PUBLISHER: Grand View Research | PRODUCT CODE: 1552619
PUBLISHER: Grand View Research | PRODUCT CODE: 1552619
The global NFC juice market size is expected to reach USD 6.23 trillion by 2030, growing at a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. Not from concentrate (NFC) juices are becoming increasingly popular due to their direct use of fresh fruits or vegetables without concentrates or artificial additives, which preserves their authentic taste, aroma, and nutritional value. This appeals to health-conscious consumers who seek unprocessed and wholesome options. Clean labeling is a key marketing strategy, emphasizing transparency and purity, while sustainability practices such as eco-friendly packaging and sustainable sourcing align with consumer values.
Flavor innovation drives product diversity, with brands offering unique and exotic flavor combinations and positioning NFC juices as premium products. Companies like Dohler leverage their global supplier network and local processing facilities to offer a broad range of NFC juices, enhancing market access and product innovation. The market's growth is also supported by the convenience of online retail, which provides consumers with a wide variety of options. In addition, NFC juices are being used in culinary recipes and cocktails, expanding their applications beyond traditional consumption.
Moreover, the increasing trend toward natural foods is the principal driver of the global market. Factors such as obesity, diabetes, and heart disease shift consumer preferences away from carbonated drinks toward fruit and vegetable juices. Rising awareness of organic products' health and environmental benefits is expected to drive the demand for organic NFC fruit juices. Consumers increasingly opt for organically grown products as they become more concerned about synthetic pesticides and herbicides. In response, manufacturers will likely expand their organic NFC fruit juice offerings to meet this demand and boost their revenues.