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PUBLISHER: Grand View Research | PRODUCT CODE: 1493382
PUBLISHER: Grand View Research | PRODUCT CODE: 1493382
U.S. Immersive Technology Market Size, Share & Trends Analysis Report By Component, By Technology, By Application, By Industry, And Segment Forecasts, 2024 - 2030
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PAGES: 80 Pages
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U.S. Immersive Technology Market Growth & Trends:
The U.S. immersive technology market size is expected to reach USD 47.49 billion by 2030, growing at a CAGR of 23.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rapid advancement of technology and increasing demand for immersive technology devices are expected to drive the growth.
The degree of innovation is high in the market, new software solutions and improved user experiences driving the evolution. Companies are increasingly adopting AI-driven technologies such as speech recognition, machine learning, and computer vision to enhance user interactions in immersive technology devices. Social media platforms, entertainment, healthcare, and education are the prominent sectors to experience growing demand for immersive technology.
Multinational brands have adopted immersive technology into their websites and applications, allowing customers to try and experience products virtually without leaving home, which has increased online orders and website impressions. Fashion and retail brands collaborate with social media companies to advertise their new products through immersive technology such as Augmented Reality (AR) and Mixed Reality (MR) to interact with customers.
U.S. Immersive Technology Market Report Highlights:
- The hardware component held the largest market share of 48.4% in 2023. Immersive technology devices including VR and MR headsets use hardware components such as sensors, displays, and microphones. With the use of immersive technology headsets in training and skill development, the demand for hardware is expected to grow significantly.
- VR technology held the largest market share in 2023.The rapid growth in demand for VR headsets is driving the segment. VR headsets are being widely adopted in gaming, education, and healthcare sectors.
- Training & learning application held the largest market share in 2023. VR headsets are used in simulation training in controlled environments and are widely being used in education, healthcare, emergency services and aviation industry.
- Gaming industry held the largest market share in 2023. Companies such as PlayStation, Meta, and Nintendo have introduced VR headsets and VR compatible games that give first-person perspective to gamers and give haptic feedback on controllers which creates a truly immersive gaming experience.
- In September 2023,Meta announced a new program with 15 U.S. universities that is expected to teach students using immersive technology. Meta announced that they would add an education shelf in the Meta Quest store for users to access educational content.
Product Code: GVR-4-68040-290-9
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Immersive Technology Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. U.S. Immersive Technology Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Manufacturing/ Technology Trends
- 3.2.2. Sales Channel Analysis
- 3.2.3. List of Potential End-Users
- 3.3. Regulatory Framework
- 3.4. Factors Influencing Prices of U.S. Immersive Technology Market
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Industry Challenges
- 3.5.4. Industry Opportunities
- 3.6. Industry Analysis Tools
- 3.6.1. Porter's Five Forces Analysis
- 3.6.2. Macro-environmental Analysis
Chapter 4. U.S. Immersive Technology Market: Component Estimates & Trend Analysis
- 4.1. Component Movement Analysis & Market Share, 2023 & 2030
- 4.2. U.S. Immersive Technology Market Estimates & Forecast, By Component, 2018 to 2030 (USD Million)
- 4.3. Hardware
- 4.3.1. Hardware Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. HMD
- 4.3.2.1. HMD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. GTD
- 4.3.3.1. GTD Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.4. PDW
- 4.3.4.1. PDW Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Software/Platform
- 4.4.1. Software/Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Services
- 4.5.1. Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.2. Professional Services
- 4.5.2.1. Professional Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5.3. Managed Services
- 4.5.3.1. Managed Services Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. U.S. Immersive Technology Market: Technology Estimates & Trend Analysis
- 5.1. Technology Movement Analysis & Market Share, 2023 & 2030
- 5.2. U.S. Immersive Technology Market Estimates & Forecast, By Technology, 2018 to 2030 (USD Million)
- 5.3. Virtual Reality (VR)
- 5.3.1. Virtual Reality (VR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Augmented Reality (AR)
- 5.4.1. Augmented Reality (AR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Mixed Reality (MR)
- 5.5.1. Mixed Reality (MR) Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Others
- 5.6.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. U.S. Immersive Technology Market: Application Estimates & Trend Analysis
- 6.1. Application Movement Analysis & Market Share, 2023 & 2030
- 6.2. U.S. Immersive Technology Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
- 6.3. Training & Learning
- 6.3.1. Training & Learning Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Emergency Services
- 6.4.1. Emergency Services Immersive Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. Product Development
- 6.5.1. Product Development Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. Sales & Marketing
- 6.6.1. Sales & Marketing Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.7. Others
- 6.7.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. U.S. Immersive Technology Market: Industry Estimates & Trend Analysis
- 7.1. Industry Movement Analysis & Market Share, 2023 & 2030
- 7.2. U.S. Immersive Technology Market Estimates & Forecast, By Industry, 2018 to 2030 (USD Million)
- 7.3. Aerospace & Defense
- 7.3.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Manufacturing
- 7.4.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Automotive
- 7.5.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Education
- 7.6.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Media & Entertainment
- 7.7.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.8. Gaming
- 7.8.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.9. Healthcare
- 7.9.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.10. Retail & E-commerce
- 7.10.1. Retail & E-commerce Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.11. Others
- 7.11.1. Others Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. U.S. Immersive Technology Market - Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company Categorization
- 8.3. Company Position Analysis, 2023
- 8.4. Company Heat Map Analysis
- 8.5. Strategy Mapping
- 8.6. Company Profiles
- 8.6.1. Meta
- 8.6.1.1. Participant's overview
- 8.6.1.2. Financial performance
- 8.6.1.3. Product benchmarking
- 8.6.1.4. Recent developments
- 8.6.2. Barco NV
- 8.6.2.1. Participant's overview
- 8.6.2.2. Financial performance
- 8.6.2.3. Product benchmarking
- 8.6.2.4. Recent developments
- 8.6.3. Eon Reality
- 8.6.3.1. Participant's overview
- 8.6.3.2. Financial performance
- 8.6.3.3. Product benchmarking
- 8.6.3.4. Recent developments
- 8.6.4. Google LLC (Alphabet INC.)
- 8.6.4.1. Participant's overview
- 8.6.4.2. Financial performance
- 8.6.4.3. Product benchmarking
- 8.6.4.4. Recent developments
- 8.6.5. Magic leap
- 8.6.5.1. Participant's overview
- 8.6.5.2. Financial performance
- 8.6.5.3. Product benchmarking
- 8.6.5.4. Recent developments
- 8.6.6. Microsoft Corporation
- 8.6.6.1. Participant's overview
- 8.6.6.2. Financial performance
- 8.6.6.3. Product benchmarking
- 8.6.6.4. Recent developments
- 8.6.7. IBM Corporation
- 8.6.7.1. Participant's overview
- 8.6.7.2. Financial performance
- 8.6.7.3. Product benchmarking
- 8.6.7.4. Recent developments
- 8.6.8. HTC Corporation
- 8.6.8.1. Participant's overview
- 8.6.8.2. Financial performance
- 8.6.8.3. Product benchmarking
- 8.6.8.4. Recent developments
- 8.6.9. Sony Corporation
- 8.6.9.1. Participant's overview
- 8.6.9.2. Financial performance
- 8.6.9.3. Product benchmarking
- 8.6.9.4. Recent developments
- 8.6.10. Samsung Electronics CO. Ltd.
- 8.6.10.1. Participant's overview
- 8.6.10.2. Financial performance
- 8.6.10.3. Product benchmarking
- 8.6.10.4. Recent developments
- 8.6.11. Ultraleap Limited (Leap Motion. Inc.)
- 8.6.11.1. Participant's overview
- 8.6.11.2. Financial performance
- 8.6.11.3. Product benchmarking
- 8.6.11.4. Recent developments
- 8.6.12. Comp 12
- 8.6.12.1. Participant's overview
- 8.6.12.2. Financial performance
- 8.6.12.3. Product benchmarking
- 8.6.12.4. Recent developments
- 8.6.1. Meta
Product Code: GVR-4-68040-290-9
List of Tables
- Table 1 List of abbreviations
- Table 2 U.S. immersive technology market, by component, 2018 - 2030 (USD Million)
- Table 3 U.S. immersive technology market, by technology, 2018 - 2030 (USD Million)
- Table 4 U.S. immersive technology market, by application, 2018 - 2030 (USD Million)
- Table 5 U.S. immersive technology market, by industry, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Market Research Process
- Fig. 2 Data Triangulation Techniques
- Fig. 3 Primary Research Pattern
- Fig. 4 Market Research Approaches
- Fig. 5 QFD Modeling For Market Share Assessment
- Fig. 6 Information Procurement
- Fig. 7 Market Formulation and Validation
- Fig. 8 Data Validating & Publishing
- Fig. 9 Market Segmentation & Scope
- Fig. 10 U.S. Immersive Technology Market Snapshot
- Fig. 11 Segment Snapshot (1/2)
- Fig. 12 Segment Snapshot (1/2)
- Fig. 13 Competitive Landscape Snapshot
- Fig. 14 Parent market outlook
- Fig. 15 U.S. Immersive Technology Market Value, 2023 (Revenue, USD Million)
- Fig. 16 U.S. Immersive Technology Market - Value Chain Analysis
- Fig. 17 U.S. Immersive Technology Market - Price Trend Analysis 2018 - 2030 (Revenue, USD Million)
- Fig. 18 U.S. Immersive Technology Market - Market Dynamics
- Fig. 19 U.S. Immersive Technology Market - Porter's Five Forces Analysis
- Fig. 20 U.S. Immersive Technology Market - PESTEL Analysis
- Fig. 21 U.S. Immersive Technology Market Estimates & Forecasts, By Component: Key Takeaways
- Fig. 22 U.S. Immersive Technology Market Share, By Component, 2023 & 2030
- Fig. 23 Hardware Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 24 Software/Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 25 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 26 U.S. Immersive Technology Market Estimates & Forecasts, By Technology: Key Takeaways
- Fig. 27 U.S. Immersive Technology Market Share, By Technology, 2023 & 2030
- Fig. 28 Virtual Reality (VR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 29 Augmented Reality (AR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 30 Mixed Reality (MR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 31 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 32 U.S. Immersive Technology Market Estimates & Forecasts, By Application: Key Takeaways
- Fig. 33 U.S. Immersive Technology Market Share, By Application, 2023 & 2030
- Fig. 34 Training & Learning Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 35 Emergency Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 36 Product Development Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 37 Sales & Marketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 38 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 39 U.S. Immersive Technology Market Estimates & Forecasts, By Industry: Key Takeaways
- Fig. 40 U.S. Immersive Technology Market Share, By Industry, 2023 & 2030
- Fig. 41 Aerospace & Defense Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 42 Manufacturing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 43 Automotive Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 44 Education Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 45 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 46 Gaming Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 47 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 48 Retail & E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 49 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 50 Key Company Categorization
- Fig. 51 Company Market Positioning
- Fig. 52 Strategy Mapping
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