PUBLISHER: Grand View Research | PRODUCT CODE: 1530373
PUBLISHER: Grand View Research | PRODUCT CODE: 1530373
The global breakfast cereal market size is expected to reach USD 50.66 billion by 2030, registering a CAGR of 3.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The modern landscape of breakfast consumption is characterized by an increasing shift toward on-the-go options driven by the fast-paced nature of contemporary lifestyles. This trend presents a significant growth driver for the global market. With time constraints and convenience taking center stage, individuals opt for quick and portable breakfast solutions. With their inherent convenience and ease of preparation, breakfast cereals cater to this demand, making them an ideal choice for busy professionals, students, and individuals with demanding schedules.
Emerging economies are witnessing a paradigm shift in the purchasing behavior and habits of consumers. Rapid urbanization and the growth of the middle-class population in developing economies have resulted in changing lifestyles and
a rise in the demand for ready-to-consume breakfast options. For instance, in September 2022, Nestle India launched the CEREGROW Grain Selection, a nutritious cereal for toddlers. Inspired by traditional ingredients such as ragi, mixed fruits, and ghee, the CEREGROW Grain Selection is available across major retail and online stores in India.
The market is witnessing a surge in demand for organic cereals, driven by increasing awareness of their health benefits and a growing preference for natural and sustainable food choices. Consumers are becoming more discerning about the ingredients in their food, seeking options that are free from artificial additives, preservatives, and genetically modified organisms (GMOs). This shift toward organic foods reflects a broader trend of prioritizing health and well-being, with consumers actively seeking food products that align with their values and contribute to a healthier lifestyle.
Organic cereals are perceived to be more nutritious and wholesome, containing higher levels of vitamins, minerals, and antioxidants. The growing concerns about the environmental impact of conventional farming practices, including the use of pesticides and herbicides, have also played a significant role in the increased popularity of organic cereals. Consumers are increasingly opting for products that are produced in an environmentally responsible manner, supporting sustainable agriculture and reducing their carbon footprint.