PUBLISHER: Grand View Research | PRODUCT CODE: 1493286
PUBLISHER: Grand View Research | PRODUCT CODE: 1493286
The U.S. mixed reality headset market size is anticipated to reach USD 5.35 billion by 2030, growing at a CAGR of 26.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for virtual reality (VR) and augmented reality (AR) technologies in various industries, such as gaming, healthcare, and education, is driving the market. According to the National Research Group, 13% of U.S. households own at least one VR headset.
The COVID-19 pandemic significantly impacted the U.S. market for mixed reality (MR) headsets. The imposition of lockdowns and social distancing measures resulted in individuals being forced to remain indoors, which, in turn, led to an increase in demand for mixed reality headsets. Initially, the demand for these headsets was driven by the need for virtual meetings and remote collaboration. With many companies opting for remote work, mixed reality headsets provided a seamless way for teams to collaborate and communicate without physical interaction. However, as the pandemic persisted, the demand for mixed reality headsets expanded beyond work. People started using headsets for entertainment, gaming, and even virtual tourism, resulting in a surge in sales for mixed reality headset manufacturers.
The latest MR headsets have significantly developed in recent years and offer a range of applications beyond entertainment and gaming. These cutting-edge devices can be utilized for education, healthcare, engineering, design, retail, marketing, and maintenance, among other fields. MR technology delivers immersive learning experiences, remote training, medical training, 3D visualization, virtual try-ons, interactive product demonstrations, and remote guidance and assistance.
Furthermore, the emphasis of companies in improving the user experience of MR headsets is anticipated to drive the market's growth. This focus has resulted in the development of sleeker, lighter, and more comfortable headsets and user interfaces that are more intuitive and prioritize data privacy. This trend has led to a greater adoption of MR technology and a more positive user experience overall.