including AI and machine language. In addition, several IT vendors and healthcare organizations are setting up partnerships and collaborations to curb rising costs and establish connected digital experiences. The payers and providers shortly are anticipated to adopt these platforms at faster rates to meet the growing patient demand for enhanced care.