PUBLISHER: Grand View Research | PRODUCT CODE: 1493448
PUBLISHER: Grand View Research | PRODUCT CODE: 1493448
The global still bottled water market size is expected to reach USD 380.53 billion by 2030, growing at a CAGR of 5.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The surge in the still water market can be attributed to a confluence of health-conscious trends, environmental awareness, and evolving consumer preferences. With a growing emphasis on wellness, individuals are increasingly turning to still water as a healthier alternative to sugary beverages, fostering a decline in the consumption of calorie-laden drinks. The convenience of still water, available in various formats to suit on-the-go lifestyles, further contributes to its popularity.
Moreover, consumers are increasingly drawn to sustainable and eco-friendly options. This includes packaging made from recycled materials, biodegradable plastics, or even innovative alternatives like plant-based bottles. Brands are also focusing on minimalist and lightweight packaging designs to reduce waste and environmental impact. Additionally, packaging innovations such as easy-to-carry pouches, collapsible bottles, and resealable caps are appealing to consumers looking for convenience and portability.
Convenience also plays a pivotal role in the popularity of still bottled water. With busy lifestyles and an increasing emphasis on on-the-go consumption, bottled water offers unparalleled convenience. It is readily available in various retail outlets, vending machines, and convenience stores, making it easily accessible for consumers regardless of their location or activity. The portability and ease of use associated with bottled water make it a preferred choice for individuals seeking quick and hassle-free hydration solutions.
As the global focus on health and environmental consciousness continues to shape consumer behavior, the still water market shows no signs of receding, poised for sustained expansion. For instance, in October 2023, Clear Premium Water introduced its latest natural mineral water brand, 'NubyClear' (NU), to the Indian market. Sourced directly from the Himalayas, NU offers a range of four distinct designs, aiming to bring the essence of the mountains directly to consumers. This expansion reflects the company's commitment to providing a premium and natural hydration option, emphasizing the pristine origins of the water.