PUBLISHER: Grand View Research | PRODUCT CODE: 1512035
PUBLISHER: Grand View Research | PRODUCT CODE: 1512035
The global toys and games market size is expected to reach USD 439.91 billion by 2030, growing at a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Sales increased as the pandemic spread. Toy sales increased in 2020, with games & puzzles, dolls & action figures, and outdoor plays being the most popular categories. The use of weather-related items was a big aspect of outdoor activity. Sleds, snow-coloring toys, inflatables, and tools for building snow structures flew off the shelves. Due to the ease of accessibility, a large range of products, and competitive pricing, consumers are increasingly purchasing toys and games through the e-commerce channel.
The increasing sales of video games emerged as a key growth driver for the toys and games industry, reflecting changing consumer preferences and a digital transformation in entertainment. The widespread adoption of video games is evident in the substantial financial commitment made by American families, as reported by The Ascent, a Motley Fool personal finance review service. On average, American families spent USD 431 on video games, including consoles and accessories, in 2022.
The popularity of 3D and 4D puzzles has sparked creativity and excitement in the industry. These puzzles provide a more immersive experience, higher levels of engagement, and possibly even educational advantages. Wrebbit Puzzle Inc., a Canadian company, focuses on 3D puzzles. It creates a wide variety of puzzles with different themes, such as Harry Potter, Game of Thrones, and Lord of the Rings. In April 2021, the business introduced its Central Perk, a 440-piece 3D jigsaw puzzle based on the television series 'Friends'.
Due to the rising environmental awareness among consumers and the trend of using eco-friendly and socially responsible products, the market is currently experiencing increased demand for sustainable games and puzzles. Market players have been addressing this trend by creating and promoting eco-friendly products, utilizing sustainable resources, and implementing eco-friendly manufacturing and distribution procedures. To reduce its impact on the environment, for instance, a U.S.-based corporation called Mattel, Inc. always attempts to optimize its resource use.