PUBLISHER: Grand View Research | PRODUCT CODE: 1511842
PUBLISHER: Grand View Research | PRODUCT CODE: 1511842
The global master data management market size is anticipated to reach USD 60.7 million by 2030 and is expected to expand at a CAGR of 17.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing globalization of businesses and the need for standardized data across geographies and business units are driving market growth. MDM solutions provide a centralized platform for coordinating master data across different regions and business units, ensuring consistency and accuracy regardless of geographical location. By implementing MDM solutions, organizations streamline global operations, improve collaboration, and facilitate data-driven decision-making on a global scale.
Moreover, the increasing adoption of omnichannel marketing and customer engagement strategies drives the demand for MDM solutions supporting seamless data integration and synchronization across multiple channels and touchpoints. MDM solutions enable organizations to unify customer data from disparate sources, enabling a consistent and personalized experience across all channels. By leveraging MDM solutions, organizations can gain a holistic view of customer interactions, preferences, and behaviors, enabling them to deliver targeted marketing messages, personalized recommendations, and timely support services that enhance customer satisfaction and loyalty.
Furthermore, the proliferation of Internet of Things (IoT) devices and connected technologies drives the demand for MDM solutions to manage the vast amounts of data generated by IoT ecosystems. MDM solutions enable organizations to effectively consolidate and manage IoT data, providing a unified view of device data, sensor readings, and operational metrics. By leveraging MDM solutions, organizations can harness the full potential of IoT technologies, optimize asset performance, and drive innovation in product development and service delivery.
The COVID-19 pandemic increased data privacy and security concerns, further complicating MDM efforts. The rapid proliferation of digital communication tools and collaboration platforms introduced new entry points for cyber threats, necessitating enhanced security measures and data protection protocols. However, the urgency of addressing immediate operational challenges during the pandemic often took precedence over long-term cybersecurity considerations, leaving organizations vulnerable to data security risks.