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PUBLISHER: Grand View Research | PRODUCT CODE: 1493370

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PUBLISHER: Grand View Research | PRODUCT CODE: 1493370

North America Location-based Entertainment Market Size, Share & Trends Analysis Report By Component, By End-use (Amusement Park, Arcade Studios, 4D Films), By Technology, By Country, And Segment Forecasts, 2024 - 2030

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North America Location-based Entertainment Market Growth & Trends:

The North America location-based entertainment market size is expected to reach USD 7.41 billion by 2023, expanding at a CAGR of 26.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing disposable income among individuals and the demand for virtual experiences for a younger audience are expected to drive the growth. The LBEs have witnessed growing technological advancements, including new software solutions and hardware components for improved user experiences. Companies are investing in new theme-based parks, adding rides and virtual reality spaces for enhanced experiences.

The rise of experiential entertainment and the desire for social interaction are driving the popularity of location-based entertainment (LBE) venues in North America. These venues offer a wide range of immersive experiences, including VR arcades, escape rooms, interactive theaters, and themed attractions. The growing demand for LBE venues lies in their ability to provide shared experiences that cannot be replicated at home, driving foot traffic and revenue growth in the North American market.

Furthermore, the growing trend of gamification and interactive storytelling is driving innovation in location-based entertainment experiences in North America. LBE venues incorporate gameplay, narrative, and competition elements into their offerings to engage audiences and enhance the overall experience. From interactive exhibits and scavenger hunts to multiplayer games and live-action role-playing experiences, gamified LBE attractions provide visitors with a sense of agency and immersion, driving repeat visits and word-of-mouth promotion and contributing to regional market expansion.

North America Location-based Entertainment Market Report Highlights:

  • Based on component, the hardware segment held the largest market share of 64.0% in 2023. Immersive technology devices like Virtual Reality (VR) and Mixed reality (MR) headsets are used in theme parks and arcade studios. With technological advancements, the LBE is shifting towards virtual reality, 3D, and cloud-merged reality to attract new customers
  • Based on technology, the 3D segment held the largest market share in 2023. The rapid growth in demand for VR headsets is driving the segment growth. VR headsets are used for arcade gaming, interactive content at theme parks, and simulated rides. 3D allows LBEs to create immersive content for customers to engage with
  • Based on end-use, arcade studios are anticipated to grow at the fastest CAGR over the forecast period. The growing need for location-based game zones, customizations, and competitive gaming is expected to drive growth for regional arcade studios. To cater to the larger crowd, arcade studios invest in new theme-based gaming arenas, immersive technology such as VR gaming, and new interactive games for all age groups
Product Code: GVR-4-68040-287-8

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Segment Definitions
    • 1.2.1. Component
    • 1.2.2. Technology
    • 1.2.3. End-Use
    • 1.2.4. Estimates and Forecasts Timeline
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of data sources

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
    • 2.2.1. Component Outlook
    • 2.2.2. Technology Outlook
    • 2.2.3. End-Use Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. North America Location-based Entertainment Market Variables, Trends & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Increasing demand for immersive experiences
      • 3.4.1.2. Rise of experiential consumption trends
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High operating costs for maintaining advanced technology
      • 3.4.2.2. Limitations on the availability of physical space for expansion
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. Europe Creative Software Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining Power of the Suppliers
      • 3.5.1.2. Bargaining Power of the Buyers
      • 3.5.1.3. Threats of Substitution
      • 3.5.1.4. Threats From New Entrants
      • 3.5.1.5. Competitive Rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political Landscape
      • 3.5.2.2. Economic and Social Landscape
      • 3.5.2.3. Technological Landscape
      • 3.5.2.4. Environmental Landscape
      • 3.5.2.5. Legal Landscape

Chapter 4. North America Location-based Entertainment Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. North America Location-based Entertainment Market Estimates & Forecast, By Component, 2018 to 2030 (Revenue, USD Million)
  • 4.3. Hardware
    • 4.3.1. Hardware Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
  • 4.4. Software
    • 4.4.1. Software Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)

Chapter 5. North America Location-based Entertainment Market: Technology Estimates & Trend Analysis

  • 5.1. Technology Movement Analysis & Market Share, 2023 & 2030
  • 5.2. North America Location-based Entertainment Market Estimates & Forecast, By Technology, 2018 to 2030 (Revenue, USD Million)
  • 5.3. 2 Dimensional (2D)
    • 5.3.1. 2 Dimensional (2D) Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.4. 3 Dimensional (3D)
    • 5.4.1. 3 Dimensional (3D) Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
  • 5.5. Cloud Merged Reality (CMR)
    • 5.5.1. Cloud Merged Reality (CMR) Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)

Chapter 6. North America Location-based Entertainment Market: End-Use Estimates & Trend Analysis

  • 6.1. End-Use Movement Analysis & Market Share, 2023 & 2030
  • 6.2. North America Location-based Entertainment Market Estimates & Forecast, By End-Use, 2018 to 2030 (Revenue, USD Million)
  • 6.3. Amusement Parks
    • 6.3.1. Amusement Parks Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
    • 6.3.2. Indoor
    • 6.3.3. Indoor Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
    • 6.3.4. Outdoor
    • 6.3.5. Outdoor Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
    • 6.3.6. Arcade Studios
    • 6.3.7. Arcade Studios Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)
  • 6.4. 4D Films
    • 6.4.1. 4D Films Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Million)

Chapter 7. North America Location-based Entertainment Market- Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Positioning
  • 7.4. Company Heat Map Analysis
  • 7.5. Strategy Mapping
    • 7.5.1. Expansion
    • 7.5.2. Mergers & acquisition
    • 7.5.3. Partnerships & collaborations
    • 7.5.4. New product launches
    • 7.5.5. Research and development
  • 7.6. Company Profiles
    • 7.6.1. Barron Games International
      • 7.6.1.1. Participant's overview
      • 7.6.1.2. Financial performance
      • 7.6.1.3. Product benchmarking
      • 7.6.1.4. Recent developments
    • 7.6.2. Bob's Space Racers
      • 7.6.2.1. Participant's overview
      • 7.6.2.2. Financial performance
      • 7.6.2.3. Product benchmarking
      • 7.6.2.4. Recent developments
    • 7.6.3. HQ Software
      • 7.6.3.1. Participant's overview
      • 7.6.3.2. Financial performance
      • 7.6.3.3. Product benchmarking
      • 7.6.3.4. Recent developments
    • 7.6.4. Cinepolis
      • 7.6.4.1. Participant's overview
      • 7.6.4.2. Financial performance
      • 7.6.4.3. Product benchmarking
      • 7.6.4.4. Recent developments
    • 7.6.5. Disney
      • 7.6.5.1. Participant's overview
      • 7.6.5.2. Financial performance
      • 7.6.5.3. Product benchmarking
      • 7.6.5.4. Recent developments
    • 7.6.6. Google LLC
      • 7.6.6.1. Participant's overview
      • 7.6.6.2. Financial performance
      • 7.6.6.3. Product benchmarking
      • 7.6.6.4. Recent developments
    • 7.6.7. KidZania Operations S.A.R.L.
      • 7.6.7.1. Participant's overview
      • 7.6.7.2. Financial performance
      • 7.6.7.3. Product benchmarking
      • 7.6.7.4. Recent developments
    • 7.6.8. Magic Leap Inc.
      • 7.6.8.1. Participant's overview
      • 7.6.8.2. Financial performance
      • 7.6.8.3. Product benchmarking
      • 7.6.8.4. Recent developments
    • 7.6.9. Microsoft Corporation
      • 7.6.9.1. Participant's overview
      • 7.6.9.2. Financial performance
      • 7.6.9.3. Product benchmarking
      • 7.6.9.4. Recent developments
    • 7.6.10. Niantic Inc.
      • 7.6.10.1. Participant's overview
      • 7.6.10.2. Financial performance
      • 7.6.10.3. Product benchmarking
      • 7.6.10.4. Recent developments
    • 7.6.11. Regal Entertainment Group
      • 7.6.11.1. Participant's overview
      • 7.6.11.2. Financial performance
      • 7.6.11.3. Product benchmarking
      • 7.6.11.4. Recent developments
    • 7.6.12. Six Flag Entertainment Corporation
      • 7.6.12.1. Participant's overview
      • 7.6.12.2. Financial performance
      • 7.6.12.3. Product benchmarking
      • 7.6.12.4. Recent developments
    • 7.6.13. Springboard VR
      • 7.6.13.1. Participant's overview
      • 7.6.13.2. Financial performance
      • 7.6.13.3. Product benchmarking
      • 7.6.13.4. Recent developments
    • 7.6.14. Universal Parks and Resorts
      • 7.6.14.1. Participant's overview
      • 7.6.14.2. Financial performance
      • 7.6.14.3. Product benchmarking
      • 7.6.14.4. Recent developments
    • 7.6.15. VRstudios, Inc.
      • 7.6.15.1. Participant's overview
      • 7.6.15.2. Financial performance
      • 7.6.15.3. Product benchmarking
      • 7.6.15.4. Recent developments
Product Code: GVR-4-68040-287-8

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 North America Location-based Entertainment Market 2018 - 2030 (Revenue, USD Million)
  • Table 3 North America Location-based Entertainment Market, by Component, 2018 - 2030 (Revenue, USD Million)
  • Table 4 North America Location-based Entertainment Market, by Technology, 2018 - 2030 (Revenue, USD Million)
  • Table 5 North America Location-based Entertainment Market, by End-Use, 2018 - 2030 (USD Million)
  • Table 6 North America Location-based Entertainment Market, by Country, 2018 - 2030 (USD Million)
  • Table 7 U.S. Location-Based Entertainment Market, by Component, 2018 - 2030 (Revenue, USD Million)
  • Table 8 U.S. Location-Based Entertainment Market, by Technology, 2018 - 2030 (Revenue, USD Million)
  • Table 9 U.S. Location-Based Entertainment Market, by End-Use, 2018 - 2030 (Revenue, USD Million)
  • Table 10 Canada Location-Based Entertainment Market, by Component, 2018 - 2030 (Revenue, USD Million)
  • Table 11 Canada Location-Based Entertainment Market, by Technology, 2018 - 2030 (Revenue, USD Million)
  • Table 12 Canada Location-Based Entertainment Market, by End-Use, 2018 - 2030 (Revenue, USD Million)
  • Table 13 Mexico Location-Based Entertainment Market, by Component, 2018 - 2030 (Revenue, USD Million)
  • Table 14 Mexico Location-Based Entertainment Market, by Technology, 2018 - 2030 (Revenue, USD Million)
  • Table 15 Mexico Location-Based Entertainment Market, by End-Use, 2018 - 2030 (Revenue, USD Million)

List of Figures

  • Fig. 1 Market Research Process
  • Fig. 2 North America Location-Based Entertainment Market Segmentation
  • Fig. 3 North America Location-Based Entertainment Market Technology Landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Data Analysis Models
  • Fig. 6 Market Formulation and Validation
  • Fig. 7 Data Validating & Publishing
  • Fig. 8 Market Snapshot
  • Fig. 9 Segment Snapshot (1/2)
  • Fig. 10 Segment Snapshot (2/2)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 North America Location-based Entertainment Market: Industry Value Chain Analysis
  • Fig. 13 North America Location-based Entertainment Market: Market Dynamics
  • Fig. 14 North America Location-based Entertainment Market: PORTER's Analysis
  • Fig. 15 North America Location-based Entertainment Market: PESTEL Analysis
  • Fig. 16 North America Location-based Entertainment Market Estimates & Forecasts, By Component: Key Takeaways
  • Fig. 17 North America Location-based Entertainment Market Share, By Component, 2023 & 2030
  • Fig. 18 Hardware Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Software Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 North America Location-based Entertainment Market Estimates & Forecasts, By Technology: Key Takeaways
  • Fig. 21 North America Location-based Entertainment Market Share, By Technology, 2023 & 2030
  • Fig. 22 2 Dimensional (2D) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 3 Dimensional (3D) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Cloud Merged Reality (CMR) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 North America Location-based Entertainment Market Estimates & Forecasts, By End-Use: Key Takeaways
  • Fig. 26 North America Location-based Entertainment Market Share, By End-Use, 2023 & 2030
  • Fig. 27 Amusement Park Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Arcade Studios Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 4D Films Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Key Company Categorization
  • Fig. 31 Company Market Positioning
  • Fig. 32 Strategy Mapping
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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