PUBLISHER: Grand View Research | PRODUCT CODE: 1511789
PUBLISHER: Grand View Research | PRODUCT CODE: 1511789
Embedded Finance Market Size Growth & Trends
The global embedded finance market size is anticipated to reach USD 588.49 billion by 2030, expanding at a CAGR of 32.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing integration of financial services into non-financial platforms, creating seamless and personalized experiences for consumers, is a significant factor contributing to the growth of the market. This convergence of industries, commonly referred to as "banking-as-a-service," allows businesses outside the traditional financial sector to embed financial products directly into their offerings.
Furthermore, the rise of Application Programming Interfaces (APIs) is transforming how financial services are accessed and consumed. The accessibility and interoperability provided by APIs enable businesses to integrate diverse financial functionalities effortlessly, thereby contributing to the growth of the market.
Advancements in technologies like artificial intelligence and machine learning are propelling the development of sophisticated algorithms for risk assessment, fraud detection, and customer personalization, thereby enhancing the overall efficiency and security of embedded financial solutions. As the Embedded Finance ecosystem continues to evolve, collaboration between fintech innovators, traditional financial institutions, and various industries will play a pivotal role in driving innovation and expanding the scope of embedded financial services.
Governments across the globe have given high importance to fostering financial inclusion, especially in developing economies characterized by substantial unbanked and underbanked populations. With the rapid increase in internet and smartphone adoption, several nations aim to emphasize the shift toward a cashless economy while ensuring that it doesn't compromise the delivery of convenient and accessible financial services to their residents. Embedded finance emerges as a pivotal tool in simultaneously addressing both of these objectives.