PUBLISHER: Grand View Research | PRODUCT CODE: 1404850
PUBLISHER: Grand View Research | PRODUCT CODE: 1404850
The global artificial flowers market size is expected to reach USD 4.50 billion by 2030, registering a CAGR of 5.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth of the market is mainly driven by the increasing demand for hassle-free and durable , particularly in commercial and residential settings. The market has expanded due to the diverse options available, including various shapes and colors, appealing to different consumer preferences. In addition, the trend of gifting artificial flowers for various occasions has further boosted market demand.
Advancements in technology, particularly real touch polyether polyurethane (PU) foam, have transformed artificial flowers, driving significant market growth. Unlike the past perception of artificial flowers as cheap, modern manufacturing techniques have produced high-quality, lifelike options, closely resembling real flowers. These PU foam flowers offer benefits such as low maintenance, vibrant colors, and durability, driving their popularity in commercial spaces like offices, hotels, and retail stores. Its long lifespan, cost-effectiveness, and customization options have driven its adoption in diverse applications.
The demand for artificial flowers is growing owing to current home decor trends. In June 2022, Hobbycraft, a U.K.-based arts and crafts retailer, reported an 8% increase in faux flower sales compared to the previous year. Major retailers such as Tesco and Amazon also noted significant sales growth in October 2021. This trend is driven by the cost-effectiveness and convenience of artificial flowers, reducing the need for frequent replacements and cleanup. Moreover, there is a shift towards innovative uses, with a focus on incorporating artificial flowers into creative arrangements like wreaths, expanding the product's appeal.
The artificial flowers industry is fragmented featuring key players such as TreeLocate (Europe) Limited; Diane James Designs, Inc.; Nearly Natural; Dongguan Fusheng Arts Products Co., Ltd.; Floral Home Decor; Silk Flower; and Oriental Fine Art Co., Ltd. These companies are focusing on continuous material innovation to cater to the demand for sustainable artificial flowers. Furthermore, manufacturers have also focused on new product developments and collaborations to gain a competitive edge in the market.