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PUBLISHER: Grand View Research | PRODUCT CODE: 1529781
PUBLISHER: Grand View Research | PRODUCT CODE: 1529781
Nicotine Pouches Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Flavor, By Strength, By Region, And Segment Forecasts, 2024 - 2030
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Nicotine Pouches Market Growth & Trends:
The global nicotine pouches market size is estimated to reach USD 22.84 billion in 2030 and is anticipated to grow at a CAGR of 34.0% over the forecast period, according to a new report by Grand View Research, Inc. The surge in the consumption of nicotine products has led to a significant shift in the market dynamics, driving the demand for nicotine pouches. Several factors contribute to this trend. Firstly, the evolving perception of nicotine consumption, particularly among younger demographics, has driven the demand for alternative, convenient, and discreet delivery methods. Nicotine pouches offer a smoke-free, odorless, and socially acceptable way to satisfy nicotine cravings, appealing to individuals seeking a less conspicuous form of consumption.
Furthermore, increased health consciousness and regulatory measures surrounding traditional tobacco products have steered consumers toward safer alternatives. Nicotine pouches, devoid of tobacco and combustion-related toxins, present a perceived reduced risk compared to conventional smoking methods. As health concerns continue to drive lifestyle choices, the market for nicotine pouches stands to benefit from this growing preference for harm reduction. Apart from this, growing consumer awareness about the risks associated with smoking has compelled many smokers to switch to nicotine pouches.
The tobacco-derived nicotine pouches held the higher share of the market in 2023 and is expected to register a considerable CAGR over the forecast period. Nicotine pouches are marketed as a safer alternative to smoking, as they do not involve combustion, which produces harmful tar and chemicals. In addition, increasing awareness about the health risks associated with smoking and tobacco use is pushing consumers towards less harmful alternatives like nicotine pouches. Many users enjoy the satisfaction of nicotine but also understand the negative health consequences of using chewing tobacco, including oral cancer. This is why chewing tobacco alternatives, like Fully Loaded Chew and Smokey Mountain, have increased in popularity in recent years.
Extra strong nicotine pouches held a high share of the market. These products have a nicotine content more than 8 mg per pouch, they are therefore reserved for informed users or people who have significant needs for nicotine during their smoking cessation. People often purchase extra strong (more than 8 mg/pouch) nicotine pouches for reasons like nicotine dependence, where individuals reliant on nicotine may seek higher concentrations to manage cravings effectively. Long-term users may develop tolerance, necessitating stronger pouches to achieve desired effects.
North America accounted for the largest share of the market and is estimated to grow at a significant CAGR over the forecast period. Government regulatory bodies in North America are taking several initiatives to encourage smokers to quit tobacco products. Their supportive measures for tobacco-free products in the U.S. will likely support the adoption of oral tobacco-free products like nicotine pouches and gums. For instance, in October 2021, the U.S. Food and Drug Administration (FDA) announced approval for the marketing of the four latest oral tobacco products manufactured by U.S. Smokeless Tobacco Company LLC under the brand name Verve.
Various steps are adopted by major global companies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain more share of the market.
Nicotine Pouches Market Report Highlights:
- Asia Pacific is expected to grow at the fastest CAGR over the forecast period from 2024 to 2030. An increasing number of product launches in the synthetic segment is expected to drive industry growth in Asia Pacific.
- Synthetic nicotine pouches are estimated to grow at the fastest CAGR over the forecast period. An increasing number of product launches in the synthetic segment is expected to drive industry growth.
- Original/Unflavored nicotine pouches are expected to grow at a faster CAGR over the forecast period from 2024 to 2030. High demand for original flavor in nicotine pouches is encouraging key players to introduce new products.
- Nicotine pouches of normal strength is expected to grow at the fastest CAGR over the forecast period from 2024 to 2030. Normal level of strength provides a balanced experience, satisfying cravings without overwhelming effects. Individuals may opt for this strength for social or recreational use, enjoying the moderate nicotine content during social gatherings or relaxation thus driving the segment growth.
- Sales of nicotine pouches through online channel is expected to grow at the fastest CAGR over the forecast period from 2024 to 2030. The wide selection available online, encompassing various brands and flavors, appeals to consumers seeking diverse options. Competitive pricing and potential discounts further incentivize online purchases, potentially making them more economical than buying from traditional outlets.
Product Code: GVR-4-68039-961-3
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Nicotine Pouches Market Variables, Trends & Scope
- 3.1. Market Introduction
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. List of Raw Material Suppliers/Distributors
- 3.3.2. Raw Material Trends
- 3.3.3. Manufacturing & Technology Trends
- 3.3.4. Methods of Producing Pouches
- 3.3.5. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Nicotine Pouches Market: Consumer Behavior Analysis
- 4.1. Consumer Trends & Preferences
- 4.2. Factors Affecting Buying Decision
- 4.3. Consumer Product Adoption
- 4.4. Key Observations & Findings
Chapter 5. Nicotine Pouches Market: Product Type Estimates & Trend Analysis
- 5.1. Nicotine Pouches Market, by Product: Key Takeaways
- 5.2. Product Type Movement Analysis & Market Share, 2023 & 2030
- 5.3. Tobacco-derived Nicotine
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.4. Synthetic Nicotine
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Nicotine Pouches Market: Flavor Estimates & Trend Analysis
- 6.1. Nicotine Pouches Market, by Flavor: Key Takeaways
- 6.2. Flavor Movement Analysis & Market Share, 2023 & 2030
- 6.3. Original/Unflavored
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.4. Flavored
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Nicotine Pouches Market: Strength Estimates & Trend Analysis
- 7.1. Nicotine Pouches Market, by Strength: Key Takeaways
- 7.2. Strength Movement Analysis & Market Share, 2023 & 2030
- 7.3. Light (2 mg/pouch)
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4. Normal (3 mg/pouch)
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5. Strong (4-6 mg/pouch)
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6. Extra Strong (More than 8 mg/pouch)
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Nicotine Pouches Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Nicotine Pouches Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 8.3. Offline
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4. Online
- 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Nicotine Pouches Market: Regional Estimates & Trend Analysis
- 9.1. Nicotine Pouches Market: Regional Outlook
- 9.2. Regional Movement Analysis & Market Share, 2023 & 2030
- 9.3. North America
- 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2. U.S.
- 9.3.2.1. Key country dynamics
- 9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3. Canada
- 9.3.3.1. Key country dynamics
- 9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.4. Mexico
- 9.3.4.1. Key country dynamics
- 9.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4. Europe
- 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.2. U.K.
- 9.4.2.1. Key country dynamics
- 9.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.3. Germany
- 9.4.3.1. Key country dynamics
- 9.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.4. France
- 9.4.4.1. Key country dynamics
- 9.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.5. Scandinavia
- 9.4.5.1. Key country dynamics
- 9.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.4.6. Spain
- 9.4.6.1. Key country dynamics
- 9.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5. Asia Pacific
- 9.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5.2. China
- 9.5.2.1. Key country dynamics
- 9.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5.3. Japan
- 9.5.3.1. Key country dynamics
- 9.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5.4. India
- 9.5.4.1. Key country dynamics
- 9.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.5.5. Indonesia
- 9.5.5.1. Key country dynamics
- 9.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.6. Central & South America
- 9.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.6.2. Brazil
- 9.6.2.1. Key country dynamics
- 9.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.7. Middle East & Africa
- 9.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.7.2. Saudi Arabia
- 9.7.2.1. Key country dynamics
- 9.7.3. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 10. Competitive Analysis
- 10.1. Recent Developments & Impact Analysis, by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.5. Product Benchmarking
- 10.6. Company Market Share Analysis, 2023 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. British American Tobacco PLCO
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Altria Group, Inc.
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. NIQO co.(Swedish Match AB)
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Nicopods ehf.
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. SnusCentral
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Japan Tobacco International
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Swisher
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. GN Tobacco Sweden AB
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Skruf Snus AB
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Tobacco Concept Factory
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
- 10.9.1. British American Tobacco PLCO
Product Code: GVR-4-68039-961-3
List of Tables
- Table 1 Some brands in the market offering nicotine pouches with varied strengths are listed below
- Table 2 Nicotine pouches market - Driving factor market analysis
- Table 3 Nicotine pouches market - Restraint factor market analysis
- Table 4 Nicotine pouches market estimates & forecast, by product type (USD Million)
- Table 5 Nicotine pouches market estimates & forecast, by flavor (USD Million)
- Table 6 Nicotine pouches market estimates & forecast, by strength (USD Million)
- Table 7 Nicotine pouches market estimates & forecast, by distribution channel (USD Million)
- Table 8 U.S macro-economic outlay
- Table 9 Canada macro-economic outlay
- Table 10 Mexico macro-economic outlay
- Table 11 Germany macro-economic outlay
- Table 12 U.K macro-economic outlay
- Table 13 France macro-economic outlay
- Table 14 Denmark macro-economic outlay
- Table 15 Norway macro-economic outlay
- Table 16 Sweden macro-economic outlay
- Table 17 Spain macro-economic outlay
- Table 18 China macro-economic outlay
- Table 19 India macro-economic outlay
- Table 20 Indonesia macro-economic outlay
- Table 21 Japan macro-economic outlay
- Table 22 Brazil macro-economic outlay
- Table 23 Saudi Arabia macro-economic outlay
- Table 24 Recent developments & impact analysis, by key market participants
- Table 25 Company market share, 2023
- Table 26 Company heat map analysis
- Table 27 Key companies launching new products
- Table 28 Key companies involved in partnerships/collaborations
- Table 29 Key companies involved in campaigns
- Table 30 Key companies involved in expansions
- Table 31 Key companies involved in other strategic initiatives
List of Figures
- Fig. 1 Nicotine pouches market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market Snapshot
- Fig. 7 Product Type & Flavor Snapshot
- Fig. 8 Strength & Distribution Channel Snapshot
- Fig. 9 Competitive Landscape Snapshot
- Fig. 10 Global nicotine pouches market size, 2018 - 2030
- Fig. 11 Global nicotine pouches market - Penetration & growth prospect mapping
- Fig. 12 Brands and their popular flavor, 2023
- Fig. 13 Global nicotine pouches market - Value chain analysis
- Fig. 14 Nicotine pouches: Manufacturing overview
- Fig. 15 Global nicotine pouches market - Profit-margin analysis
- Fig. 16 Nicotine pouches market: Porter's Five Force Analysis
- Fig. 17 Factors affecting buying decisions for nicotine pouches
- Fig. 18 Nicotine pouches Market, by Product: Key takeaways
- Fig. 19 Global nicotine pouches Market, by Product: Market share, 2023 & 2030
- Fig. 20 Global tobacco-derived nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Global synthetic nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Nicotine pouches market, by flavor: Key takeaways
- Fig. 23 Global nicotine pouches market, by flavor: Market share, 2023 & 2030
- Fig. 24 Global original/unflavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Global flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Global mint-flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Global fruit-flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Global coffee-flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Global cinnamon- flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Global other flavored nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Global nicotine pouches market, by strength: Key takeaways
- Fig. 32 Global nicotine pouches market: Strength movement analysis, 2023 & 2030
- Fig. 33 Global light (2mg/pouch) nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 34 Global normal (3 mg/pouch) nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 35 Global strong (4-6 mg/pouch) nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 36 Global extra strong (more than 8 mg/pouch) nicotine pouches market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 37 Global nicotine pouches market, by distribution channel: Key takeaways
- Fig. 38 Global nicotine pouches market: Distribution channel movement analysis, 2023 & 2030
- Fig. 39 Global nicotine pouches market estimates and forecasts through offline channels, 2018 - 2030 (USD Million)
- Fig. 40 Global nicotine pouches market estimates and forecasts through online channels, 2018 - 2030 (USD Million)
- Fig. 41 Nicotine pouches market revenue, by region, 2023 & 2030 (USD Million)
- Fig. 42 Regional marketplace: Key takeaways (1/2)
- Fig. 43 Regional marketplace: Key takeaways (2/2)
- Fig. 44 North America nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 45 US nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 46 Canada nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 47 Mexico nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 48 Europe nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 49 Germany nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 50 UK nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 51 France nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 52 Scandinavia nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 53 Denmark nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 54 Norway nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 55 Sweden nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 56 Spain nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 57 Asia Pacific nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 58 China nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 59 India nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 60 Indonesia nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 61 Japan nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 62 Central and South America nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 63 Brazil nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 64 Middle East & Africa nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 65 Saudi Arabia nicotine pouches market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 66 Key company categorization
- Fig. 67 Company market share analysis, 2023
- Fig. 68 Strategic framework of the nicotine pouches market
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