PUBLISHER: Grand View Research | PRODUCT CODE: 1493370
PUBLISHER: Grand View Research | PRODUCT CODE: 1493370
The North America location-based entertainment market size is expected to reach USD 7.41 billion by 2023, expanding at a CAGR of 26.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing disposable income among individuals and the demand for virtual experiences for a younger audience are expected to drive the growth. The LBEs have witnessed growing technological advancements, including new software solutions and hardware components for improved user experiences. Companies are investing in new theme-based parks, adding rides and virtual reality spaces for enhanced experiences.
The rise of experiential entertainment and the desire for social interaction are driving the popularity of location-based entertainment (LBE) venues in North America. These venues offer a wide range of immersive experiences, including VR arcades, escape rooms, interactive theaters, and themed attractions. The growing demand for LBE venues lies in their ability to provide shared experiences that cannot be replicated at home, driving foot traffic and revenue growth in the North American market.
Furthermore, the growing trend of gamification and interactive storytelling is driving innovation in location-based entertainment experiences in North America. LBE venues incorporate gameplay, narrative, and competition elements into their offerings to engage audiences and enhance the overall experience. From interactive exhibits and scavenger hunts to multiplayer games and live-action role-playing experiences, gamified LBE attractions provide visitors with a sense of agency and immersion, driving repeat visits and word-of-mouth promotion and contributing to regional market expansion.