Programmatic Advertising Market Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts, 2024

The global programmatic advertising market size is anticipated to reach USD 2,753.03 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.8% from 2024 to 2030. The global programmatic advertising industry is experiencing significant growth, driven by technological advancements, the digitalization of consumer behavior, increased digital ad spending, the rise of social media, advancements in technology, the growth of the mobile industry, and the potential of 5G technology.

The shift from traditional to digital advertising has been a significant driver of growth for the market. This shift is largely driven by the rising number of internet users worldwide, expanding the digital audience and making digital platforms more attractive for advertisers. In addition, the increasing time consumers spend on digital media platforms, such as social media, streaming services, and online news portals, has led advertisers to allocate more budget to digital channels where programmatic advertising plays a crucial role. The efficiency, reach, and measurable impact of digital advertising compared to traditional methods make it a preferred choice for marketers.

Moreover, personalization has become a key component in modern advertising, with consumers expecting tailored experiences that match their interests and preferences. Programmatic advertising excels in delivering personalized content through mechanisms such as behavioral targeting, dynamic creative optimization (DCO), and segmentation. By analyzing user behavior data, such as browsing history and past purchases, programmatic platforms can deliver highly relevant ads to individual users. DCO technology allows for the automatic creation and adjustment of ad content based on user data, ensuring that each user sees a version of the ad that is most likely to engage them.

However, ad fraud remains a persistent problem in the programmatic advertising industry. Fraudulent activities such as fake clicks, bot traffic, and domain spoofing can lead to significant financial losses for advertisers and undermine the effectiveness of campaigns. In addition, concerns about brand safety and ensuring that ads do not appear alongside inappropriate or harmful content are prevalent. These issues necessitate the use of advanced fraud detection and prevention tools, as well as strict monitoring and verification processes, which can increase operational costs and complexity for advertisers and publishers.

In June 2023, MediaMath announced a strategic partnership with Waev Data. This collaboration aims to improve the scalability of seller-defined audiences and offer enhanced targeting capabilities to advertisers. The partnership leverages MediaMath's comprehensive suite of advertising tools and Waev Data's expertise in audience data management to empower advertisers to finely tailor their campaigns to specific audiences, thereby optimizing engagement and outcomes.

Programmatic Advertising Market Report Highlights:

The real-time bidding (RTB) segment held the largest market share of 42.0% in 2023. This is attributed to its efficiency, cost-effectiveness, advanced targeting capabilities, scalability, data-driven insights, and ability to deliver highly relevant ads. RTB enables advertisers to access a vast inventory of ad impressions across multiple platforms and publishers. This extensive reach allows for scalable campaigns that can target a global audience. The scalability of RTB makes it suitable for both large-scale national campaigns and smaller, more localized efforts.
In terms of ad format, the image segment is projected to register the fastest CAGR of 24.6% over the forecast period. The rise of social media platforms, where visual content is predominant, has significantly boosted the demand for image ads. Social media advertising heavily relies on visually appealing content to engage users, and programmatic image ads are well-suited for this environment. The integration of image ads in social media feeds and stories has further accelerated their growth.
The mobile & tablets segment dominated the market in 2023 in terms of revenue. There has been a significant rise in the use of mobile devices worldwide. Smartphones and tablets have become integral to daily life, with people using them for various activities such as browsing the internet, social media, shopping, and more. This high engagement provides fertile ground for programmatic advertising, as it allows advertisers to reach a highly active and engaged audience. In addition, advertisers are increasingly adopting mobile-first strategies, prioritizing mobile platforms for their advertising campaigns.
The media & entertainment segment is projected to register the fastest CAGR of 26.3%. The media & entertainment industry is quick to adopt advanced technologies that enhance the user experience. Technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are being integrated into digital advertising strategies to create more immersive and interactive ad experiences. These innovations attract more advertisers to programmatic platforms, fueling the growth of the segment. In addition, programmatic advertising enables media and entertainment companies to expand their reach and deliver personalized content to a broad audience. By leveraging data and analytics, advertisers can segment audiences based on their preferences and behaviors, ensuring that ads are relevant and engaging.
North America, led by the U.S., dominated the market in 2023 in terms of revenue share. North America boasts robust technological infrastructure, including high-speed internet and widespread access to digital devices. This foundation supports the seamless execution of programmatic advertising campaigns, facilitating real-time bidding and personalized targeting at scale. North America remains a hub of innovation in digital advertising technologies. Companies based in the region continually invest in research and development to enhance programmatic advertising algorithms, data analytics capabilities, and ad tech platforms.

Product Code: GVR-4-68040-319-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Landscape Outlook

Chapter 3. Programmatic Advertising Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
  - 3.3.1.1. Increasing Digital Advertising
  - 3.3.1.2. Rise of Connected TV, DOOH, and Audio Advertising
  - 3.3.1.3. Widespread Smartphone Usage and the Rise of High-speed Internet Connectivity
- 3.3.2. Market Restraints Analysis
  - 3.3.2.1. Ad-Blocking Technology
  - 3.3.2.2. Rising Privacy Concerns
- 3.3.3. Industry Opportunities
  - 3.3.3.1. Technological Advancement and Adoption of AI and ML
3.4. Programmatic Advertising Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Programmatic Advertising Market: Auction Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Programmatic Advertising Market: Auction Movement Analysis, USD Billion, 2023 & 2030
4.3. Real-Time Bidding (RTB)
- 4.3.1. Real-Time Bidding (RTB) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
4.4. Private Marketplace (PMP)
- 4.4.1. Private Marketplace (PMP) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
4.5. Preferred Deals
- 4.5.1. Preferred Deals Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
4.6. Programmatic Direct
- 4.6.1. Programmatic Direct Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Programmatic Advertising Market: Ad Format Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Programmatic Advertising Market: Ad Format Movement Analysis, USD Billion, 2023 & 2030
5.3. Image
- 5.3.1. Image Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.4. Video
- 5.4.1. Video Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.5. Text
- 5.5.1. Text Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Programmatic Advertising Market: Channel Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Programmatic Advertising Market: Channel Movement Analysis, USD Billion, 2023 & 2030
6.3. Mobile & Tablets
- 6.3.1. Mobile & Tablets Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
6.4. Desktop
- 6.4.1. Desktop Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
6.5. Others
- 6.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 6.5.2.

Chapter 7. Programmatic Advertising Market: End Use Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Programmatic Advertising Market: End Use Movement Analysis, USD Billion, 2023 & 2030
7.3. Media & Entertainment
- 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.4. BFSI
- 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.5. Education
- 7.5.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.6. Retail & Consumer Goods
- 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.7. Telecom & Communication
- 7.7.1. Telecom & Communication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.8. Healthcare
- 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.9. Hospitality
- 7.9.1. Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
7.10. Others
- 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Programmatic Advertising Market: Regional Estimates & Trend Analysis

8.1. Programmatic Advertising Market Share, by Region, 2023 & 2030, USD Billion
8.2. North America
- 8.2.1. North America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
- 8.2.2. North America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
- 8.2.3. North America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
- 8.2.4. North America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
- 8.2.5. North America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.2.6. U.S.
  - 8.2.6.1. U.S. Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.2.6.2. U.S. Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.2.6.3. U.S. Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.2.6.4. U.S. Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.2.6.5. U.S. Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.2.7. Canada
  - 8.2.7.1. Canada Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.2.7.2. Canada Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.2.7.3. Canada Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.2.7.4. Canada Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.2.7.5. Canada Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.2.8. Mexico
  - 8.2.8.1. Mexico Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.2.8.2. Mexico Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.2.8.3. Mexico Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.2.8.4. Mexico Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.2.8.5. Mexico Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
8.3. Europe
- 8.3.1. Europe Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
- 8.3.2. Europe Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
- 8.3.3. Europe Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
- 8.3.4. Europe Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
- 8.3.5. Europe Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.3.6. UK
  - 8.3.6.1. UK Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.3.6.2. UK Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.3.6.3. UK Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.3.6.4. UK Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.3.6.5. UK Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.3.7. Germany
  - 8.3.7.1. Germany Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.3.7.2. Germany Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.3.7.3. Germany Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.3.7.4. Germany Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.3.7.5. Germany Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.3.8. France
  - 8.3.8.1. France Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.3.8.2. France Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.3.8.3. France Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.3.8.4. France Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.3.8.5. France Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
8.4. Asia Pacific
- 8.4.1. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
- 8.4.2. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
- 8.4.3. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
- 8.4.4. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
- 8.4.5. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.4.6. China
  - 8.4.6.1. China Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.4.6.2. China Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.4.6.3. China Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.4.6.4. China Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.4.6.5. China Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.4.7. Japan
  - 8.4.7.1. Japan Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.4.7.2. Japan Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.4.7.3. Japan Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.4.7.4. Japan Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.4.7.5. Japan Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.4.8. India
  - 8.4.8.1. India Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.4.8.2. India Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.4.8.3. India Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.4.8.4. India Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.4.8.5. India Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.4.9. South Korea
  - 8.4.9.1. South Korea Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.4.9.2. South Korea Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.4.9.3. South Korea Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.4.9.4. South Korea Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.4.9.5. South Korea Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.4.10. Australia
  - 8.4.10.1. Australia Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.4.10.2. Australia Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.4.10.3. Australia Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.4.10.4. Australia Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.4.10.5. Australia Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
8.5. Latin America
- 8.5.1. Latin America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
- 8.5.2. Latin America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
- 8.5.3. Latin America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
- 8.5.4. Latin America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
- 8.5.5. Latin America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.5.6. Brazil
  - 8.5.6.1. Brazil Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.5.6.2. Brazil Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.5.6.3. Brazil Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.5.6.4. Brazil Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.5.6.5. Brazil Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
8.6. Middle East and Africa (MEA)
- 8.6.1. MEA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
- 8.6.2. MEA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
- 8.6.3. MEA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
- 8.6.4. MEA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
- 8.6.5. MEA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.6.6. KSA
  - 8.6.6.1. KSA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.6.6.2. KSA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.6.6.3. KSA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.6.6.4. KSA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.6.6.5. KSA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.6.7. UAE
  - 8.6.7.1. UAE Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.6.7.2. UAE Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.6.7.3. UAE Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.6.7.4. UAE Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.6.7.5. UAE Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
- 8.6.8. South Africa
  - 8.6.8.1. South Africa Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  - 8.6.8.2. South Africa Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
  - 8.6.8.3. South Africa Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
  - 8.6.8.4. South Africa Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
  - 8.6.8.5. South Africa Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

9.1. Recent Developments & Impact Analysis by Key Market Companies
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Market Share Analysis
9.5. Strategy Mapping
- 9.5.1. Expansion
- 9.5.2. Mergers & Acquisition
- 9.5.3. Partnerships & Collaborations
- 9.5.4. New Product Launches
- 9.5.5. Research and Development
9.6. Company Profiles
- 9.6.1. Alphabet Inc. (Google LLC)
  - 9.6.1.1. Company Overview
  - 9.6.1.2. Financial Performance
  - 9.6.1.3. Product Benchmarking
  - 9.6.1.4. Recent Developments
- 9.6.2. Meta (Facebook)
  - 9.6.2.1. Company Overview
  - 9.6.2.2. Financial Performance
  - 9.6.2.3. Product Benchmarking
  - 9.6.2.4. Recent Developments
- 9.6.3. Amazon.com, Inc.
  - 9.6.3.1. Company Overview
  - 9.6.3.2. Financial Performance
  - 9.6.3.3. Product Benchmarking
  - 9.6.3.4. Recent Developments
- 9.6.4. Microsoft
  - 9.6.4.1. Company Overview
  - 9.6.4.2. Financial Performance
  - 9.6.4.3. Product Benchmarking
  - 9.6.4.4. Recent Developments
- 9.6.5. Alibaba Group Holding Limited
  - 9.6.5.1. Company Overview
  - 9.6.5.2. Financial Performance
  - 9.6.5.3. Product Benchmarking
  - 9.6.5.4. Recent Developments
- 9.6.6. Adobe
  - 9.6.6.1. Company Overview
  - 9.6.6.2. Financial Performance
  - 9.6.6.3. Product Benchmarking
  - 9.6.6.4. Recent Developments
- 9.6.7. The Trade Desk
  - 9.6.7.1. Company Overview
  - 9.6.7.2. Financial Performance
  - 9.6.7.3. Product Benchmarking
  - 9.6.7.4. Recent Developments
- 9.6.8. Criteo
  - 9.6.8.1. Company Overview
  - 9.6.8.2. Financial Performance
  - 9.6.8.3. Product Benchmarking
  - 9.6.8.4. Recent Developments
- 9.6.9. NextRoll, Inc. (Adroll)
  - 9.6.9.1. Company Overview
  - 9.6.9.2. Financial Performance
  - 9.6.9.3. Product Benchmarking
  - 9.6.9.4. Recent Developments
- 9.6.10. MediaMath
  - 9.6.10.1. Company Overview
  - 9.6.10.2. Financial Performance
  - 9.6.10.3. Product Benchmarking
  - 9.6.10.4. Recent Developments

Product Code: GVR-4-68040-319-3

List of Tables

Table 1 List of abbreviations
Table 2 Programmatic Advertisings Market - Industry snapshot & key buying criteria, 2017 - 2030
Table 3 Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 4 Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 5 Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 6 Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 7 Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 8 North America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 9 North America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 10 North America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 11 North America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 12 North America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 13 U.S. Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 14 U.S. Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 15 U.S. Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 16 U.S. Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 17 U.S. Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 18 Canada Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 19 Canada Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 20 Canada Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 21 Canada Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 22 Canada Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 23 Mexico Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 24 Mexico Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 25 Mexico Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 26 Mexico Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 27 Mexico Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 28 Europe Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 29 Europe Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 30 Europe Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 31 Europe Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 32 Europe Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 33 UK Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 34 UK Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 35 UK Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 36 UK Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 37 UK Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 38 Germany Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 39 Germany Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 40 Germany Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 41 Germany Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 42 Germany Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 43 France Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 44 France Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 45 France Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 46 France Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 47 France Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 48 Asia Pacific Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 49 Asia Pacific Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 50 Asia Pacific Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 51 Asia Pacific Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 52 Asia Pacific Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 53 China Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 54 China Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 55 China Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 56 China Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 57 China Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 58 Japan Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 59 Japan Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 60 Japan Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 61 Japan Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 62 Japan Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 63 India Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 64 India Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 65 India Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 66 India Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 67 India Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 68 South Korea Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 69 South Korea Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 70 South Korea Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 71 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 72 South Korea Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 73 Australia Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 74 Australia Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 75 Australia Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 76 Australia Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 77 Australia Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 78 Latin America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 79 Latin America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 80 Latin America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 81 Latin America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 82 Latin America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 83 Brazil Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 84 Brazil Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 85 Brazil Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 86 Brazil Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 87 Brazil Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 88 Middle East & Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 89 Middle East & Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 90 Middle East & Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 91 Middle East & Africa Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 92 Middle East & Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 93 KSA Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 94 KSA Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 95 KSA Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 96 KSA Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 97 KSA Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 98 UAE Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 99 UAE Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 100 UAE Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 101 UAE Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 102 UAE Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 103 South Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
Table 104 South Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
Table 105 South Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
Table 106 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
Table 107 South Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
Table 108 Participant's Overview
Table 109 Financial Performance
Table 110 Product Benchmarking
Table 111 Key companies undergoing expansion
Table 112 Key companies involved in mergers & acquisitions
Table 113 Key companies undertaking partnerships and collaboration
Table 114 Key companies launching new product/service launches

List of Figures

Fig. 1 Programmatic Advertisings market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot, by Auction and Ad Format
Fig. 8 Segment snapshot, by Channel and End Use
Fig. 9 Competitive landscape snapshot
Fig. 10 Programmatic Advertisings Market value, 2017 - 2030 (USD Billion)
Fig. 11 Programmatic Advertisings Market - Industry value chain analysis
Fig. 12 Programmatic Advertisings Market - Market trends
Fig. 13 Programmatic Advertisings Market: Porter's analysis
Fig. 14 Programmatic Advertisings Market: PESTEL analysis
Fig. 15 Programmatic Advertisings Market, by Auction: Key takeaways
Fig. 16 Programmatic Advertisings Market, by Auction: Market share, 2023 & 2030
Fig. 17 Real-Time Bidding (RTB) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 18 Private Marketplace (PMP) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 19 Preferred Deals Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 20 Programmatic Direct Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 21 Programmatic Advertisings Market, by Ad Format: Key takeaways
Fig. 22 Programmatic Advertisings Market, by Ad Format: Market share, 2023 & 2030
Fig. 23 Image Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 24 Video Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 25 Text Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 26 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 27 Programmatic Advertisings Market, by Channel: Key takeaways
Fig. 28 Programmatic Advertisings Market, by Channel: Market share, 2023 & 2030
Fig. 29 Mobile & Tablets Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 30 Desktops Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 31 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 32 Programmatic Advertisings Market, by End Use: Key takeaways
Fig. 33 Programmatic Advertisings Market, by End Use: Market share, 2023 & 2030
Fig. 34 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 35 BFSI Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 36 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 37 Education Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 38 Retail & Consumer Goods Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 39 Telecom & Communication Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 40 Healthcare Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 41 Hospitality Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 42 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 43 Global Programmatic Advertisings Market revenue, by region, 2023 & 2030 (USD Billion)
Fig. 44 North America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 45 U.S. Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 46 Canada Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 47 Mexico Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 48 Europe Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 49 UK Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 50 Germany Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 51 France Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 52 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 53 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 54 China Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 55 Japan Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 56 India Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 57 South Korea Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 58 Australia Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 59 Latin America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 60 Brazil Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 61 Middle East & Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 62 KSA Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 63 UAE Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 64 South Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
Fig. 65 Key company categorization
Fig. 66 Programmatic Advertisings Market - Key company market share analysis, 2023
Fig. 67 Strategic framework

Programmatic Advertising Market Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

Programmatic Advertising Market Growth & Trends:

Programmatic Advertising Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Programmatic Advertising Market Variables, Trends, & Scope

Chapter 4. Programmatic Advertising Market: Auction Estimates & Trend Analysis

Chapter 5. Programmatic Advertising Market: Ad Format Estimates & Trend Analysis

Chapter 6. Programmatic Advertising Market: Channel Estimates & Trend Analysis

Chapter 7. Programmatic Advertising Market: End Use Estimates & Trend Analysis

Chapter 8. Programmatic Advertising Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Landscape

List of Tables

List of Figures