PUBLISHER: Grand View Research | PRODUCT CODE: 1530264
PUBLISHER: Grand View Research | PRODUCT CODE: 1530264
The North America functional mushroom supplements market size is expected to reach USD 1.41 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 15.0% from 2024 to 2030. Key factors pushing the industry include growing health consciousness, increasing research on mushroom benefits, and rising demand for natural and organic supplements.
With a history deeply rooted in traditional herbal medicine and increasing scientific research backing their efficacy, mushrooms have garnered attention as adaptogens. They aid in stress management and promote balance in the body. Moreover, adaptogenic mushrooms such as cordyceps and chaga are valued for their ability to combat stress and anxiety while enhancing energy levels and physical performance. Furthermore, mushrooms like maitake and shiitake are known for their digestive health benefits, promoting gut health and aiding in digestion.
Medicinal mushrooms, such as chaga, reishi, shiitake, cordyceps, and lion's mane, have become top category drivers in the food supplement industry in North America. This trend, which began over 30 years ago, is now seeing a resurgence, partly due to the pandemic that heightened awareness of immune health. Companies like Kaapa Biotech have been capitalizing on this demand by ensuring full traceability and transparency in their supply chains, which is increasingly important to modern consumers.
In September 2020, Nutralliance partnered with Kaapa Biotech to distribute its Nordic Mushrooms extracts line in North America, emphasizing the importance of ingredient origins and sustainable practices. This collective push by industry players highlights the broader trend towards high-quality, research-backed mushroom supplements that support overall wellness and meet the growing consumer demand for natural health solutions.
Other market players are also innovating to capture the growing interest in mushroom supplements. In 2020, Unibar launched Maitake Pt78, an immunomodulating mushroom extract, to address the heightened demand for immune health products. Spore Life Sciences introduced a range of functional mushroom supplements targeting immunity, energy, focus, and sleep in the same year, while Rritual in Canada launched premium plant-based, vegan mushroom and adaptogen-enhanced elixirs.
Biohacking and Nootropics are the two emerging trends that have significantly influenced the functional mushroom supplements market in North America. Biohacking involves self-experimentation with biology, often through targeted lifestyle changes to enhance physical or mental health and performance. Nootropics, commonly used by biohackers, are substances found in natural products, dietary supplements, and certain foods and beverages aimed at improving cognitive function.
Mushrooms have become a focal point in this movement, with nearly a dozen species being used by biohackers to boost health and performance. Lion's Mane, Turkey Tail, Maitake, Shiitake, Reishi, Chaga, Cordyceps, Royal Sun, King Trumpet, and various Oyster mushroom.