PUBLISHER: Grand View Research | PRODUCT CODE: 1511867
PUBLISHER: Grand View Research | PRODUCT CODE: 1511867
The global athleisure market size is expected to reach USD 662.56 billion by 2030, registering a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The trend of healthy aging has gained popularity among the elderly population, leading to an increased demand for performance-boosting fitness products. This demand extends to athleisure products, as they offer features such as enhanced grip, moisture-wicking properties, and back support, which are beneficial for elderly consumers seeking to maintain their fitness and active lifestyle. The growing participation of consumers across demographics drives the demand for athleisure products, reflecting the evolving preferences and lifestyles of modern consumers.
In May 2022, Adidas announced its newest yoga collection, the Adidas yoga make space collection. This dedicated offering includes versatile pieces tailored to support various aspects of yoga practice and adapt to different conditions. Inspired by the elements of fire, earth, wind, and water, the collection incorporates recycled materials into its design. The yoga make space collection comprises both apparel and accessories catering to both women and men.
Athleisure wear, characterized by clothing specifically designed for athletic activities which is now suitable for casual wear and even workplace attire, has become increasingly accepted in various social settings. Consumers appreciate the comfort and flexibility provided by athleisure wear, largely due to the materials used in its design, such as polyester and nylon, which offer the desired combination of properties.
The increasing focus on health and wellness has been a key driver of market growth. Consumers worldwide are prioritizing fitness activities and incorporating them into their lifestyles, leading to the promotion of the fitness industry among target segments. The influence of fitness influencers promoting active wear has contributed to the rise of athleisure as a cultural phenomenon, with active wear being worn not only in gyms but also on runways and social gatherings.
Fitness enthusiasts exhibit a strong willingness to invest in premium-priced fitness products to support their fitness goals, which have become integral to the daily routines of a significant portion of the population. The growing participation in sports and fitness activities has led consumers to adopt a more comprehensive approach to fitness-related products.