PUBLISHER: Grand View Research | PRODUCT CODE: 1446577
PUBLISHER: Grand View Research | PRODUCT CODE: 1446577
The global gluten-free baking mixes market size is anticipated to reach USD 815.2 million by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.8% from 2024 to 2030. The increasing prevalence of gluten sensitivity, food allergies, and other disorders is driving the demand for gluten-free products, including baking mixes.
In terms of product, cookies dominated the market and accounted for a significant share of global revenue in 2023. This is attributed to the high demand for flavored cookies in countries such as the U.S., Germany, China, Japan, and the UK Market players are capitalizing on the popularity of new flavors in cookies by launching exciting variants such as Oreo and red velvet in innovative packaging. Moreover, cookies are popular snacks among people of all age groups.
In terms of distribution channel, grocery stores emerged as the largest segment in 2023 due to the growing presence of grocery stores worldwide. With rising income levels and increasing urbanization, modern supermarkets have emerged across all big and small economies. These stores offer extensive product variety, discounts, and even change their layouts in order to appeal to new consumers and maintain their market share.
Asia Pacific is anticipated to emerge as the most lucrative regional market in the foreseeable future due to rising demand for healthy food items and the increasing adoption of a healthy lifestyle among consumers in China, Australia, Japan, and India. The rising consumer awareness about the consequences of gluten consumption in the region will enhance the adoption of gluten-free baking mixes in the upcoming years. The industry is highly competitive when it comes to product variation and pricing. Prominent market participants are focusing on product innovation to attract more consumers.