U.S. Packaged Salads Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-vegetarian), By Processing, By Type, By Category, By Distribution Channel, By State, And Segment Forecasts, 2024

The U.S. packaged salads market size is expected to reach USD 8.41 billion by 2030, growing at a CAGR of 7.5% during the forecast period, according to a new report by Grand View Research, Inc. The market growth is driven by several key factors, with health and convenience at the forefront. Increasing awareness about the importance of a balanced diet and the benefits of consuming fresh vegetables is encouraging more consumers to opt for ready-to-eat salad options. Packaged salads offer a quick and easy way to incorporate greens into daily meals, catering to the busy lifestyles of many Americans who may not have the time to prepare salads from scratch. This convenience factor is particularly appealing to working professionals, busy parents, and health-conscious individuals seeking nutritious meal solutions that require minimal preparation.

Additionally, the trend of healthier eating is supported by a growing body of research highlighting the positive impact of plant-based diets on overall health and well-being. This has led to an increased demand for fresh produce, including salads, as part of a regular diet. The packaged salad market has responded by offering a variety of options, including organic and non-GMO products, which appeal to consumers who are mindful of the quality and source of their food. The emphasis on clean eating and natural ingredients further drives the market, as shoppers look for products that align with their health goals and ethical values.

Innovation in product offerings is also a significant driver. Companies are continually developing new salad combinations, dressings, and packaging solutions to enhance the consumer experience. Pre-washed and pre-cut salads, along with single-serve options and customizable salad kits, cater to diverse tastes and preferences, making it easier for consumers to enjoy a fresh and varied diet. These innovations not only improve convenience but also reduce food waste, as consumers can purchase exactly what they need without worrying about unused produce spoiling.

In July 2023, Fresh Express unveiled the latest addition to its lineup-the French Blue Cheese salad kit. The brand also introduced three new options in its popular range of chopped salad kits: Smokehouse, French Bistro, and Twisted Caesar Enchilada. These fresh offerings expand its extensive selection to over 100 varieties of nutritious salad kits and blends.

U.S. Packaged Salads Market Report Highlights:

Based on product, the vegetarian packaged salads segment accounted for a dominant revenue share of over 66% in 2023. Players are increasingly introducing and promoting vegetarian and vegan-friendly salad options, catering to the preferences of this growing consumer base. These salads often feature a variety of plant-based proteins, unique flavor profiles, and organic ingredients to appeal to health-conscious and environmentally aware consumers.
Based on processing, the organic packaged salad segment is projected to grow at a CAGR of 8.8% from 2024 to 2030. With the rising awareness about the potential health benefits of organic products rises more consumers are seeking out these options to avoid pesticides and genetically modified organisms (GMOs). Additionally, the perception that organic farming practices are better for the environment, coupled with the trend of clean eating and transparency in food sourcing, has fueled this demand. Enhanced availability and improved marketing of organic packaged salads also play a role, making these products more accessible and appealing to a broader range of health-conscious and eco-conscious consumers.
Based on type, the packaged greens market segment accounted for a revenue share of over 63% in 2023. Packaging innovations in the industry, such as resealable bags and environmentally friendly packaging, enhance the appeal of packaged greens. These features contribute to the preservation of freshness, reduce food waste, and align with the growing awareness of sustainability among consumers.
Based on category, the in-store/ private label market segment is projected to grow at a CAGR of 9.6% from 2024 to 2030. Consumer trust in private-label products is on the rise. As retailers invest in quality, transparency, and clear branding for their in-store salad options, consumers are more willing to try and trust these private label products. The perception of these salads as reliable, cost-effective alternatives to national brands is contributing to their growing popularity
The sales of U.S. packaged salads through offline distribution channels accounted for a revenue share of around 80% in 2023. The sales of packaged salads through offline distribution channels are driven primarily by consumers' increasing demand for convenient, healthy meal options. This trend is bolstered by the growing health consciousness.

Product Code: GVR-4-68040-055-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook

Chapter 3. U.S. Packaged Salads Market Variables, Trends & Scope

3.1. Market Introduction
3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis - Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. U.S. Packaged Salads Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

Chapter 5. U.S. Packaged Salads Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.2. Vegetarian
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Non-Vegetarian
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Packaged Salads Market: Processing Estimates & Trend Analysis

6.1. Product Movement Analysis & Market Share, 2023 & 2030
6.2. Organic
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Conventional
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Packaged Salads Market: Type Estimates & Trend Analysis

7.1. Product Movement Analysis & Market Share, 2023 & 2030
7.2. Packaged Greens
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Packaged Kits
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Packaged Salads Market: CategoryEstimates & Trend Analysis

8.1. Product Movement Analysis & Market Share, 2023 & 2030
8.2. Branded
- 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3. In-Store/ Private Label
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. U.S. Packaged Salads Market: Distribution Channel Estimates & Trend Analysis

9.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
9.2. Online
- 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.3. Offline
- 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. U.S. Packaged Salads Market: State Estimates & Trend Analysis

10.1. Statess Movement Analysis & Market Share, 2023 & 2030
10.2. U.S.
- 10.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.2. Florida
  - 10.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.3. New York
  - 10.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.4. Pennsylvania
  - 10.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.5. Illinois
  - 10.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.6. Ohio
  - 10.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 10.2.7. Georgia
  - 10.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 11. Competitive Analysis

11.1. Recent developments & impact analysis, by key market participants
11.2. Company Categorization
11.3. Participant's Overview
11.4. Financial Performance
11.5. Product Benchmarking
11.6. Company Market Share Analysis, 2023 (%)
11.7. Company Heat Map Analysis
11.8. Strategy Mapping
11.9. Company Profiles
- 11.9.1. BrightFarms, Inc.
  - 11.9.1.1. Company Overview
  - 11.9.1.2. Financial Performance
  - 11.9.1.3. Product Portfolios
  - 11.9.1.4. Strategic Initiatives
- 11.9.2. Dole Food Company, Inc.
  - 11.9.2.1. Company Overview
  - 11.9.2.2. Financial Performance
  - 11.9.2.3. Product Portfolios
  - 11.9.2.4. Strategic Initiatives
- 11.9.3. Earthbound Farm
  - 11.9.3.1. Company Overview
  - 11.9.3.2. Financial Performance
  - 11.9.3.3. Product Portfolios
  - 11.9.3.4. Strategic Initiatives
- 11.9.4. Eat Smart (Curation Foods)
  - 11.9.4.1. Company Overview
  - 11.9.4.2. Financial Performance
  - 11.9.4.3. Product Portfolios
  - 11.9.4.4. Strategic Initiatives
- 11.9.5. Missionero
  - 11.9.5.1. Company Overview
  - 11.9.5.2. Financial Performance
  - 11.9.5.3. Product Portfolios
  - 11.9.5.4. Strategic Initiatives
- 11.9.6. Gotham Greens Holdings, PBC
  - 11.9.6.1. Company Overview
  - 11.9.6.2. Financial Performance
  - 11.9.6.3. Product Portfolios
  - 11.9.6.4. Strategic Initiatives
- 11.9.7. Mann Packaging Co., Inc.
  - 11.9.7.1. Company Overview
  - 11.9.7.2. Financial Performance
  - 11.9.7.3. Product Portfolios
  - 11.9.7.4. Strategic Initiatives
- 11.9.8. Bonduelle
  - 11.9.8.1. Company Overview
  - 11.9.8.2. Financial Performance
  - 11.9.8.3. Product Portfolios
  - 11.9.8.4. Strategic Initiatives
- 11.9.9. Fresh Express, Inc.
  - 11.9.9.1. Company Overview
  - 11.9.9.2. Financial Performance
  - 11.9.9.3. Product Portfolios
  - 11.9.9.4. Strategic Initiatives
- 11.9.10. VegPro Intenational, Inc.
  - 11.9.10.1. Company Overview
  - 11.9.10.2. Financial Performance
  - 11.9.10.3. Product Portfolios
  - 11.9.10.4. Strategic Initiatives
- 11.9.11. ORGANICGIRL, LLC
  - 11.9.11.1. Company Overview
  - 11.9.11.2. Financial Performance
  - 11.9.11.3. Product Portfolios
  - 11.9.11.4. Strategic Initiatives.

Product Code: GVR-4-68040-055-2

List of Tables

Table 1 Multistate leafy greens outbreak timeline
Table 2 U.S. packaged salad recall data, 2022 and 2023
Table 3 Retail price of raw materials (USD)
Table 4 U.S. packaged salad market estimates & forecast, by product (USD Million)
Table 5 U.S. packaged salad market estimates & forecast, by processing (USD Million)
Table 6 U.S. packaged salad market estimates & forecast, by type (USD Million)
Table 7 U.S. packaged salad market estimates & forecast, by category (USD Million)
Table 8 U.S. packaged salad market estimates & forecast, by distribution channel (USD Million)
Table 9 U.S. macro-economic outlay
Table 10 Florida packaged salad market estimates & forecasts, by product (USD Million)
Table 11 Florida packaged salad market estimates & forecasts, by processing (USD Million)
Table 12 Florida packaged salad market estimates & forecasts, by type (USD Million)
Table 13 Florida packaged salad market estimates & forecasts, by category (USD Million)
Table 14 Florida packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 15 New York packaged salad market estimates & forecasts, by product (USD Million)
Table 16 New York packaged salad market estimates & forecasts, by processing (USD Million)
Table 17 New York packaged salad market estimates & forecasts, by type (USD Million)
Table 18 New York packaged salad market estimates & forecasts, by category (USD Million)
Table 19 New York packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 20 Pennsylvania packaged salad market estimates & forecasts, by product (USD Million)
Table 21 Pennsylvania packaged salad market estimates & forecasts, by processing (USD Million)
Table 22 Pennsylvania packaged salad market estimates & forecasts, by type (USD Million)
Table 23 Pennsylvania packaged salad market estimates & forecasts, by category (USD Million)
Table 24 Pennsylvania packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 25 Illinois packaged salad market estimates & forecasts, by product (USD Million)
Table 26 Illinois packaged salad market estimates & forecasts, by processing (USD Million)
Table 27 Illinois packaged salad market estimates & forecasts, by type (USD Million)
Table 28 Illinois packaged salad market estimates & forecasts, by category (USD Million)
Table 29 Illinois packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 30 Ohio packaged salad market estimates & forecasts, by product (USD Million)
Table 31 Ohio packaged salad market estimates & forecasts, by processing (USD Million)
Table 32 Ohio packaged salad market estimates & forecasts, by type (USD Million)
Table 33 Ohio packaged salad market estimates & forecasts, by category (USD Million)
Table 34 Ohio packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 35 Georgia packaged salad market estimates & forecasts, by product (USD Million)
Table 36 Georgia packaged salad market estimates & forecasts, by processing (USD Million)
Table 37 Georgia packaged salad market estimates & forecasts, by type (USD Million)
Table 38 Georgia packaged salad market estimates & forecasts, by category (USD Million)
Table 39 Georgia packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 40 Rest of U.S. packaged salad market estimates & forecasts, by product (USD Million)
Table 41 Rest of U.S. packaged salad market estimates & forecasts, by processing (USD Million)
Table 42 Rest of U.S. packaged salad market estimates & forecasts, by type (USD Million)
Table 43 Rest of U.S. packaged salad market estimates & forecasts, by category (USD Million)
Table 44 Rest of U.S. packaged salad market estimates & forecasts, by distribution channel (USD Million)
Table 45 Recent developments & impact analysis, by key market participants
Table 46 Participant's overview
Table 47 Financial performance
Table 48 Product benchmarking
Table 49 Company market share analysis, 2023
Table 50 Company market share, 2023 (Value % Share)
Table 51 Company heat map analysis
Table 52 Companies engaged in product launches
Table 53 Companies engaged in partnerships/collaborations
Table 54 Companies engaged in other strategies

List of Figures

Fig. 1 U.S. packaged salad market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product segment snapshot
Fig. 8 Processing segment snapshot
Fig. 9 Type segment snapshot
Fig. 10 Category segment snapshot
Fig. 11 Distribution channel segment snapshot
Fig. 12 Competitive landscape snapshot
Fig. 13 U.S. packaged salad market, 2017-2030 (USD Million)
Fig. 14 U.S. packaged salad market - Penetration & growth prospect mapping
Fig. 15 U.S. packaged salad market - Value chain analysis
Fig. 16 U.S. packaged salad market: Profit margin analysis
Fig. 17 Market Dynamics
Fig. 18 U.S. packaged salad market: Porter's five forces analysis
Fig. 19 Roadmap of the U.S. packaged salad market
Fig. 20 Salad packaging preferred by U.S. customers, 2022
Fig. 21 Likelihood of purchase based on household income, in thousands, 2022
Fig. 22 Likelihood of salad mix purchase based on gender, 2022
Fig. 23 Likelihood of salad mix purchase based on region in the U.S., 2022
Fig. 24 U.S. packaged salad market: Consumer preferences for salad greens
Fig. 25 Preference for salad brands in the U.S., 2023
Fig. 26 Factors influencing buying decision of packaged salad among customers
Fig. 27 U.S. packaged salad market, by product: Key takeaways
Fig. 28 U.S. packaged salad market, by product: Market share, 2023 & 2030
Fig. 29 U.S. vegetarian packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 U.S. non-vegetarian packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 U.S. packaged salad market, by processing: Key takeaways
Fig. 32 U.S. packaged salad market, by processing: Market share, 2023 & 2030
Fig. 33 U.S. organic packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 U.S. conventional packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 U.S. packaged salad market, by type: Key takeaways
Fig. 36 U.S. packaged salad market, by type: Market share, 2023 & 2030
Fig. 37 U.S. packaged greens market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 U.S. packaged salad kits market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 U.S. packaged salad market, by category: Key takeaways
Fig. 40 U.S. packaged salad market, by category: Market share, 2023 & 2030
Fig. 41 U.S. branded packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 U.S. in-store/ private label packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 U.S. packaged salad market, by distribution channel: Key takeaways
Fig. 44 U.S. packaged salad market, by distribution channel: Market share, 2023 & 2030
Fig. 45 U.S. packaged salad market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
Fig. 46 U.S. packaged salad market estimates & forecast, through offline distribution, 2018 - 2030 (USD Million)
Fig. 47 U.S. Packaged Salad market revenue, by states, 2023 & 2030 (USD Million)
Fig. 48 Regional marketplace: Key takeaways
Fig. 49 U.S. packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 50 Florida packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 51 New York packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 52 Pennsylvania packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 53 Illinois packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 54 Ohio packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 55 Georgia packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 56 Rest of U.S. packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 57 Key company categorization
Fig. 58 Company market share analysis, 2023
Fig. 59 Strategic framework

U.S. Packaged Salads Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-vegetarian), By Processing, By Type, By Category, By Distribution Channel, By State, And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

U.S. Packaged Salads Market Growth & Trends:

U.S. Packaged Salads Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Packaged Salads Market Variables, Trends & Scope

Chapter 4. U.S. Packaged Salads Market: Consumer Behavior Analysis

Chapter 5. U.S. Packaged Salads Market: Product Estimates & Trend Analysis

Chapter 6. U.S. Packaged Salads Market: Processing Estimates & Trend Analysis

Chapter 7. U.S. Packaged Salads Market: Type Estimates & Trend Analysis

Chapter 8. U.S. Packaged Salads Market: CategoryEstimates & Trend Analysis

Chapter 9. U.S. Packaged Salads Market: Distribution Channel Estimates & Trend Analysis

Chapter 10. U.S. Packaged Salads Market: State Estimates & Trend Analysis

Chapter 11. Competitive Analysis

List of Tables

List of Figures