PUBLISHER: Grand View Research | PRODUCT CODE: 1530443
PUBLISHER: Grand View Research | PRODUCT CODE: 1530443
The U.S. dietary supplements market size is expected to reach USD 78.94 billion by 2030, growing at a CAGR of 5.7% during the forecast period, according to a new report by Grand View Research, Inc. The dietary supplement market in the U.S. is growing rapidly due to several key factors. Increasing health awareness among consumers has led to a higher demand for vitamins, minerals, and other supplements aimed at maintaining and improving overall well-being. The aging population is also a significant driver; as older adults are more inclined to use supplements to manage age-related health issues. Rising healthcare costs have prompted many people to seek preventive measures, including dietary supplements, to avoid expensive medical treatments.
Additionally, there is a strong trend of preventive health care, with individuals focusing on boosting their immune systems and preventing chronic diseases through supplementation. The market has also benefited from increased availability and aggressive marketing through various channels such as online platforms, health stores, and pharmacies. Innovations in technology and research have resulted in new and more effective supplement formulations tailored to specific health needs.
Regulatory support in the U.S. has allowed a broad range of products to be marketed and sold, provided they meet safety and labeling standards. The COVID-19 pandemic further increased awareness about immune health, leading to a surge in demand for immune-boosting supplements like vitamins C and D, and zinc. These factors collectively contribute to the robust growth of the dietary supplement market in the U.S.
As per the Consumer Survey on Dietary Supplements conducted by the Council for Responsible Nutrition in 2022, the dietary supplement industry is thriving and firmly integrated into mainstream culture. The survey indicates that a substantial 75% of Americans have reported using dietary supplements within the last year. The survey reveals a growing trend in specialty supplements, with over half of supplement users acknowledging their use of specialty supplements in the past year. Among these specialty supplements, the most favored options include omega-3s, probiotics, melatonin, and fiber.