Laundry Detergent Market Size, Share & Trends Analysis Report By Product, By Application (Household, Industrial OR institutional), By Region, And Segment Forecasts, 2024

Description

Laundry Detergent Market Growth & Trends:

The global laundry detergent market size is expected to reach USD 269.52 million by 2030, registering to grow at a CAGR of 5.5% from 2024 to 2030 according to a new report by Grand View Research, Inc. Rising penetration of washing machines in the developing economies is expected to propel the sector growth.

The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever, Proctor & Gamble and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trends in the industry where consumers are inclined to buy brands based on their quality and the company's reputation. However, this trend is only common for the mature market of North America and Europe. The consumers from Africa and Asia Pacific region prefer the product based on its pricing.

Key players include Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Mergers of major players in the industry are likely to consolidate the industry in the predicted timeline. For instance, the key merger of the laundry detergent industry in 2016 is the acquisition of the Sun Products by the German consumer goods company Henkel AG & Co. KGaA.

Laundry Detergent Market Report Highlights:

The global demand for laundry detergent market was USD 185.28 billion in 2023 and is expected to grow at a CAGR of around 5.5% from 2024 to 2030 to exceed a total revenue of USD 269.52 billion by 2030.
Powder detergents was the biggest product segment in the market accounting for over 32.0% of the total revenue in 2023
The household segment is expected to grow significantly over the forecast period.
Asia Pacific dominated the laundry detergent market, with a market share of 35.7% in 2023.
The industry is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Companies are moving towards strategic mergers and acquisitions to increase their international presence and gain significant share.

Product Code: GVR-2-68038-034-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Laundry detergent Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. Laundry detergent Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Laundry Detergent Market: Product Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Laundry detergent Market: Product Movement Analysis, 2023 & 2030 (USD Million)
4.3. Powder Detergent
- 4.3.1. Powder Detergent Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Liquid Detergent
- 4.4.1. Liquid Detergent Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Fabric Softener
- 4.5.1. Fabric Softener Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Detergent Tablets
- 4.6.1. Detergent Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Other Detergents
- 4.7.1. Other Detergents Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Laundry Detergent Market: Application Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Laundry detergent Market: Application Movement Analysis, 2023 & 2030 (USD Million)
5.3. Household
- 5.3.1. Household Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Industrial or Institutional
- 5.4.1. Industrial or Institutional Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Laundry detergent Market: Regional Estimates & Trend Analysis

6.1. Laundry detergent Market Share, By Region, 2023 & 2030, USD Million
6.2. North America
- 6.2.1. North America Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
  - 6.2.2.1. U.S. Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.2.3. Canada
  - 6.2.3.1. Canada Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.3. Europe
- 6.3.1. Europe Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. U.K.
  - 6.3.2.1. U.K. Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.3. Germany
  - 6.3.3.1. Germany Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.4. Russia
  - 6.3.4.1. Russia Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Asia Pacific
- 6.4.1. Asia Pacific Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. China
  - 6.4.2.1. China Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.3. Japan
  - 6.4.3.1. Japan Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.4. India
  - 6.4.4.1. India Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4.5. South Korea
  - 6.4.5.1. South Korea Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Latin America
- 6.5.1. Latin America Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
  - 6.5.2.1. Brazil Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Middle East and Africa
- 6.6.1. Saudi Arabia
  - 6.6.1.1. Saudi Arabia Laundry detergent Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Heat Map Analysis
7.4. Company Profiles
- 7.4.1. Unilever
  - 7.4.1.1. Participant's Overview
  - 7.4.1.2. Financial Performance
  - 7.4.1.3. Product Benchmarking
  - 7.4.1.4. Recent Developments/ Strategic Initiatives
- 7.4.2. Henkel AG & Co. KGaA
  - 7.4.2.1. Participant's Overview
  - 7.4.2.2. Financial Performance
  - 7.4.2.3. Product Benchmarking
  - 7.4.2.4. Recent Developments/ Strategic Initiatives
- 7.4.3. Church & Dwight Co., Inc.
  - 7.4.3.1. Participant's Overview
  - 7.4.3.2. Financial Performance
  - 7.4.3.3. Product Benchmarking
  - 7.4.3.4. Recent Developments/ Strategic Initiatives
- 7.4.4. Procter & Gamble
  - 7.4.4.1. Participant's Overview
  - 7.4.4.2. Financial Performance
  - 7.4.4.3. Product Benchmarking
  - 7.4.4.4. Recent Developments/ Strategic Initiatives
- 7.4.5. Lion Corporation
  - 7.4.5.1. Participant's Overview
  - 7.4.5.2. Financial Performance
  - 7.4.5.3. Product Benchmarking
  - 7.4.5.4. Recent Developments/ Strategic Initiatives
- 7.4.6. Kao Corporation
  - 7.4.6.1. Participant's Overview
  - 7.4.6.2. Financial Performance
  - 7.4.6.3. Product Benchmarking
  - 7.4.6.4. Recent Developments/ Strategic Initiatives
- 7.4.7. Method Products, PBC
  - 7.4.7.1. Participant's Overview
  - 7.4.7.2. Financial Performance
  - 7.4.7.3. Product Benchmarking
  - 7.4.7.4. Recent Developments/ Strategic Initiatives
- 7.4.8. Reckit Benckiser Group plc.
  - 7.4.8.1. Participant's Overview
  - 7.4.8.2. Financial Performance
  - 7.4.8.3. Product Benchmarking
  - 7.4.8.4. Recent Developments/ Strategic Initiatives
- 7.4.9. Colgate-Palmolive Company
  - 7.4.9.1. Participant's Overview
  - 7.4.9.2. Financial Performance
  - 7.4.9.3. Product Benchmarking

Laundry Detergent Market Size, Share & Trends Analysis Report By Product, By Application (Household, Industrial OR institutional), By Region, And Segment Forecasts, 2024 - 2030