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PUBLISHER: Grand View Research | PRODUCT CODE: 1511971
PUBLISHER: Grand View Research | PRODUCT CODE: 1511971
U.S. Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Traditional Alternative Medicine/Botanicals, Mind Healing), By Distribution (Direct Sales, E-sales) By Region, And Segment Forecasts, 2024 - 2030
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U.S. Complementary And Alternative Medicine Market Growth & Trends:
The U.S. complementary and alternative medicine market size is anticipated to reach USD 124.2 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing prevalence of chronic health conditions such as diabetes, cardiovascular diseases, and cancer has led many individuals to seek alternative treatment options beyond conventional medicine. As per the Diabetes Research Institute's National Diabetes Statistics Report 2022, diabetes is increasing at a fast rate in the U.S. Over 370 million individuals in the U.S. were diagnosed with diabetes, and more than 26.0 million people aged 65 or more registered prediabetes. CAM offers a variety of therapies and treatments that focus on improving overall well-being and quality of life, which appeals to individuals dealing with chronic health issues.
The rising application of the internet and social media for promoting and providing complementary and alternative medicine (CAM) services has bolstered the market. For instance, the Healing Company Ltd. offers energy healing techniques and remote healing therapies through teleconferencing or video calls. Various natural supplements and botanical products are easily accessible online to expand their market reach. Virtual reality and holographic technologies have shown promise in improving treatment methods and making them more widely available.
The increasing adoption of electronic methods is expected to enhance market growth by expanding the accessibility of various alternative treatments and supplements. Governments and regulatory bodies are making efforts to gather clinical evidence to support the incorporation of these techniques into mainstream medicine, aiming to boost the penetration rate of complementary and alternative medicine.
U.S. Complementary And Alternative Medicine Market Report Highlights:
- Traditional alternative medicine/botanicals dominated the intervention segment with around 34.7% revenue share in 2023 owing to the increasing interest among consumers in natural and holistic approaches to healthcare
- The mind healing segment is expected to grow at the fastest CAGR from 2024 to 2030. The growth is attributed to the growing mental illness including anxiety and depression among people due to daily life routines and the rising acceptance of mental health issues in society
- The direct sales segment held the largest revenue share in 2023, attributed to the growing AI marketing applications with significant traction
- The e-sales distribution channel is anticipated to experience the fastest CAGR from 2024 to 2030
- In October 2022, GI OnDemand partnered with Mindset Health and Trellus Health. Through these collaborations, GI OnDemand, a partnership between ACG and Gastro Girl, Inc., claimed to provide access to these resources for all members of GI OnDemand and the ACG across the nation including the U.S.
Product Code: GVR-4-68040-318-6
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Intervention
- 1.2.2. Distribution
- 1.2.3. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased database
- 1.4.2. GVR's internal database
- 1.4.3. Secondary sources
- 1.4.4. Primary research
- 1.5. Information or Data Analysis
- 1.5.1. Data analysis models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Commodity flow analysis (Model 1)
- 1.7.2. Volume price analysis (Model 2)
- 1.8. List of Secondary Sources
- 1.9. List of Primary Sources
- 1.10. Objectives
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.2.1. Intervention outlook
- 2.2.2. Distribution outlook
- 2.2.3. Regional outlook
- 2.3. Competitive Insights
Chapter 3. U.S. Complementary and Alternative Medicine Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.2. Market restraint analysis
- 3.3. U.S. Complementary and Alternative Medicine Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Technological landscape
- 3.3.2.3. Economic landscape
- 3.3.1. Industry Analysis - Porter's
Chapter 4. U.S. Complementary and Alternative Medicine Market: Intervention Estimates & Trend Analysis
- 4.1. Intervention Market Share, 2023 & 2030
- 4.2. Segment Dashboard
- 4.3. U.S. Complementary and Alternative Medicine Market by Intervention Outlook
- 4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
- 4.4.1. Traditional Alternative Medicine/Botanicals
- 4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.2. Ayurveda
- 4.4.1.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.3. Apitherapy
- 4.4.1.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.4. Bach flower therapy
- 4.4.1.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.5. Naturopathic medicine
- 4.4.1.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.6. Traditional Chinese Medicine
- 4.4.1.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.7. Traditional Korean Medicine
- 4.4.1.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.8. Traditional Japanese Medicine
- 4.4.1.8.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.9. Traditional Mongolian Medicine
- 4.4.1.9.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.10. Traditional Tibetan Medicine
- 4.4.1.10.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1.11. Zang Fu Theory
- 4.4.1.11.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2. Mind Healing
- 4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.2. Autosuggestion
- 4.4.2.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.3. Hypnotherapy
- 4.4.2.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.4. Neuro-linguistic programming
- 4.4.2.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.5. Self-hypnosis
- 4.4.2.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.6. Spiritual mind treatment
- 4.4.2.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2.7. Transcendental meditation
- 4.4.2.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3. Body Healing
- 4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.2. Acupressure
- 4.4.3.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.3. Acupuncture
- 4.4.3.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.4. Alexander Technique
- 4.4.3.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.5. Auriculotherapy
- 4.4.3.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.6. Autogenic Training
- 4.4.3.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.7. Chiropractic
- 4.4.3.7.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.8. Cupping Therapy
- 4.4.3.8.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.9. Kinesiology
- 4.4.3.9.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.10. Osteomyology
- 4.4.3.10.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.11. Osteopathy
- 4.4.3.11.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.12. Pilates
- 4.4.3.12.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.13. Qigong
- 4.4.3.13.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.14. Reflexology
- 4.4.3.14.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3.15. Yoga
- 4.4.3.15.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4. External Energy
- 4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.2. Magnetic Therapy
- 4.4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.2.2. Bio-magnetic Therapy
- 4.4.4.2.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.2.3. Magnetic Resonance Therapy
- 4.4.4.2.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.3. Radonics
- 4.4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.4. Reiki
- 4.4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.5. Therapeutic touch
- 4.4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4.6. Chakra healing
- 4.4.4.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5. Sensory Healing
- 4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5.2. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5.3. Aromatherapy
- 4.4.5.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5.4. Music therapy
- 4.4.5.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5.5. Sonopuncture
- 4.4.5.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5.6. Sound Therapy
- 4.4.5.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1. Traditional Alternative Medicine/Botanicals
Chapter 5. U.S. Complementary and Alternative Medicine Market: Distribution Estimates & Trend Analysis
- 5.1. Distribution Market Share, 2023 & 2030
- 5.2. Segment Dashboard
- 5.3. U.S. Complementary and Alternative Medicine Market by Distribution Outlook
- 5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
- 5.4.1. Direct Sales
- 5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 5.4.2. E-sales
- 5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 5.4.3. Distance correspondence
- 5.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 5.4.1. Direct Sales
Chapter 6. U.S. Complementary and Alternative Medicine Market: Distribution Estimates & Trend Analysis
- 6.1. Regional Market Share, 2023 & 2030
- 6.2. Segment Dashboard
- 6.3. U.S. Complementary and Alternative Medicine Market by Regional Outlook
- 6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the Following
- 6.4.1. West
- 6.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 6.4.2. Midwest
- 6.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 6.4.3. Northeast
- 6.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 6.4.4. Southwest
- 6.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 6.4.5. Southeast
- 6.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 6.4.1. West
Chapter 7. Competitive Landscape
- 7.1. Recent Developments & Impact Analysis, By Key Market Participants
- 7.2. Company/Competition Categorization
- 7.3. Vendor Landscape
- 7.3.1. List of key distributors and channel partners
- 7.3.2. Key customers
- 7.3.3. Key company heat map analysis, 2023
- 7.4. Company Profiles
- 7.4.1. Columbia Nutritional
- 7.4.1.1. Company overview
- 7.4.1.2. Financial performance
- 7.4.1.3. Product benchmarking
- 7.4.1.4. Strategic initiatives
- 7.4.2. Nordic Nutraceuticals
- 7.4.2.1. Company overview
- 7.4.2.2. Financial performance
- 7.4.2.3. Product benchmarking
- 7.4.2.4. Strategic initiatives
- 7.4.3. Ramamani Iyengar Memorial Yoga Institute
- 7.4.3.1. Company overview
- 7.4.3.2. Financial performance
- 7.4.3.3. Product benchmarking
- 7.4.3.4. Strategic initiatives
- 7.4.4. The Healing Company Ltd.
- 7.4.4.1. Company overview
- 7.4.4.2. Financial performance
- 7.4.4.3. Product benchmarking
- 7.4.4.4. Strategic initiatives
- 7.4.5. John Schumacher Unity Woods Yoga Centre
- 7.4.5.1. Company overview
- 7.4.5.2. Financial performance
- 7.4.5.3. Product benchmarking
- 7.4.5.4. Strategic initiatives
- 7.4.6. Pure encapsulations, LLC.
- 7.4.6.1. Company overview
- 7.4.6.2. Financial performance
- 7.4.6.3. Product benchmarking
- 7.4.6.4. Strategic initiatives
- 7.4.7. Herb Pharm
- 7.4.7.1. Company overview
- 7.4.7.2. Financial performance
- 7.4.7.3. Product benchmarking
- 7.4.7.4. Strategic initiatives
- 7.4.8. Mindset Health
- 7.4.8.1. Company overview
- 7.4.8.2. Financial performance
- 7.4.8.3. Product benchmarking
- 7.4.8.4. Strategic initiatives
- 7.4.9. MetaMe
- 7.4.9.1. Company overview
- 7.4.9.2. Financial performance
- 7.4.9.3. Product benchmarking
- 7.4.9.4. Strategic initiatives
- 7.4.1. Columbia Nutritional
Product Code: GVR-4-68040-318-6
List of Tables
- Table 1 List of abbreviations
- Table 2 U.S. complementary and alternative medicine market, by intervention, 2018 - 2030 (USD Million)
- Table 3 U.S. complementary and alternative medicine market, by distribution, 2018 - 2030 (USD Million)
- Table 4 U.S. complementary and alternative medicine market, by region, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Market research process
- Fig. 2 Data triangulation techniques
- Fig. 3 Primary research pattern
- Fig. 4 Market research approaches
- Fig. 5 Value-chain-based sizing & forecasting
- Fig. 6 QFD modeling for market share assessment
- Fig. 7 Market formulation & validation
- Fig. 8 U.S. complementary and alternative medicine market: market outlook
- Fig. 9 U.S. complementary and alternative medicine competitive insights
- Fig. 10 Parent market outlook
- Fig. 11 Related/ancillary market outlook
- Fig. 12 Penetration and growth prospect mapping
- Fig. 13 U.S. complementary and alternative medicine market driver impact
- Fig. 14 U.S. complementary and alternative medicine market restraint impact
- Fig. 15 U.S. complementary and alternative medicine market: Intervention movement analysis
- Fig. 16 U.S. complementary and alternative medicine market: Intervention outlook and key takeaways
- Fig. 17 Traditional Alternative Medicine/Botanicals market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Ayurveda market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Apitherapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Bach Flower Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Naturopathic Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Traditional Chinese Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 23 Traditional Korean Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 24 Traditional Japanese Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Traditional Mongolian Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Traditional Tibetan Medicine market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Zang Fu Theory market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 28 Mind Healing market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 29 Autosuggestion market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 30 Hypnotherapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 31 Neuro-linguistic Programming market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 32 Self-hypnosis market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 33 Spiritual Mind Treatment market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 34 Transcendental Meditation market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 35 Body Healing market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 36 Acupressure market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 37 Acupuncture market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 38 Alexander Technique market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 39 Auriculotherapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 40 Autogenic Training market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 41 Chiropractic market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 42 Cupping Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 43 Kinesiology market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 44 Osteomyology market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 45 Osteopathy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 46 Pilates market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 47 Qigong market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 48 Reflexology market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 49 Yoga market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 50 External Energy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 51 Magnetic Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 52 Bio-magnetic Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 53 Magnetic Resonance Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 54 Radionics market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 55 Reiki market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 56 Therapeutic Touch market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 57 Chakra Healing market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 58 Sensory Healing market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 59 U.S. complementary and alternative medicine Market: Distribution movement Analysis
- Fig. 60 U.S. complementary and alternative medicine market: Distribution outlook and key takeaways
- Fig. 61 Aromatherapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 62 Music therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 63 Sonopuncture market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 64 Sound Therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 65 U.S. complementary and alternative medicine Market: Regional movement Analysis
- Fig. 66 U.S. complementary and alternative medicine market: Regional outlook and key takeaways
- Fig. 67 West market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 68 Midwest therapy market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 69 Northeast market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 70 Southwest market estimates and forecasts, 2018 - 2030 (USD Million)
- Fig. 71 Southeast market estimates and forecasts, 2018 - 2030 (USD Million)
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