Europe Outdoor Apparel Market Size, Share & Trends Analysis Report By Apparel Type (Casual Wear, Fashion Wear), By Product Type, By Fabric Type, By End-use, By Distribution Channel, By Region, And Segment Forecasts, 2024

The Europe outdoor apparel market size is expected to reach USD 25.04 billion by 2030, registering a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing emphasis on health and well-being has become a prominent factor driving the flourishing outdoor apparel market in Europe. In recent years, there has been a noticeable shift in people's lifestyles and priorities, with a strong focus on staying fit, maintaining good health, and seeking ways to enjoy outdoors. This shift has a major impact on the outdoor apparel market.

Outdoor activities such as hiking, cycling, running, e-biking, and participating in various sports have witnessed a surge in popularity. These activities not only offer an excellent way to stay active and fit but also provide individuals with a chance to connect with nature, de-stress, and escape from the demands of their daily routines. Whether it's a brisk morning run, a weekend hike in the mountains, or a leisurely bike ride, these outdoor pursuits have become integral to people's lifestyles.

Based on a 2021 Trendz survey, e-bike ownership in the U.K. stands at a ratio of 1 in 20 individuals, with 40% of the surveyed population expressing an intention to increase their cycling activity if they were to acquire an e-bike.

Furthermore, major players in the market, including Nike, Patagonia, and Adidas, have adopted celebrity endorsement as their marketing strategy. In order to garner a larger consumer base for outdoor apparel, companies also sponsor various events, including cycling, biking, hiking, and marathons, and even athletes. Sponsorships help companies increase their revenues and gain significant market shares.

In August 2023, Adidas and Arsenal collaborated to reinvent a football classic with the launch of their third kit for the 2023/24 season. This fresh kit which includes a shirt is slated to be worn by both the men's and women's teams throughout various competitions, including the Premier League, Women's Super League, domestic cups, and the UEFA Champions League.

Europe Outdoor Apparel Market Report Highlights:

Based on type, sports & activity wear apparel accounted for a share of 26.3% of the total revenue in 2023. There has been a substantial increase in awareness of leading a healthy and active lifestyle. Consumers are becoming more conscious of the benefits of regular physical activity in maintaining good health, managing stress, and preventing various chronic diseases. This awareness has led to a surge of people engaging in fitness and sports activities, thereby driving the demand for sportswear
Based on product, the bottom wear industry is projected to grow at a CAGR of 4.4% from 2024 to 2030. The expansion of the bottom wear market is driven by the availability of a wide range of products. This extensive selection includes various clothing items such as pants, trousers, jeans, shorts, skirts, and leggings. The diversity in this range extends to cover an array of designs, from flares, straight-leg, skinny, and bootcut, to culottes, among others. This assortment is well-positioned to drive growth in the industry
Based on fabric, polyester-based outdoor apparel accounted for a share of 37.9% of the Europe outdoor market in 2023. The rise in demand for outdoor apparel made from polyester can be attributed to several factors, including its durability, strength, and versatility. Polyester's lightweight and wrinkle-resistance properties make it an ideal choice for clothing and textile manufacturing
Based on end-use, women's outdoor apparel market is projected to grow at a CAGR of 5.5% from 2024 to 2030. The women's outdoor apparel market is showcasing growth owing to improved gender balance, with a growing number of women in the workforce. According to World Bank data, women now make up about 39% of the global workforce, and this percentage has been steadily increasing over the last two decades, as reported by UN Women. As the female segment of society gains better internet access and greater decision-making independence, manufacturers are consistently offering fashionable products, contributing to market growth
The sales of outdoor apparel through offline channels accounted for a share of 63.3% in 2023. Factors such as easy access and affordability are the major factors driving the demand for outdoor apparel through offline channels. Customers often visit supermarkets and department stores for their daily necessities. The presence of a wide range of outdoor apparel in these stores offers added convenience for shoppers, as they can easily browse and purchase apparel alongside their regular grocery shopping. This one-stop shopping experience can benefit customers who want to save time and effort.

Product Code: GVR-4-68040-277-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Apparel Type Outlook
2.3. Product Type Outlook
2.4. Fabric Type
2.5. End-user Outlook
2.6. Competitive Landscape Outlook

Chapter 3. Europe Outdoor Apparel Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Europe Outdoor Apparel Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Europe Outdoor Apparel Market: Apparel Type Estimates & Trend Analysis

5.1. Europe Outdoor Apparel Market, by Apparel Type: Key Takeaways
5.2. Apparel Type Movement Analysis & Market Share, 2023 & 2030
5.3. Casual Wear
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.4. Fashion Wear
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.5. Rainy Wear
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.6. Promotional Apparel
- 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.7. Recreational Wear
- 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.8. Sports & Activity Wear
- 5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Europe Outdoor Apparel Market: Product Type Estimates & Trend Analysis

6.1. Europe Outdoor Apparel Market, by Product Type: Key Takeaways
6.2. Product Type Movement Analysis & Market Share, 2023 & 2030
6.3. Top wear
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.4. Bottom Wear
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Europe Outdoor Apparel Market: Fabric Type Estimates & Trend Analysis

7.1. Europe Outdoor Apparel Market, by Fabric Type: Key Takeaways
7.2. Fabric Type Movement Analysis & Market Share, 2023 & 2030
7.3. Polyester
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Nylon
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Cotton
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Others
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Europe Outdoor Apparel Market: End-user Estimates & Trend Analysis

8.1. Europe Outdoor Apparel Market, by End-user: Key Takeaways
8.2. End-user Movement Analysis & Market Share, 2023 & 2030
8.3. Men
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.4. Women
- 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.5. Kids
- 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Europe Outdoor Apparel Market: Distribution Channel Estimates & Trend Analysis

9.1. Europe Outdoor Apparel Market, by Distribution Channel: Key Takeaways
9.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
9.3. Online
- 9.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
9.4. Offline
- 9.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Europe Outdoor Apparel Market: Regional Estimates & Trend Analysis

10.1. Europe Outdoor Apparel Market: Regional Outlook
10.2. Regional Movement Analysis & Market Share, 2023 & 2030
10.3. UK
- 10.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.4. Germany
- 10.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.5. France
- 10.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.6. Italy
- 10.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
10.7. Spain
- 10.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 11. Competitive Analysis

11.1. Recent Developments & Impact Analysis, by Key Market Participants
11.2. Company Categorization
11.3. Participant's Overview
11.4. Financial Performance
11.5. Product Benchmarking
11.6. Company Market Share Analysis, 2023 (%)
11.7. Company Heat Map Analysis
11.8. Strategy Mapping
11.9. Company Profiles
- 11.9.1. LVMH Group
  - 11.9.1.1. Company Overview
  - 11.9.1.2. Financial Performance
  - 11.9.1.3. Product Portfolios
  - 11.9.1.4. Strategic Initiatives
- 11.9.2. Adidas AG
  - 11.9.2.1. Company Overview
  - 11.9.2.2. Financial Performance
  - 11.9.2.3. Product Portfolios
  - 11.9.2.4. Strategic Initiatives
- 11.9.3. Columbia Sportswear Company
  - 11.9.3.1. Company Overview
  - 11.9.3.2. Financial Performance
  - 11.9.3.3. Product Portfolios
  - 11.9.3.4. Strategic Initiatives
- 11.9.4. VF Corporation
  - 11.9.4.1. Company Overview
  - 11.9.4.2. Financial Performance
  - 11.9.4.3. Product Portfolios
  - 11.9.4.4. Strategic Initiatives
- 11.9.5. Mizuno Corporation
  - 11.9.5.1. Company Overview
  - 11.9.5.2. Financial Performance
  - 11.9.5.3. Product Portfolios
  - 11.9.5.4. Strategic Initiatives
- 11.9.6. Nike, Inc.
  - 11.9.6.1. Company Overview
  - 11.9.6.2. Financial Performance
  - 11.9.6.3. Product Portfolios
  - 11.9.6.4. Strategic Initiatives
- 11.9.7. PUMA SE
  - 11.9.7.1. Company Overview
  - 11.9.7.2. Financial Performance
  - 11.9.7.3. Product Portfolios
  - 11.9.7.4. Strategic Initiatives
- 11.9.8. Under Armour Inc.
  - 11.9.8.1. Company Overview
  - 11.9.8.2. Financial Performance
  - 11.9.8.3. Product Portfolios
  - 11.9.8.4. Strategic Initiatives
- 11.9.9. Patagonia, Inc.
  - 11.9.9.1. Company Overview
  - 11.9.9.2. Financial Performance
  - 11.9.9.3. Product Portfolios
  - 11.9.9.4. Strategic Initiatives
- 11.9.10. Arc'teryx
  - 11.9.10.1. Company Overview
  - 11.9.10.2. Financial Performance
  - 11.9.10.3. Product Portfolios
  - 11.9.10.4. Strategic Initiatives
- 11.9.11. Newell Brands
  - 11.9.11.1. Company Overview
  - 11.9.11.2. Financial Performance
  - 11.9.11.3. Product Portfolios
  - 11.9.11.4. Strategic Initiatives

Product Code: GVR-4-68040-277-5

List of Tables

Table 1 Europe outdoor apparel - Driving factor market analysis
Table 2 Europe outdoor apparel - Restraint factor market analysis
Table 3 Europe outdoor apparel market estimates & forecast, by apparel type (USD Million)
Table 4 Europe outdoor apparel market estimates & forecast, by product type (USD Million)
Table 5 Europe outdoor apparel market estimates & forecast, by fabric (USD Million)
Table 6 Europe outdoor apparel market estimates & forecast, by end user (USD Million)
Table 7 Europe outdoor apparel market estimates & forecast, by distribution channel (USD Million)
Table 8 UK macro-economic outlay
Table 9 Germany macro-economic outlay
Table 10 Italy macro-economic outlay
Table 11 France macro-economic outlay
Table 12 Spain macro-economic outlay
Table 13 Recent Developments & Impact Analysis, By Key Market Participants
Table 14 Company Market Share, 2022 (Value % Share)
Table 15 Company Heat Map Analysis
Table 16 Companies undergoing product launches
Table 17 Companies undergoing partnerships/acquisitions
Table 18 Companies undergoing other strategies

List of Figures

Fig. 1 Europe outdoor apparel market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Segment snapshot
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Apparel market size, 2023 (USD Million)
Fig. 11 Europe outdoor apparel market: Value chain analysis
Fig. 12 Europe outdoor apparel market: Profit-margin analysis
Fig. 13 Europe outdoor apparel: Dynamics
Fig. 14 Cycling Frequency in Scotland
Fig. 15 Participation in outdoor recreation in Europe (%)
Fig. 16 Popular outdoor activities in Europe
Fig. 17 Europe outdoor apparel: Porter's five forces analysis
Fig. 18 Type of outdoor item purchased
Fig. 19 Factors affecting consumers' buying decisions in the Europe outdoor apparel market
Fig. 20 Sustainability criteria in purchase
Fig. 21 Preferred distribution channel
Fig. 22 Europe outdoor apparel market, by apparel type: Key takeaways
Fig. 23 Europe outdoor apparel market, by apparel type: Market share, 2023 & 2030 (USD Million)
Fig. 24 Europe outdoor casual wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Europe outdoor fashion wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 Europe outdoor rainy wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Europe outdoor promotional apparel market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe outdoor recreational wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 Europe outdoor sports & activity wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Europe outdoor apparel market, by product type: Key takeaways
Fig. 31 Europe outdoor apparel market, by product type: Market share, 2023 & 2030 (USD Million)
Fig. 32 Europe outdoor top wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Europe bottom wear top wear market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Europe outdoor apparel market, by fabric type: Key takeaways
Fig. 35 Europe outdoor apparel market, by fabric type: Market share, 2023 & 2030 (USD Million)
Fig. 36 Europe outdoor apparel market, by polyester, 2018 - 2030 (USD Million)
Fig. 37 Europe outdoor apparel market, by nylon, 2018 - 2030 (USD Million)
Fig. 38 Europe outdoor apparel market, by cotton, 2018 - 2030 (USD Million)
Fig. 39 Europe outdoor apparel market, by other fabrics, 2018 - 2030 (USD Million)
Fig. 40 Europe outdoor apparel market, by end user: Key takeaways
Fig. 41 Europe outdoor apparel market, by end user: Market share, 2023 & 2030 (USD Million)
Fig. 42 Europe men's outdoor apparel market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 43 Europe women's outdoor apparel market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 44 Europe kid's outdoor apparel market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 45 Europe outdoor apparel market, by distribution channel: Key takeaways
Fig. 46 Europe outdoor apparel market, by distribution channel: Market share, 2023 & 2030 (USD Million)
Fig. 47 Europe outdoor apparel market estimates & forecasts through online channel, 2018 - 2030 (USD Million)
Fig. 48 Europe outdoor apparel market estimates & forecasts through offline channel, 2018 - 2030 (USD Million)
Fig. 49 Europe Outdoor Apparel market revenue, by region, 2023 & 2030 (USD Million)
Fig. 50 Regional marketplace: Key takeaways
Fig. 51 Europe outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 52 UK outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 52 Germany outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 53 Italy outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 54 France outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 55 Spain outdoor apparel market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 56 Key Company Categorization
Fig. 57 Company Market Share Analysis, 2023
Fig. 58 Strategic framework

Europe Outdoor Apparel Market Size, Share & Trends Analysis Report By Apparel Type (Casual Wear, Fashion Wear), By Product Type, By Fabric Type, By End-use, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Description

Table of Contents

List of Tables

Europe Outdoor Apparel Market Growth & Trends:

Europe Outdoor Apparel Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Europe Outdoor Apparel Market Variables, Trends & Scope

Chapter 4. Europe Outdoor Apparel Market: Consumer Behavior Analysis

Chapter 5. Europe Outdoor Apparel Market: Apparel Type Estimates & Trend Analysis

Chapter 6. Europe Outdoor Apparel Market: Product Type Estimates & Trend Analysis

Chapter 7. Europe Outdoor Apparel Market: Fabric Type Estimates & Trend Analysis

Chapter 8. Europe Outdoor Apparel Market: End-user Estimates & Trend Analysis

Chapter 9. Europe Outdoor Apparel Market: Distribution Channel Estimates & Trend Analysis

Chapter 10. Europe Outdoor Apparel Market: Regional Estimates & Trend Analysis

Chapter 11. Competitive Analysis

List of Tables

List of Figures