PUBLISHER: Grand View Research | PRODUCT CODE: 1376091
PUBLISHER: Grand View Research | PRODUCT CODE: 1376091
The global ovulation testing kits market size is anticipated to reach USD 4.85 billion by 2030, according to a new report by Grand View Research, Inc.., growing at a CAGR of 6.84% from 2023 to 2030. Increasing investments by key players in the market for R&D aimed at reducing the cost of ovulation testing kits are increasing opportunities within the industry.
The market is witnessing growth owing to the increasing prevalence of gynecological disorders and infertility. In addition, increasing awareness of family planning is anticipated to further boost the market. According to the National Library of Medicine, an estimated 218 million women of reproductive age in low- and middle-income countries have an unmet need for modern contraception. Thus, the use of ovulation testing kits has become increasingly common among couples trying to conceive and those practicing natural family planning.
The rising infertility rate leads to a greater demand for ovulation kits as couples and individuals facing fertility issues often turn to these kits to track their ovulation and improve their chances of conception. For instance, according to WHO, in 2023, approximately 17.5% of the global adult population, or roughly 1 in 6 individuals, is affected by infertility, increasing the need to enhance accessibility to affordable and high-quality fertility care. The rising infertility rate has a direct and positive impact on the demand for ovulation kits, making them an essential tool for individuals and couples facing fertility challenges.
Moreover, market participants are given significant opportunities due to the increasing sales of ovulation tests online. These testing kits are readily available at nearby drug stores, as over-the-counter products, simplifying their marketing to online retailers. These products can be easily purchased from various online platforms such as Amazon, Flipkart, and Walmart. In addition, market participants are actively implementing strategies to sell ovulation testing equipment through their business websites. For instance, Modern Fertility has launched dedicated online stores to sell its products. It is anticipated that these developments will continue to evolve and drive the growth of the market.