PUBLISHER: Grand View Research | PRODUCT CODE: 1511959
PUBLISHER: Grand View Research | PRODUCT CODE: 1511959
The U.S. camping and hiking gear market size was estimated to reach USD 11.45 billion in 2030 and is expected to grow at a CAGR of 4.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. There has been a significant shift towards outdoor recreation in recent years, especially since the pandemic, driven by a growing appreciation for nature, health and wellness concerns, and a desire for experiential leisure activities in the U.S. Camping and hiking represent accessible and affordable ways for individuals and families to engage with the outdoors, leading to increased demand for related products, a trend expected to continue during the forecast period.
Environmental awareness and a desire for sustainable products also contribute to the growth of the camping and hiking gear market. Consumers are increasingly seeking eco-friendly and ethically produced gear, reflecting a broader societal shift toward more responsible consumption. Manufacturers are responding to this demand by incorporating sustainable materials, reducing waste, and adopting environmentally friendly practices in the production of camping and hiking gear which is expected to further drive the demand for camping & hiking gear in the U.S.
Younger generations, such as Millennials and Gen Z, are showing a strong preference for outdoor activities. They prioritize experiences over material possessions and are more health-conscious, placing a strong emphasis on physical and mental well-being. Camping and hiking are seen as excellent ways to stay active and reduce stress. This health and wellness trend drives these demographics to engage more in outdoor activities, augmenting the demand and sales of camping and hiking gear during the forecast period.
Moreover, the expansion of digital marketing and e-commerce platforms has made it easier for consumers to access a wide range of camping and hiking gear. Online channels provide extensive product information, reviews, and comparisons, which help consumers make informed purchasing decisions. The convenience of online shopping, coupled with targeted digital marketing, is expected to boost sales of camping & hiking gear in the U.S. during the forecast period.
Major players in the U.S. camping & hiking gear market include The North Face Inc.; The Coleman Company, Inc.; Johnson Outdoors Inc.; Cascade Designs, Inc.; Osprey Packs, Inc.; and Exxel Outdoors, LLC, among others. Manufacturers are investing heavily in research and development to create innovative products that enhance the outdoor experience. This includes the use of advanced materials, lightweight yet durable designs, and technology integration such as GPS tracking, solar charging capabilities, and smart textiles. Furthermore, Manufacturers are also collaborating with other well-known outdoor brands, influencers, and outdoor organizations to help increase their reach and credibility. These partnerships often result in co-branded products and joint marketing efforts that attract a wider audience.
For instance, in May 2022, The Coleman Company, and Vera Bradley, Inc., a well-known American bag and luggage lifestyle brand, collaborated to create fashionable outdoor gear that combines functionality and style. The collection includes a 28-can soft cooler, broadband quad chair, 4P Skydome tent, 20oz brew tumbler, cooler backpack, sling backpack, 15L daypack, 22L large daypack, camping blanket, and hip bag. The Vera Bradley + Coleman collection was made available for purchase in select Vera Bradley Full Line stores and Target stores, as well as online at verabradley.com, coleman.com, and target.com.