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PUBLISHER: Grand View Research | PRODUCT CODE: 1530173

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PUBLISHER: Grand View Research | PRODUCT CODE: 1530173

North America Spirits Market Size, Share & Trends Analysis Report By Product, By Caps & Closures, By Caps & Closures Material, By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

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North America Spirits Market Growth & Trends:

The North America spirits market size is expected to reach USD 332.59 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 6.3% over the forecast period of 2024 to 2030. The growing demand for unique and crafted alcoholic beverages is emerging as a rising trend in North America, which is expected to drive the spirit's demand. Increasing product promotion and tasting/educating programs are boosting the sales of spirits among millennials. Over the past few years, with the changing lifestyles, consumers are choosing quality over quantity. The availability of a wide range of these drinks, including flavored and gluten-free, has boosted the sales of these products across the region. Companies have been introducing innovative flavors to their drinks to attract a wider range of consumers.

For instance, in August 2021, Remy Cointreau's brand Bruichladdich launched two new flavors in single malt whiskey: the Bruichladdich Bere Barley, a 10-year-old distilled in 2011 from the 2010 harvest of Orkney-grown Bere, and Port Charlotte Islay Barley, distilled in 2013 from the 2012 harvest of seven farmers.

Spirits are gaining traction among consumers and are one of the fastest-growing alcoholic beverage categories in the region, especially in the U.S. With the rapid expansion of social media, product manufacturers are continuously adopting and integrating social media to market alcoholic beverages. Brands are now promoting their wines by partnering with influencers and consumers to create "gram-worthy" posts. More than 100 million social media profiles on platforms such as Facebook, Twitter, and Instagram have been playing a key role in promoting these drinks.

Another consumer trend that is driving the growth of the market is the rise in demand for natural and organic beverages. Alcoholic beverages that are made organically and involve less fermentation are in high demand. Several small producers do not use chemicals in their drinks, and these locally produced alcoholic beverages are highly preferred by consumers. Health and wellness are becoming increasingly important to alcohol consumers, and as a result, consumers across the region are opting for alcoholic beverages made with natural flavors. Manufacturers have been focusing on ingredient quality and transparency, considering the growing trend.

Another notable consumer trend is "drink better, but less." Consumers are leaning toward quality drinks while gradually reducing their alcohol intake. According to the International Wines and Spirits Record (IWSR), in 2019, 52% of adults in the U.S. were trying to reduce their intake of alcohol. In addition, a study organized by Bank of America Merrill Lynch found that 31% of millennials in the U.S. and the U.K. drank less alcohol in 2019, up from 21% of millennials in 2018. These trends are expected to shape the demand for spirit-based drinks.

North America Spirits Market Report Highlights:

  • Whisky accounted for a share of over 27% in 2023. Consumers are drawn to the rich flavors, diverse expressions, and artisanal craftsmanship associated with whisky. In addition, whisky tastings, festivals, and the influence of popular media have elevated its status. Rising disposable incomes and the trend towards savoring high-quality spirits over quantity further contribute to increased whisky consumption.
  • Bar top/cork spirits are expected to grow at the fastest CAGR from 2024 to 2030. Bar top corks are often associated with high-quality, artisanal products, enhancing the overall drinking experience. They offer a traditional, tactile appeal that screw caps lack, and they suggest careful craftsmanship and attention to detail.
  • Plastic cap & closures accounted for a market share of over 49% in 2023. People prefer spirits packaged with plastic caps and closures due to their practicality, convenience, and reliability. Plastic caps are easy to open and reseal, making them user-friendly and ideal for everyday use. They also provide a secure seal, which helps maintain the spirit's quality and prevents leakage.
  • Sales through liquor stores are expected to grow at a significant CAGR from 2024 to 2030. Liquor stores typically offer a vast array of spirits, including popular brands, craft options, and exclusive releases that might not be available in general retail outlets. These stores provide a one-stop shop for all types of alcoholic beverages, making it easy for consumers to find what they need in one place.
  • Canada is expected to grow at a significant CAGR from 2024 to 2030. North America has witnessed an increase in affluence and disposable income, allowing consumers to indulge in premium and luxury products like North America spirits. As economic conditions improve, there is a growing willingness to invest in high-quality and luxurious wardrobe staples.
Product Code: GVR-4-68039-707-3

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. North America Spirits Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Raw Distribution Channel Outlook
    • 3.2.2. Manufacturing & Technology Outlook
    • 3.2.3. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. North America Spirits Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Behavior
  • 4.4. Consumer Service Adoption Trends
  • 4.5. Key Observations & Findings

Chapter 5. North America Spirits Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Whisky
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3. Vodka
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.4. Gin
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.5. Rum
    • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.6. Brandy
    • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.7. Others
    • 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. North America Spirits Packaging Caps & Closure Market: Caps & Closures Estimates & Trend Analysis

  • 6.1. Caps & Closures Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Screw-top
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3. Bar-top/Cork
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.4. Others
    • 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. North America Spirits Packaging Caps & Closure Market: Caps & Closures Material Estimates & Trend Analysis

  • 7.1. Caps & Closures Material Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Metal
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3. Plastic
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.4. Others
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. North America Spirits Market: Distribution Channel Estimates & Trend Analysis

  • 8.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 8.2. On-Trade
    • 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3. Liquor Stores
    • 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.4. Online
    • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.5. Others
    • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. North America Spirits Market: Regional Estimates & Trend Analysis

  • 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 9.2. North America
    • 9.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.2.2. U.S.
      • 9.2.2.1 Key country dynamics
      • 9.2.2.2 Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.2.3. Canada
      • 9.2.2.3 Key country dynamics
      • 9.2.2.4 Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.2.4. Mexico
      • 9.2.2.5 Key country dynamics
      • 9.2.2.6 Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 10. Competitive Analysis

  • 10.1. Recent developments & impact analysis, by key market participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Share Analysis, 2023 (%)
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
  • 10.9. Company Profiles
    • 10.9.1. Diageo Plc
      • 10.9.1.1 Company Overview
      • 10.9.1.2 Financial Performance
      • 10.9.1.3 Product Benchmarking
      • 10.9.1.4 Strategic Initiatives
    • 10.9.2. Pernod Richard
      • 10.9.2.1. Company Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Strategic Initiatives
    • 10.9.3. William Grant & Sons
      • 10.9.3.1. Company Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. End User Portfolios
      • 10.9.3.4. Strategic Initiatives
    • 10.9.4. Constellation Brands, Inc.
      • 10.9.4.1. Company Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Strategic Initiatives
    • 10.9.5. Asahi Group Holdings, Ltd
      • 10.9.5.1. Company Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Strategic Initiatives
    • 10.9.6. Remy Cointreau
      • 10.9.6.1. Company Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Strategic Initiatives
    • 10.9.7. Brown-Forman
      • 10.9.7.1. Company Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. End User Portfolios
    • 10.9.8. Bacardi Limited
      • 10.9.8.1. Company Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Strategic Initiatives
    • 10.9.9. Suntory Holdings Limited
      • 10.9.9.1. Company Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Strategic Initiatives
    • 10.9.10. Davide Campari-Milano N.V.
      • 10.9.10.1. Company Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Strategic Initiatives
Product Code: GVR-4-68039-707-3

List of Tables

  • 1. North America spirits market - Driving factor market analysis
  • 2. North America spirits market - Restraint factor market analysis
  • 3. North America spirits market estimates & forecast, by product (USD Billion)
  • 4. North America spirits market estimates & forecast, by distribution channel (USD Billion)
  • 5. North America spirits market estimates & forecast, by caps & closure (USD Million)
  • 6. North America spirits market estimates & forecast, by caps & closure material (USD Million)
  • 7. North America spirits market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8. North America spirits market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • 9. North America spirits market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • 10. North America spirit packaging market estimates and forecast, by caps & closures, 2018 - 2030 (USD Billion)
  • 11. North America spirit packaging market estimates and forecast, by caps & closures material type, 2018-203
  • 12. U.S. spirits market estimates and forecast, 2018 - 2030 (USD Billion)
  • 13. U.S. spirits market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • 14. U.S. spirits market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • 15. U.S. spirit packaging market estimates and forecast, by caps & closures, 2018 - 2030 (USD Billion)
  • 16. U.S. spirit packaging market estimates and forecast, by caps & closures material type, 2018 - 2030 (USD Billion)
  • 17. Canada spirits market estimates and forecast, 2018 - 2030 (USD Billion)
  • 18. Canada spirits market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • 19. Canada spirits market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • 20. Canada spirit packaging market estimates and forecast, by caps & closures, 2018 - 2030 (USD Billion)
  • 21. Canada spirit packaging market estimates and forecast, by caps & closures material type, 2018 - 2030 (USD Billion)
  • 22. Mexico spirits market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • 23. Mexico spirits market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • 24. Mexico spirit packaging market estimates and forecast, by caps & closures, 2018 - 2030 (USD Billion)
  • 25. Mexico spirit packaging market estimates and forecast, by caps & closures material type, 2018 - 2030 (USD Billion)
  • 26. Recent developments & impact analysis, by key market participants
  • 27. Participant's overview
  • 28. Financial performance
  • 29. Product benchmarking
  • 30. Company market share, 2022
  • 31. Company heat map analysis

List of Figures

  • 1. North America spirits market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Market snapshot
  • 7. Segment snapshot
  • 8. Competitive landscape snapshot
  • 9. North America spirits market - Penetration & growth prospect mapping
  • 10. North America spirits market - Value chain analysis
  • 11. North America spirits market - Retail chain analysis
  • 12. North America spirits market: Dynamics
  • 13. Consumers actively trying to reduce their alcohol consumption in the U.S. in 2022, by age
  • 14. North America spirits market: Porter's Five Forces Analysis
  • 15. Roadmap of North America spirits market
  • 16. North America spirits consumers, by age group, 2022
  • 17. North America spirits consumers, by gender, 2022
  • 18. North America spirits consumption, by income group, 2022
  • 19. Factors affecting buying decisions for spirits
  • 20. North America spirits market, by product: Key takeaways
  • 21. North America spirits market, by product: Market share, 2023 & 2030
  • 22. North America whiskey market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 23. North America vodka market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 24. North America gin market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 25. North America rum market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 26. North America brandy market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 27. North America other spirits market estimates & forecasts, 2018 - 2030 (USD Billion)
  • 28. North America spirits market, by distribution channel: Key takeaways
  • 29. North America spirits market, by distribution channel: Market share, 2023 & 2030
  • 30. North America spirits market estimates & forecasts through on-trade channels, 2018 - 2030 (USD Billion)
  • 31. North America spirits market estimates & forecasts through liquor stores, 2018 - 2030 (USD Billion)
  • 32. North America spirits market estimates & forecasts through online retail stores, 2018 - 2030 (USD Billion)
  • 33. North America spirits market estimates & forecasts through other distribution channels, 2018 - 2030 (USD Billion)
  • 34. North America spirits market, by caps & closure: Key takeaways
  • 35. North America spirits market, by caps & closure: Market share, 2023 & 2030
  • 36. North America spirits market estimates & forecasts, by screw-top, 2018 - 2030 (USD Million)
  • 37. North America spirits market estimates & forecasts, by bar-top/cork, 2018 - 2030 (USD Million)
  • 38. North America spirits market estimates & forecasts, by others, 2018 - 2030 (USD Million)
  • 39. North America spirits market, by caps & closure material: Key takeaways
  • 40. North America spirits market, by caps & closure material: Market share, 2023 & 2030
  • 41. North America spirits market estimates & forecasts, by metal, 2018 - 2030 (USD Million)
  • 42. North America spirits market estimates & forecasts, by plastic, 2018 - 2030 (USD Million)
  • 43. North America spirits market estimates & forecasts, by other materials, 2018 - 2030 (USD Million)
  • 44. North America spirits market: Regional share (%) analysis, 2023 & 2030
  • 45. Company market share analysis, 2022
  • 46. Strategic framework of North America spirits market
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