PUBLISHER: Grand View Research | PRODUCT CODE: 1493319
PUBLISHER: Grand View Research | PRODUCT CODE: 1493319
The North America trail running shoes market size is anticipated to reach USD 3.70 billion by 2030 and is projected to grow at a CAGR of 7.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demand for trail running shoes in North America is increasing due to various factors. A prominent trend is the growing interest in outdoor recreation and physical fitness, particularly among younger demographics. Trail running has become a favored activity for these individuals, offering both a physical challenge and an opportunity to connect with nature.
As a result, there is a heightened enthusiasm for different types of trail running shoes characterized by new designs and innovative materials. In November 2023, ASICS announced the latest iteration of its flagship cushioned running shoe, the GEL-NIMBUS 26, introducing enhanced features for an improved fit and superior grip. A notable upgrade is the incorporation of the innovative HYBRID ASICSGRIP technology, complemented by the AHARPLUS outsole rubber. This dynamic combination not only ensures superior traction but also enhances softness and durability, instilling confidence in runners navigating wet and slippery surfaces. Crafted from a lightweight and breathable knit material, the upper further contributes to an overall smoother and more comfortable running experience.
Companies are also widely focusing on manufacturing shoes from recycled material to boost the sustainability quotient. Several players are collaborating with various associations to cope with the growing trend of sustainable products. Elite runners are more inclined toward custom-made trail running shoes, and this trend is creating an opportunity for new players to enter the market. Tecnica, a division of Tecnica Group S.P.A., offers customizable in-store trail running shoes based on consumers' preference for footbed, outsole designs, traction, lateral patterns, lacing preferences, uppers zones, and other features.
Consumers in the U.S. and Canadian market are more inclined to purchase trail running shoes from their preferred or popular brands. Well-established brands such as Salomon, Nike, Adidas, Brooks, and Hoka One One have a strong presence in the U.S. market. These brands have built trust and credibility over the years, resonating with consumers seeking reliable and high-quality footwear for trail running.
According to a 2020 survey conducted by the International Trail Running Association, Hoka One One, followed by Altra, Brooks, and Salomon, are among the most preferred trail running shoe brands in the U.S.