PUBLISHER: Grand View Research | PRODUCT CODE: 1446519
PUBLISHER: Grand View Research | PRODUCT CODE: 1446519
Japan Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books), By Distribution Channel (Online, Offline), And Segment Forecasts, 2024 - 2030
Japan Anime Merchandising Market Growth & Trends:
The Japan anime merchandising market size is anticipated to reach USD 9.36 billion by 2030, registering a CAGR of 8.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing psychological stress level among young people led to a growing consumption of anime content and related merchandise collections among Japanese viewers. Animation has positively impacted young people's mental health by reducing their stress levels. Anime and manga are widely accepted forms of entertainment in Japan, enjoyed by people of all ages. The stigma surrounding anime and manga has diminished considerably, leading to more middle-aged individuals openly expressing their fandom for anime. It has resulted in a broader audience base and boosted the overall demand for anime merchandise among older demographics.
Middle-aged anime fans have diverse tastes and preferences, ranging from classic series to newer titles, contributing significantly to market's diversity and growth. Recognizing the cultural significance of anime as an art form and cultural export, the government supports efforts to preserve and conserve anime-related artifacts, artwork, and historical sites. It includes funding museums, archives, and preservation projects dedicated to preserving Japan's anime heritage for future generations. The government's perspective on anime and manga content has shifted from being viewed as mere artistic materials to being designated as cultural materials for the Japanese industry and people.
The Agency for Cultural Affairs aims to prevent manga outflow, preserve manga culture, and use it as a tourism resource to attract Japanese fans from overseas. The COVID-19 pandemic negatively impacted the market growth. The release schedules of new anime content had been disrupted, leading to delays in the production and release of anime seasons, episodes, and movies. It made it difficult for the industry to take advantage of timely promotional opportunities. Moreover, anime conventions and events had been canceled or postponed due to safety concerns, reducing overall merchandise sales and depriving fans of engagement opportunities.
Japan Anime Merchandising Market Report Highlights:
- The figurine segment dominated the market and accounted for a share of 38.0% in 2023 owing to the growing popularity of anime culture
- The online distribution channel segment dominated the market and is expected to grow at the fastest CAGR of 9.5% from 2024 to 2030
- The growth of this market is driven by factors, such as strong cultural promotion by the government, intellectual property protection, industry support, tourism, international collaboration, digital distribution, and merchandise export promotion
- In November 2023, COVER Corporation announced the release of new Hololive Meet 2023 Ambassadors merchandise in an official partnership with Tokyo Otaku Mode Inc.
- The released merchandise includes stickers, badges, handwritten postcards, trading cards, phone tabs, strap sets, and acrylic stands
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Product
- 1.2.2. Distribution channel
- 1.2.3. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Purchased database
- 1.4.2. GVR's internal database
- 1.4.3. Secondary sources
- 1.4.4. Primary research
- 1.4.5. Details of primary research
- 1.4.5.1. Data for primary interviews in Asia Pacific
- 1.5. Information or Data Analysis
- 1.5.1. Data analysis models
- 1.6. Market Formulation & Validation
- 1.7. Model Details
- 1.7.1. Commodity flow analysis (Model 1)
- 1.7.2. Approach 1: Commodity flow approach
- 1.7.3. Volume price analysis (Model 2)
- 1.7.4. Approach 2: Volume price analysis
- 1.8. List of Secondary Sources
- 1.9. List of Primary Sources
- 1.10. Objectives
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.2.1. Product outlook
- 2.2.2. Distribution channel outlook
- 2.3. Competitive Insights
Chapter 3. Japan Anime Merchandising Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Growing popularity of anime content
- 3.2.1.2. Increasing use of technology and tools to craft merchandise and collaborations with brands
- 3.2.2. Market restraint analysis
- 3.2.2.1. Increasing prevalence of piracy and counterfeiting
- 3.2.2.2. Merchandise market in Japan faces saturation and intense competition
- 3.2.3. Market opportunity analysis
- 3.2.3.1. Increasing technology integration such as AR/VR, artificial intelligence tools
- 3.2.1. Market driver analysis
- 3.3. Japan Anime Merchandising Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
- 3.3.1. Industry Analysis - Porter's
Chapter 4. Japan Anime Merchandising Market: Product Estimates & Trend Analysis
- 4.1. Product Market Share, 2023 & 2030
- 4.2. Segment Dashboard
- 4.3. Japan Anime Merchandising Market by Product Outlook
- 4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
- 4.4.1. Figurine
- 4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.2. Clothing
- 4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.3. Books
- 4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.4. Board Games & Toys
- 4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.5. Posters
- 4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.6. Others
- 4.4.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 4.4.1. Figurine
Chapter 5. Japan Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Distribution Channel Market Share, 2023 & 2030
- 5.2. Segment Dashboard
- 5.3. Japan Anime Merchandising Market by Distribution Channel Outlook
- 5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
- 5.4.1. Online
- 5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 5.4.2. Offline
- 5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
- 5.4.1. Online
Chapter 6. Competitive Landscape
- 6.1. Recent Developments & Impact Analysis, By Key Market Participants
- 6.2. Company/Competition Categorization
- 6.3. Vendor Landscape
- 6.3.1. List of key distributors and channel partners
- 6.3.2. Key customers
- 6.4. Company Profiles
- 6.4.1. Bandai Namco
- 6.4.1.1. Company overview
- 6.4.1.2. Financial performance
- 6.4.1.3. Product benchmarking
- 6.4.1.4. Strategic initiatives
- 6.4.2. Good Smile Company, Inc.
- 6.4.2.1. Company overview
- 6.4.2.2. Financial performance
- 6.4.2.3. Product benchmarking
- 6.4.2.4. Strategic initiatives
- 6.4.3. Kodansha LTD.
- 6.4.3.1. Company overview
- 6.4.3.2. Financial performance
- 6.4.3.3. Product benchmarking
- 6.4.3.4. Strategic initiatives
- 6.4.4. Kotobukiya Co., Ltd.
- 6.4.4.1. Company overview
- 6.4.4.2. Financial performance
- 6.4.4.3. Product benchmarking
- 6.4.4.4. Strategic initiatives
- 6.4.5. Kyoto Animation Co., Ltd.
- 6.4.5.1. Company overview
- 6.4.5.2. Financial performance
- 6.4.5.3. Product benchmarking
- 6.4.5.4. Strategic initiatives
- 6.4.6. P.A.WORKS Co.,Ltd
- 6.4.6.1. Company overview
- 6.4.6.2. Financial performance
- 6.4.6.3. Product benchmarking
- 6.4.6.4. Strategic initiatives
- 6.4.7. Pierrot Co.,Ltd.
- 6.4.7.1. Company overview
- 6.4.7.2. Financial performance
- 6.4.7.3. Product benchmarking
- 6.4.7.4. Strategic initiatives
- 6.4.8. Production I.G
- 6.4.8.1. Company overview
- 6.4.8.2. Financial performance
- 6.4.8.3. Product benchmarking
- 6.4.8.4. Strategic initiatives
- 6.4.9. Studio Ghibli, Inc.
- 6.4.9.1. Company overview
- 6.4.9.2. Financial performance
- 6.4.9.3. Product benchmarking
- 6.4.9.4. Strategic initiatives
- 6.4.10. TOEI ANIMATION Co., Ltd.
- 6.4.10.1. Company overview
- 6.4.10.2. Financial performance
- 6.4.10.3. Product benchmarking
- 6.4.10.4. Strategic initiatives
- 6.4.11. Ufotable Co., Ltd.
- 6.4.11.1. Company overview
- 6.4.11.2. Financial performance
- 6.4.11.3. Product benchmarking
- 6.4.11.4. Strategic initiatives
- 6.4.12. VIZ Media, LLC.
- 6.4.12.1. Company overview
- 6.4.12.2. Financial performance
- 6.4.12.3. Product benchmarking
- 6.4.12.4. Strategic initiatives
- 6.4.1. Bandai Namco
List of Tables
- Table 1 List of abbreviations
- Table 2 Japan anime merchandising market, by product, 2018 - 2030 (USD Million)
- Table 3 Japan anime merchandising market, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Market research process
- Fig. 2 Japan anime merchandising market segmentation
- Fig. 3 Japan anime merchandising technology landscape
- Fig. 4 Information procurement
- Fig. 5 Data analysis models
- Fig. 6 Market formulation and validation
- Fig. 7 Data validating & publishing
- Fig. 8 Market snapshot
- Fig. 9 Segment snapshot (1/2)
- Fig. 10 Segment snapshot (2/2)
- Fig. 11 Competitive landscape snapshot
- Fig. 12 Japan anime merchandising market Size and growth prospects (USD Billion)
- Fig. 13 Japan anime merchandising market: Industry value chain analysis
- Fig. 14 Japan anime merchandising market: Market dynamics
- Fig. 15 Japan anime merchandising market: PORTER's analysis
- Fig. 16 Japan anime merchandising market: PESTEL analysis
- Fig. 17 Japan anime merchandising market: Product movement analysis
- Fig. 18 Japan anime merchandising market: Product outlook and key takeaways
- Fig. 19 Figurine market estimates and forecast, 2018 - 2030
- Fig. 20 Clothing estimates and forecast, 2018 - 2030
- Fig. 21 Books estimates and forecast, 2018 - 2030
- Fig. 22 Board games and toys estimates and forecast, 2018 - 2030
- Fig. 23 Posters estimates and forecast, 2018 - 2030
- Fig. 24 Others estimates and forecast, 2018 - 2030
- Fig. 25 Japan anime merchandising market: Distribution channel movement analysis
- Fig. 26 Japan anime merchandising market: Distribution channel outlook and key takeaways
- Fig. 27 Online market estimates and forecasts, 2018 - 2030
- Fig. 28 Offline market estimates and forecasts, 2018 - 2030
- Fig. 29 Key company categorization
- Fig. 30 Company market positioning
- Fig. 31 Key company market share analysis, 2023
- Fig. 32 Strategic framework
