Blue Tea Market Size, Share & Trends Analysis Report By Product (Loose Leaves, Powder), By Type (Conventional, Organic), By Distribution Channel (Off-Trade, On-Trade), By Region (North America, Europe), And Segment Forecasts, 2024

The global blue tea market size is expected to reach USD 180.2 million by 2030, expanding at a CAGR of 5.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is propelled by the growing awareness of health and wellness benefits linked to butterfly pea tea. Rich in antioxidants like anthocyanins, blue tea helps combat oxidative stress and inflammation, making it a popular choice for health-conscious consumers. The potential cognitive benefits, including improved memory and reduced anxiety, further enhance its appeal. As the emphasis on health and functional beverages continues to rise, the demand for blue tea is expected to follow suit.

Consumer interest in natural and visually striking products is another key driver. The vibrant blue color of butterfly pea tea, which can turn purple with the addition of acidic substances such as lemon, makes it a unique and appealing option in the beverage market. This characteristic not only attracts consumers looking for Instagram-worthy drinks but also those seeking innovative and exotic flavors. The versatility of blue tea in culinary applications, from cocktails to desserts, adds to its growing popularity.

The trend toward sustainability and organic products also supports the blue tea market. Many consumers prefer products that are organically grown and free from synthetic pesticides and fertilizers. Organic blue tea fits well within this trend, appealing to eco-conscious buyers. Additionally, certifications like USDA Organic and Fair Trade further bolster consumer trust and drive demand.

Innovation in product formulations and applications is a significant trend in the market. Manufacturers are exploring new ways to incorporate blue tea into various products, including ready-to-drink beverages, herbal blends, and dietary supplements. The use of blue tea in mixology and culinary arts is also gaining traction, with chefs and bartenders creating visually stunning and flavorful dishes and drinks.

The rise of e-commerce and digital platforms has expanded the accessibility of blue tea products. Online retail channels allow consumers to easily purchase and explore a wide range of blue tea offerings. This trend is particularly important for niche products like butterfly pea tea, as it enables small and specialty brands to reach a global audience.

Another trend is the growing popularity of wellness and mindfulness practices, which align with the consumption of blue tea. Consumers are increasingly looking for beverages that offer more than just refreshment, seeking products that contribute to their overall well-being. Blue tea, with its calming properties and health benefits, fits well within this trend, making it a favored choice among those pursuing holistic health.

Collaborations and partnerships are also shaping the blue tea market. Brands are teaming up with influencers, chefs, and health experts to promote blue tea through various channels. These collaborations help increase awareness and credibility, driving consumer interest and market growth.

Blue Tea Market Report Highlights:

Based on product, the powdered blue tea market is expected to grow at a CAGR of 6.5% from 2024 to 2030. Powdered blue tea, commonly referred to as blue matcha, offers a quick and easy way to enjoy the health benefits and vibrant color of butterfly pea tea without the need for traditional brewing. This convenience makes it particularly appealing to busy consumers and those seeking quick wellness solutions
Based on type, organic blue tea market is expected to grow at a CAGR of 6.5% from 2024 to 2030. Organic blue tea, produced without synthetic pesticides or fertilizers, appeals to health-conscious consumers seeking products perceived to be healthier and environmentally friendly. The growing awareness of the potential health benefits associated with organic farming practices, such as higher antioxidant content and reduced chemical residue, further drives the demand for organic blue tea
Sales of blue tea through on-trade distribution channels is expected to grow at a CAGR of 6.5% from 2024 to 2030. The on-trade sector offers consumers the opportunity to experience blue tea in various culinary and beverage creations, enhancing its appeal as a unique and visually striking option. This growth is driven by rising consumer interest in novel and Instagram-worthy beverages, as well as the expanding menu offerings of on-trade venues that cater to health-conscious trends

Product Code: GVR-4-68040-367-4

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Type Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights

Chapter 3. Blue Tea Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis - Porter's
3.5. Market Entry Strategies

Chapter 4. Blue Tea Market: Product Analysis & Estimates

4.1. Product Analysis & Market Share, 2023 & 2030
4.2. Loose Leaves
- 4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3. Powder
- 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.4. Others
- 4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Blue Tea Market: Type Analysis & Estimates

5.1. Type Analysis & Market Share, 2023 & 2030
5.2. Conventional
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Organic
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Blue Tea Market: Distribution Channel Estimates & Trend Analysis

6.1. Off-trade
- 6.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2. On-trade
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Blue Tea Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. Key country dynamics
  - 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Key country dynamics
  - 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Key country dynamics
  - 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. U.K.
  - 7.3.2.1. Key country dynamics
  - 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Key country dynamics
  - 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. France
  - 7.3.4.1. Key country dynamics
  - 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Spain
  - 7.3.5.1. Key country dynamics
  - 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.6. Italy
  - 7.3.6.1. Key country dynamics
  - 7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. Key country dynamics
  - 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.3. Japan
  - 7.4.3.1. Key country dynamics
  - 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.4. India
  - 7.4.4.1. Key country dynamics
  - 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.5. South Korea
  - 7.4.5.1. Key country dynamics
  - 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Key country dynamics
  - 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1. Key country dynamics
  - 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.10. Lake Missoula Tea Company
- 8.10.1. Company Overview
- 8.10.2. Financial Performance
- 8.10.3. Product Benchmarking
- 8.10.4. Strategic Initiatives
8.11. Revival Tea Company
- 8.11.1. Company Overview
- 8.11.2. Financial Performance
- 8.11.3. Product Benchmarking
- 8.11.4. Strategic Initiatives
8.12. Blue Tea
- 8.12.1. Company Overview
- 8.12.2. Financial Performance
- 8.12.3. Product Benchmarking
- 8.12.4. Strategic Initiatives
8.13. Tucson Tea Company
- 8.13.1. Company Overview
- 8.13.2. Financial Performance
- 8.13.3. Product Benchmarking
- 8.13.4. Strategic Initiatives
8.14. Asheville Tea Company
- 8.14.1. Company Overview
- 8.14.2. Financial Performance
- 8.14.3. Product Benchmarking
- 8.14.4. Strategic Initiatives
8.15. Noble Roots Urban Garden LLC
- 8.15.1. Company Overview
- 8.15.2. Financial Performance
- 8.15.3. Product Benchmarking
- 8.15.4. Strategic Initiatives
8.16. The Hale Tea Company
- 8.16.1. Company Overview
- 8.16.2. Financial Performance
- 8.16.3. Product Benchmarking
- 8.16.4. Strategic Initiatives
8.17. Blue Willow Tea
- 8.17.1. Company Overview
- 8.17.2. Financial Performance
- 8.17.3. Product Benchmarking
- 8.17.4. Strategic Initiatives
8.18. Yum Cha Tea Company
- 8.18.1. Company Overview
- 8.18.2. Financial Performance
- 8.18.3. Product Benchmarking
- 8.18.4. Strategic Initiatives
8.19. Sancha Tea
- 8.19.1. Company Overview
- 8.19.2. Financial Performance
- 8.19.3. Product Benchmarking
- 8.19.4. Strategic Initiatives

Product Code: GVR-4-68040-367-4

List of Tables

1. Blue tea market - Key market driver analysis
2. Blue tea market - Key market restraint analysis
3. Blue tea market estimates and forecast, 2018 - 2030 (USD Million)
4. Loose leaves blue tea market estimates and forecast, 2018 - 2030 (USD Million)
5. Powdered blue tea market estimates and forecast, 2018 - 2030 (USD Million)
6. Other packaged blue tea market estimates and forecast, 2018 - 2030 (USD Million)
7. Conventional Blue tea market estimates and forecast, 2018 - 2030 (USD Million)
8. Organic Blue tea market estimates and forecast, 2018 - 2030 (USD Million)
9. Blue tea market estimates and forecast, through off-trade distribution, 2018 - 2030 (USD Million)
10. Blue tea market estimates and forecast, through on-trade distribution, 2018 - 2030 (USD Million)
11. North America blue tea market estimates and forecast, 2018 - 2030 (USD Million)
12. North America blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
13. North America Blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
14. North America Blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
15. U.S. macro-economic outlay
16. U.S. blue tea market estimates and forecast, 2018 - 2030 (USD Million)
17. U.S. blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
18. U.S. blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
19. U.S. blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
20. Canada macro-economic outlay
21. Canada blue tea market estimates and forecast, 2018 - 2030 (USD Million)
22. Canada blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
23. Canada blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
24. Canada blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
25. Mexico macro-economic outlay
26. Mexico blue tea market estimates and forecast, 2018 - 2030 (USD Million)
27. Mexico blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
28. Mexico blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
29. Mexico blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
30. Europe blue tea market estimates and forecast, 2018 - 2030 (USD Million)
31. Europe blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
32. Europe blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
33. Europe blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
34. Germany macro-economic outlay
35. Germany blue tea market estimates and forecast, 2018 - 2030 (USD Million)
36. Germany blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
37. Germany blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
38. Germany blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
39. U.K. macro-economic outlay
40. U.K. blue tea market estimates and forecast, 2018 - 2030 (USD Million)
41. U.K. blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
42. U.K. blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
43. U.K. blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
44. Spain macro-economic outlay
45. Spain blue tea market estimates and forecast, 2018 - 2030 (USD Million)
46. Spain blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
47. Spain blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
48. Spain blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
49. Italy macro-economic outlay
50. Italy blue tea market estimates and forecast, 2018 - 2030 (USD Million)
51. Italy blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
52. Italy blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
53. Italy blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
54. France macro-economic outlay
55. France blue tea market estimates and forecast, 2018 - 2030 (USD Million)
56. France blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
57. France blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
58. France blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
59. Asia Pacific macro-economic outlay
60. Asia Pacific blue tea market estimates and forecast, 2018 - 2030 (USD Million)
61. Asia Pacific blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
62. Asia Pacific blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
63. Asia Pacific blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
64. China macro-economic outlay
65. China blue tea market estimates and forecast, 2018 - 2030 (USD Million)
66. China blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
67. China blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
68. China blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
69. India macro-economic outlay
70. India blue tea market estimates and forecast, 2018 - 2030 (USD Million)
71. India blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
72. India blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
73. India blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
74. Japan macro-economic outlay
75. Japan blue tea market estimates and forecast, 2018 - 2030 (USD Million)
76. Japan blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
77. Japan blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
78. Japan blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
79. South Korea macro-economic outlay
80. South Korea blue tea market estimates and forecast, 2018 - 2030 (USD Million)
81. South Korea blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
82. South Korea blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
83. South Korea blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
84. Central & South America blue tea market estimates and forecast, 2018 - 2030 (USD Million)
85. Central & South America blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
86. Central & South America blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
87. Central & South America blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
88. Brazil macro-economic outlay
89. Brazil blue tea market estimates and forecast, 2018 - 2030 (USD Million)
90. Brazil blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
91. Brazil blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
92. Brazil blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
93. Middle East & Africa blue tea market estimates and forecast, 2018 - 2030 (USD Million)
94. Middle East & Africa blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
95. Middle East & Africa blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
96. Middle East & Africa blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
97. South Africa macro-economic outlay
98. South Africa blue tea market estimates and forecast, 2018 - 2030 (USD Million)
99. South Africa blue tea market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
100. South Africa blue tea market revenue estimates and forecast, by type, 2018 - 2030 (USD Million)
101. South Africa blue tea market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

1. Blue tea market snapshot
2. Blue tea market segmentation & scope
3. Blue tea market penetration & growth prospect mapping
4. Blue tea market value chain analysis
5. Blue tea market dynamics
6. Blue tea market Porter's Five Forces analysis
7. Blue tea market: Product movement analysis, 2023 & 2030 (%)
8. Loose leaves blue tea market estimates and forecast, 2018 - 2030 (USD Million)
9. Powdered blue tea market estimates and forecast, 2018 - 2030 (USD Million)
10. Other blue tea market estimates and forecast, 2018 - 2030 (USD Million)
11. Blue tea market: Type movement analysis, 2023 & 2030 (%)
12. Conventional blue tea market estimates and forecast, 2018 - 2030 (USD Million)
13. Organic blue tea market estimates and forecast, 2018 - 2030 (USD Million)
14. Blue tea market: Distribution channel movement analysis, 2023 & 2030 (%)
15. Blue tea market estimates and forecast, through off-trade distribution, 2018 - 2030 (USD Million)
16. Blue tea market estimates and forecast, through on-trade distribution, 2018 - 2030 (USD Million)
17. Blue tea market: Regional movement analysis, 2023 & 2030 (%)
18. North America blue tea market estimates and forecast, 2018 - 2030 (USD Million)
19. U.S. blue tea market estimates and forecast, 2018 - 2030 (USD Million)
20. Canada blue tea market estimates and forecast, 2018 - 2030 (USD Million)
21. Mexico blue tea market estimates and forecast, 2018 - 2030 (USD Million)
22. Europe blue tea market estimates and forecast, 2018 - 2030 (USD Million)
23. Germany blue tea market estimates and forecast, 2018 - 2030 (USD Million)
24. U.K. blue tea market estimates and forecast, 2018 - 2030 (USD Million)
25. Spain blue tea market estimates and forecast, 2018 - 2030 (USD Million)
26. Italy blue tea market estimates and forecast, 2018 - 2030 (USD Million)
27. France blue tea market estimates and forecast, 2018 - 2030 (USD Million)
28. Asia Pacific blue tea market estimates and forecast, 2018 - 2030 (USD Million)
29. China blue tea market estimates and forecast, 2018 - 2030 (USD Million)
30. India blue tea market estimates and forecast, 2018 - 2030 (USD Million)
31. Japan blue tea market estimates and forecast, 2018 - 2030 (USD Million)
32. South Korea blue tea market estimates and forecast, 2018 - 2030 (USD Million)
33. Central & South America blue tea market estimates and forecast, 2018 - 2030 (USD Million)
34. Brazil blue tea market estimates and forecast, 2018 - 2030 (USD Million)
35. Middle East & Africa blue tea market estimates and forecast, 2018 - 2030 (USD Million)
36. South Africa blue tea market estimates and forecast, 2018 - 2030 (USD Million)

Blue Tea Market Size, Share & Trends Analysis Report By Product (Loose Leaves, Powder), By Type (Conventional, Organic), By Distribution Channel (Off-Trade, On-Trade), By Region (North America, Europe), And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

Blue Tea Market Growth & Trends:

Blue Tea Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Blue Tea Market Variables, Trends & Scope

Chapter 4. Blue Tea Market: Product Analysis & Estimates

Chapter 5. Blue Tea Market: Type Analysis & Estimates

Chapter 6. Blue Tea Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Blue Tea Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures