PUBLISHER: Grand View Research | PRODUCT CODE: 1493179
PUBLISHER: Grand View Research | PRODUCT CODE: 1493179
The global pet care e-commerce market is expected to reach USD 149.21 billion by 2030, registering a CAGR of 7.64% over the forecast period, according to a new report by Grand View Research, Inc. This growth can be attributed to the improving e-commerce experience of users due to the technological advancements and increasing penetration of these platforms. The increasing reach of e-commerce platforms offers alternatives for customers to purchase pet care products, contributing to market growth.
The global pet care e-commerce industry is witnessing a surge in the number of collaborations and strategic partnerships, which include mergers, acquisitions, and investments, which is creating growth opportunities for the market. For instance, in January 2024, BARK, Inc. announced a retail agreement to sell its new treat offering in approximately 1,300 stores starting in spring 2024, adding to its existing commitments in nearly 2,500 doors nationwide. The partnership aimed to increase the visibility of BARK's consumables and support its strategic growth roadmap.
Several market participants are geographically expanding their existing businesses to gain a greater share of the market. For instance, in August 2023, Kanine announced its strategic partnership with India's highly popular e-commerce website, Myntra. This partnership aimed to expand its market geographically and would allow the company to sell its pet products. These steps serve as opportunities for the growing market.
The growing focus on multiprotein diets for pets is expected to drive pet care e-commerce industry's growth. For instance, in December 2020, ZIWI Pets launched multiprotein pet treats and introduced a new range of regionally themed cat & dog diet supplements, containing five different animal proteins. The brand's East Cape, Otago Valley, and Hauraki Plain formulae are part of its Provenance Series, which offers dried dry kibble and wet canned alternatives for cats & dogs. These product launches are anticipated to increase the demand for pet food & treats, propelling the market growth.
The growth of e-commerce has made it easier for consumers to access a wide range of pet products. Online platforms such as Amazon, Pets at Home, and Zooplus offer a variety of pet care brands, contributing to the market's growth. In addition, the rise of subscription services such as BarkBox, Chewy, and Pawsome Box has made it easier for pet owners to purchase pet care products regularly. These services offer automatic delivery of items, including toys, treats, and grooming supplies, providing convenience and savings for customers.