PUBLISHER: Grand View Research | PRODUCT CODE: 1530619
PUBLISHER: Grand View Research | PRODUCT CODE: 1530619
The global human grade pet food market size is expected to reach USD 3.77 billion by 2030, growing at a CAGR of 6.6% during the forecast period, according to a new report by Grand View Research, Inc. Several key factors drive the increasing demand for human-grade pet food among pet owners. Pet owners are increasingly concerned about their pets' health and wellness, seeking higher-quality, safer food options. This trend reflects a broader humanization of pets, where they are considered integral family members deserving of nutritious, human-grade ingredients free from fillers and artificial additives. Manufacturers respond transparently in sourcing and production, building trust through clear labeling and adherence to human food standards.
Innovations in flavors play a crucial role, with manufacturers introducing diverse and appealing options inspired by popular human foods and natural ingredients. These include a variety of flavors such as salmon and quinoa, turkey and sweet potato, and lamb and brown rice, catering to both pet and owner preferences for gourmet-style options. The growth extends across various segments, including snacks, treats, and wet and dry food, offering pet owners a wide range of choices that prioritize nutrition, taste, and the overall well-being of their beloved companions.
In April 2023, HelloFresh, the leading meal-kit company, launched a new premium pet food brand called The Pets Table. Developed in partnership with veterinarians, The Pets Table offers a subscription-based service that provides fresh and air-dried, human-grade recipes customized for each dog's exact caloric needs at a competitive price point.
In addition,transparency and trust are also critical factors. Pet owners are more interested in understanding where their pet's food comes from and how it's produced. Human grade pet foods often offer greater transparency in sourcing and manufacturing processes, which builds consumer trust and loyalty.
Premiumization of pet food is another driving force. As disposable incomes rise and consumers become more willing to spend on higher-quality products for their pets, there's a growing market for premium human grade pet foods. These products often command higher prices due to their superior ingredients and production standards.